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Setting Your Athletic Department's Foundation
Jun 23, 2025

Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

Martin DuSold, former Athletic Director at Beaumont High School (CA) and current Area Director for the FCA, discusses culture and setting the foundation for your athletic program. He covers in detail the following points: Mission/Vision […]

Shifting Game Day Management to a Hospitality Lens

Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

Rob Seymour explains how to shift game day management to a hospitality lens. He presents six slides and covers in detail examples on how you can take care of game day management. Enhancing Game Day […]

Jun 23, 2025
Small School Roster Management

Small School Roster Management with Todd Gulluscio, CMAA – Shelter Island Union Free School District (NY)

Todd Gulluscio explains that as a smaller school, they don’t cut students on their athletic teams. Every student has an opportunity to experience a team environment and all that comes with it. The problem is […]

Jun 23, 2025

Handling Interactions in Education-Based Athletics: Strategies for a Positive Approach [NIAAA]

By: Josh Mathews, CMAA – Pope High School, (GA) and Jeremy Schlitz, CAA – Madison Metropolitan School District (WI) Education-based athletics offer an excellent opportunity for young students to learn valuable life skills such as […]

Jun 23, 2025
4 Questions for Leaders
Jun 19, 2025

4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

Justin Dixson discusses and explains 4 questions that leaders must ask themselves. #1 What mindset are you bringing? #2 What is your strategy for creating positive energy? #3 How strong are the connections you have […]

Social Media: Our Favorite Type of Post

Social Media: Our Favorite Type of Post with Timothy Schultz, MSA, CAA – Tampa Preparatory School (FL)

Assistant Athletic Director Tim Schultz explains that the #1 type of social posts used to engage Tampa Prep’s followers are the Game Day, Meet Day, and Match Day posts. These posts touch on all the […]

Jun 18, 2025
Corporate Partnerships Must Be a Two-Way Street

Corporate Partnerships Must Be a Two-Way Street with Don Baker, CMAA – Cobb County School District (GA)

Don Baker discusses the importance of corporate sponsorship for an athletic department. Many corporate sponsors would prefer to sponsor an entire athletic department and deal with one athletic administrator rather than multiple booster clubs. However, […]

Jun 17, 2025
Mental Health: Self-Evaluation
Jun 9, 2025

Are You Struggling, Stressing, or Striving? with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

Craig Perry discusses mental health and shares a personal barometer for self-evaluation, centered around three key words: today, are you struggling, stressing, or striving? He emphasizes that on any given day you may experience all […]

Advice for New ADs: Do's & Don'ts

Advice for New ADs: Dos & Don’ts with Michael Duffy, CMAA – Carroll County Public Schools (MD)

Michael Duffy gives advice to new Athletic Directors on the dos and don’ts of starting the school year. It is important for any AD to develop relationships and he advises being visible and taking the […]

Jun 9, 2025
Integration vs. Balance

Integration vs. Balance with Lauren McDaniel, CAA – Central Kitsap School District (WA)

Lauren McDaniel discusses replacing the phrase “work-life balance” with this new phrase, “integration vs. balance”. The goal is to find ways to integrate an individual’s personal life, well-being, and family into their work. She explains […]

Jun 9, 2025

Ongoing Conversations: A Different Idea for Coach Evaluations [NIAAA]

By: Darren Howard, CMAA, Athletic Director – St. Charles East High School (IL) Whether you oversee a coaching staff of 15 or 140, coaching evaluations are something that every athletic administrator has on their plate. […]

Jun 9, 2025
Instagram Data with Alex Johnson - Bayless High School (MO) and Ryan Johnson - Indian Rocks Christian School (FL)
May 27, 2025

Instagram Insights for Athletic Directors with Alex Johnson, CAA and Ryan Johnson, CAA

Athletic Directors Alex Johnson, CAA (Bayless High School – Missouri) and Ryan Johnson, CAA (Indian Rocks Christian School – FL) discuss data and analysis from their individual school’s athletic department Instagram accounts. When you start […]

You Are Heroes in Every Sense of the Word with Sandy Zimmerman - Speaker/Author/Coach

You Are Heroes in Every Sense of the Word with Sandy Zimmerman – Speaker / Author / Coach

Sandy Zimmerman discusses the impact that sports has played on her life. Through all the ups and downs, she has learned valuable life lessons like grit, hard work, resilience, and the confidence to chase some […]

May 27, 2025
Summer Golf Outing Fundraiser with Jason Schroeder, CMAA - North Scott HS (IA)

Summer Golf Outing Fundraiser with Jason Schroeder, CMAA – North Scott High School (IA)

Jason Schroeder, CMAA explains that the summer golf outing is the last big fundraising event of the year that may draw up to 40 golf teams. The athletic department has a hole sponsor and 3-tiered […]

May 27, 2025

Use Summer as a Chance to Reset [NIAAA]

By: Dr. Mark Rerick, CMAA – University of North Dakota I recently conducted a nationwide athletic director survey aimed at uncovering the stress points of the profession as well as the desired support needed to […]

May 27, 2025
May 21, 2025

NIAAA Author Insights: Time & Life Management with Todd Olson, CMAA – Fargo Public School District (ND)

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Todd Olson, CMAA, Director of Student Activities for the Fargo Public School District (ND). Todd spent 14 […]

Self-Evaluation: Doing Everything I Can to Make My Coaches Better
May 19, 2025

Self-Evaluation: Doing Everything I Can to Make My Coaches Better with Jamy Bechler – Jamy Bechler Leadership

Jamy Bechler highlights the importance of self-evaluation throughout the school year as an Athletic Director. He regularly reflects on his own performance, asking whether he could have been more proactive in addressing challenges and frustrations […]

Hiring Coaches: The Importance of Leadership & Communication Skills

Hiring Coaches: The Importance of Leadership & Communication Skills with Darryl Nance, CMAA – Greenville County Schools (SC)

Darryl Nance, CMAA explains that when he is interviewing a candidate for an open position, he wants to understand their belief structure, philosophy, and leadership statement. Everyone falls into a certain leadership style, and a […]

May 18, 2025
5 Tenets of Belonging

5 Tenets of Belonging with Anthony Thomas, CAA – San Francisco Univ. High School (CA)

Anthony Thomas, CAA states that if you want your kids and staff to thrive you need to create the conditions of belonging. Belonging is not about fitting in, but allowing people to be their authentic […]

May 17, 2025
How Exceptional Leaders Build Trust with Justin Dixson, CMAA - Decatur Central High School (IN)
May 8, 2025

How Exceptional Leaders Build Trust with Justin Dixson, CMAA – Decatur Central High School (IN)

Justin Dixson explains how exceptional leaders build trust and the three disciplines involved in doing so. Ethical Trust — Repeated experiences of your integrity and motives with parents, coaches, and kids Personal Trust — Repeated […]

4 E's of Impact and Influence with Reid McFadden, CMAA - Currey Ingram Academy (TN)

4 Es of Impact and Influence with Reid McFadden, CMAA – Currey Ingram Academy (TN)

Reid McFadden explains how he uses the 4 Es of impact and influence to relate and connect to students and equip them for lives outside of the school. Reid discusses the 4 Es, starting with: […]

May 8, 2025
Key Characteristics of an Effective Athletic Administrator

Key Characteristics of an Effective Athletic Administrator with Dr. LaTonya Goffney – Aldine Independent School District (TX)

Dr. LaTonya Goffney, the Superintendent at Aldine ISD in Texas, discusses what she feels are the key characteristics of an effective athletic administrator. Having a vision for your program is essential and it is important […]

May 8, 2025

Advocating for Additional Resources in Your Athletic Department – A Winning Action Plan [NIAAA]

By: Dr. Jeffrey Sullivan, CMAA – Montgomery County Public Schools Athletic administrators and programs continue to face fiscal challenges, as schools and school districts navigate budget shortfalls, inflation, and conflicting interests. These challenges have been […]

May 8, 2025
Apr 30, 2025

NIAAA Author Insights: Guidelines to Communicating with Parents and Athletes with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Jeremy Schlitz, CAA, Athletic Director for the Madison Metropolitan School District (WI). In this special feature, Schlitz […]

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA - Prescott High School (AZ)

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA – Prescott High School (AZ)

Missy Townsend explains how digital organization tools can assist in organizing an athletic department, streamlining an AD’s workflow, and helping your athletes and coaches with technology. Missy will cover in detail the following and offer […]

Apr 21, 2025
CMAA Certification Process: Written, Oral or QPA

CMAA Certification Process: Written, Oral, or QPA with Cory Aadland, CMAA – Mitchell School District (SD)

Cory Aadland explains the CMAA certification process and options (written, oral, or QPA) and which option best fits your strengths. Cory highlights the CMAA requirements for certification and explains in detail the eight elements that […]

Apr 21, 2025
Mental Toughness: A Skill That Can Be Developed

Mental Toughness: A Skill That Can Be Developed with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.

Dr. Colleen Hacker explains that mental toughness is a skill, and it can be developed. It is about how an individual responds to adversity, difficult situations, setbacks, and failure. Mental toughness is not required when […]

Apr 21, 2025
Never a Champion; But Always a Winner

Never a Champion; But Always a Winner [NIAAA]

By: Jim Bloch - Retired Athletic Administrator How Do We Define Success? My dear friend, Doug Collins – former NBA player, coach, broadcaster, and current senior advisor to Billy Donovan and the Chicago Bulls – and I […]

Apr 21, 2025
Coach Evaluation Checklist
Apr 17, 2025

Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

Jeremy Schlitz discusses coach evaluations and having tough conversations. He explains the checklist he uses for the tough conversations with a coach that can involve improving practices, the program in general, or letting a coach […]

I’m Stressed and I Have the Capability of Calming Down with Dr. Colleen Hacker - USA / Pacific Lutheran Univ.

I’m Stressed and I Have the Capability of Calming Down with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.

Watch as Dr. Colleen Hacker explains that when you are angry, frustrated, stressed, or have lost focus, your next word or thought should be “and”. Whatever the negative situation is that you need to announce, […]

Apr 16, 2025
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Featured Lecture Clips

  • Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

    Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

  • Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

    Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

  • Handling Parent Expectations in a Positive Manner with Josh Mathews, CMAA – Pope High School (GA)

    Handling Parent Expectations in a Positive Manner with Josh Mathews, CMAA – Pope High School (GA)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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