Rebecca Moe discusses developing female athletes as future leaders. She explains that women who play competitive sports in their youth are more likely to be in leadership roles or management roles later in life. Competitive […]
What Is Expected Has to Be Defined with Drew Tower – Hamilton Southeastern High School (IN)
AD Drew Tower asks what the goal of a team is. The response is usually around 99% of people saying “win”. He and his coaches believe that the true answer is to maximize ability and […]
Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)
Principal Donna Hayward and Athletic Director Lynne Flint share how they’ve successfully implemented a program aimed at boosting student-athlete academic performance. The initiative begins by identifying athletes who fall below a 2.0 GPA or have […]
Recruiting and Retaining Female Coaches [NIAAA]
By: Trish Betthauser, CMAA – Director of Athletics, Adlai E Stevenson High School (IL) The challenge of finding quality coaches and then keeping them in the position for several years is a daunting task for […]
Digital Marketing Series Episode 4: How to Elevate Your Social Media Posts & Brand Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 4, presented by Gipper, we sit down with Timothy Schultz, MSA, CAA, Assistant Athletic Director and Director of Sports Information at Tampa Preparatory School in Tampa, […]
Google Sheets to Help Keep Coaches Under Budget with Laura Keahey – McKinney ISD (TX)
Laura Keahey demonstrates how Google Sheets can streamline transportation management for coaches, enhancing both time savings and efficiency. By tracking variables like driver type and bus type, the cost of travel is impacted. Her Athletic […]
Advice On Getting That New Job with Dr. Dustin Smith, CMAA – Broken Arrow Public Schools (OK)
Dustin Smith gives advice on getting a new job. Do your job to the best of your ability and not for recognition but to serve athletes, and coaches and make the program better. If you […]
Three Important Forms of Early Athletic Administration Leadership [NIAAA]
By: Mark Rerick, CMAA – University of North Dakota Athletic administration roles come in all shapes and sizes: standalone jobs at the building level, standalone jobs at the district level, high school, middle school, K-12, […]
Digital Marketing Series Episode 3: Badin High School’s Ram Report Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 3, presented by Gipper, we sit down with Nick Browning, Assistant Athletic Director at Stephen T. Badin High School in Hamilton, OH, to discuss his success […]
Promoting Leadership Among Your Coaches with Kevin Simmerman, CMAA – Blue Valley West High School (KS)
Kevin Simmerman discusses promoting leadership among your coaches and explains the 6 Big Es: Exemplify (Model) by being an example for your coaches and a role model. Educate involves teaching your coaches what is expected […]
Are You Trustworthy? with Dr. Timothy Baghurst – Florida State Univ.
Watch as Dr. Timothy Baghurst explains that trust is the #1 factor in building culture. It all starts with you and if the players, assistant coaches, and staff don’t trust you, it does not matter […]
Building an Interview Process That You Can Trust with Luis Solorio – Harlingen CISD (TX)
Luis Solorio explains and gives examples of an interview process that you can trust. All applicants are passed on to HR to start the background checks. The pre-screen consists of the athletic department emailing the […]
The Importance of a Positive PA Announcer for High School Sports [NIAAA]
By: Rob Seymour, CMAA – Athletic Director, Fishers High School (IN) High school sports bring excitement, passion, and a sense of unity to students, parents, and the community. Amidst the cheers, whistles, and the roar […]
Digital Marketing Series Episode 2: Athletic Department of One – AD and Assistant Principal Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 2, presented by Gipper, we sit down with Ryan Stone, Sr., Athletic Director and Assistant Principal at Gray’s Creek High School in Hope Mills, NC, to […]
Digital Marketing Series Episode 1: Athletic Department Newsletter Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 1, presented by Gipper, we sit down with Colin Fegeley, CMAA, Athletic Director at Green Level High School in Cary, NC, to discuss the benefits of […]
ADs & Coaches Make a Difference with Darryl Nance, CMAA – Greenville County Schools (SC)
Darryl Nance explains that he tries to sell the message and make people understand the importance of relationships and the impact that ADs & Coaches have on kids. He encourages ADs & Coaches not to […]
Leadership Drives the Culture with Jon Gordon – The Jon Gordon Companies
Jon Gordon explains that leadership drives culture. It is important to identify what you stand for, what you want to be known for, and what you value. Culture is not static, it is dynamic, so […]
EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA
In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Dr. David Hoch, CMAA, Retired Athletic Director, and the MOST prolific writer on education-based athletics in the WORLD! Topics […]
The Parent-Coach-Athlete Triangle with Don Baker, CMAA – Cobb County Schools (GA)
Don Baker, District Director of Athletics at Cobb County Schools in Georgia, explains that the parent-coach-athlete triangle is a triangle of individuals that must work together to promote the best student-athlete experience. He uses the […]
High School NIL Education Checklist with Ryan Miller – Scotch Plains-Fanwood High School (NJ)
Ryan Miller discusses NILs and where ADs, parents, and athletes can go for help to understand current updates. Ryan feels that educators have a responsibility to help inform families and presents three web sites that […]
Educating Athletes That Social Media Is Their Life Resume with Kim Karr – ICANHELP
Watch as Kim Karr emphasizes the importance in communicating with your athletes and parents that their posts on social media represent their life resume. Colleges and athletic departments are checking potential recruits’ and applicants’ social […]
Improving the Skill of Writing for Athletic Administrators [NIAAA]
By: David Hoch, CMAA (Retired) Communication is an extremely important and unavoidable aspect of athletic administration. When you consider all the tasks and responsibilities involved with the position, most involve some form of communication – […]
What’s Your Favorite Interview Question? – Athletic Director Compilation
In this compilation, several ADs share their favorite interview questions for open coaching position applicants. Here are some sample questions: What do you want me to know about you before you leave this room? What […]
Playing Time and Parents with Jake von Scherrer – Victory Educational Athletics
Jake von Scherrer explains how he communicates the idea of playing time with parents and shares the school’s play time philosophy at the varsity, junior varsity, and middle school levels. There will be starters, subs, […]
You Can Be Right and Lose with Darryl Nance – Greenville County Schools (SC)
Darryl Nance explains that sometimes you are going to be right no matter how much it costs you. Beware of this political pothole as you can be right and still lose. Factors such as sharing […]
Educating Parents About Club Sports with Jim Perry – Huntington Beach UHSD (CA)
Jim Perry explains the importance of educating parents about club sports. He states that over 60% of parents with a child participating in club sports go into debt. Club sports can average $800 to $1,200 […]
The Athletic Administrator’s Tool Kit…Literally, That Is [NIAAA]
By: Gary Stevens, CMAA – Thornton Academy (Saco, Maine) During my 26 years serving in the athletic director’s role, I have stocked two different types of tool kits to perform a role that is constantly […]
EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)
In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Ben Tensay, CMAA, the District Director of Athletics at Bloomfield Schools in Bloomfield, New Mexico. Topics covered in this episode […]
The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)
Craig Perry discusses the pros and cons of The Paradox of Sport. The pros are that administrators of high school sports are striving to create a culture that maximizes the joyous, exhilarating, and excellent experiences […]
What Does it Take to Hold Someone Accountable? with Stephen Mackey – 2Words Character Development
Stephen Mackey explains that it takes expectation, equipping, and encouragement to teach students and athletes to be accountable. You can have a very high standard but if you don’t teach them how to achieve it, […]