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How to Set your Coaches Up for Success with Omar Sanchez - Saint Mary's College HS (CA)

Building Athletic Leadership Teams Using Triple Action Athletes with Clynton Elwood – Flour Bluff ISD (TX)

Clynton Elwood explains how to build leadership teams using triple action athletes. The triple action athlete is about service: cross sport unity, district and community service, and a mentorship program. He will also explain the […]

Jan 26, 2026
Building a Culture for the Coaches

Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)

Arlisa Williams discusses the importance of developing a great culture as you coach your coaches. Culture keeps everyone on the same page and prevents different coaches in your system from doing their own thing. Effective […]

Jan 26, 2026
Leading Through Big Construction

Leading Through Big Construction [NIAAA]

By: Josh Mathews, CMAA   OAC Meeting. Laydown Area. Substantial Completion. CO. Topping Out Ceremony. Change Order. Punch list. PP&E. I would venture these are not topics that you learned in any teacher training coursework […]

Jan 26, 2026
4 Questions for Leaders
Jan 21, 2026

4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

Justin Dixson discusses and explains 4 questions that leaders must ask themselves. #1 What mindset are you bringing? #2 What is your strategy for creating positive energy? #3 How strong are the connections you have […]

Key Characteristics of an Effective Athletic Administrator

Key Characteristics of an Effective AD with Dr. LaTonya Goffney – Aldine Independent School District (TX)

Dr. LaTonya Goffney, the Superintendent at Aldine ISD in Texas, discusses what she feels are the key characteristics of an effective athletic administrator. Having a vision for your program is essential and it is important […]

Jan 20, 2026
Establishing Social Media Boundaries with Jeremy Schlitz, CAA - Madison Metropolitan School District (WI)

Establishing Social Media Boundaries with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

Jeremy Schlitz discusses setting social media boundaries for Coaches to ensure a positive experience and limit negativity. It is important that coaches have communication across all channels, and to represent their school in a professional […]

Jan 19, 2026
4 E's of Impact and Influence with Reid McFadden, CMAA - Currey Ingram Academy (TN)
Dec 17, 2025

4 Es of Impact and Influence with Reid McFadden, CMAA – Currey Ingram Academy (TN)

Reid McFadden explains how he uses the 4 Es of impact and influence to relate and connect to students and equip them for lives outside of the school. Reid discusses the 4 Es, starting with: […]

You Are Heroes in Every Sense of the Word with Sandy Zimmerman - Speaker/Author/Coach

You Are Heroes in Every Sense of the Word with Sandy Zimmerman – Speaker / Author / Coach

Sandy Zimmerman discusses the impact that sports has played on her life. Through all the ups and downs, she has learned valuable life lessons like grit, hard work, resilience, and the confidence to chase some […]

Dec 16, 2025
Mental Toughness: A Skill That Can Be Developed

Mental Toughness: A Skill That Can Be Developed with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.

Dr. Colleen Hacker explains that mental toughness is a skill, and it can be developed. It is about how an individual responds to adversity, difficult situations, setbacks, and failure. Mental toughness is not required when […]

Dec 15, 2025
Creating Culture Conviction with Cory Aadland - Mitchell School District (SD)

Creating Culture Conviction with Cory Aadland, CMAA – Mitchell School District (SD)

Cory Aadland, CMAA, explains that to be an effective leader, you need values, principles, and a vision statement. He describes how they have taken those concepts and turned them into a conviction with the creation […]

Dec 8, 2025
Developing Female Athletes as Future Leaders

Developing Female Athletes as Future Leaders with Rebecca Moe – University Preparatory Academy (WA)

Rebecca Moe discusses developing female athletes as future leaders. She explains that women who play competitive sports in their youth are more likely to be in leadership roles or management roles later in life. Competitive […]

Dec 8, 2025
Enhancing Education-Based Athletics Through Integrating a Sports Management and Media Program into School Curriculum

Enhancing Education-Based Athletics Through Integrating a Sports Management and Media Program Into School Curriculum

By: Denny Ziegler, CMAA – Walsh Jesuit High School (Cuyahoga Falls, Ohio)   Introduction Across the country, budgets continue to shrink, putting a lot of stress on school districts and athletic departments to get creative […]

Dec 8, 2025
Dec 3, 2025

NIAAA Workshop Series: Guiding Coaches Through Adversity with Don Newberry, CMAA (OH) and Lisa Gingras, CMAA (NH)

The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered to showcase specific, important topics for this school year, designed to help your athletic department excel. Join us for multiple episodes of the […]

What Does Good Delegation Look Like with Dustin Smith - Broken Arrow High School (OK)

What Does Good Delegation Look Like? with Dr. Dustin Smith, CMAA – Broken Arrow Public Schools (OK)

Dustin Smith explains that delegation is one of the most difficult things to do in the Athletic Director profession. An individual can’t carry the entire load, and delegating tasks allows an AD to focus on […]

Nov 24, 2025
Event Staff Google Sheet Sign-Up Form with Chris Muskopf - St. Louis University High School (MS)

Event Staff Google Sheet Sign-Up Form with Chris Muskopf – St. Louis University High School (MO)

Chris Muskopf explains that using a google sheet helps the athletic department organize and manage the event staff throughout the year. The google sheet is organized by date, time, opponent, and location for each event, […]

Nov 24, 2025
Email and Meeting Guidelines with Todd Olson, CMAA - Fargo Public Schools (ND)

Email and Meeting Guidelines with Todd Olson, CMAA – Fargo Public Schools (ND)

Todd Olson explains that email and meetings can be very time-consuming and offers the following guidelines: Emails It is important to set a specific time for checking emails Decide what needs your attention now and […]

Nov 24, 2025
Personalizing Your Path of Service

Personalizing Your Path of Service [NIAAA]

By: Deren Oshiro, CMAA – Hawaii Baptist Academy   Identify Your Why You are sitting at your desk and it is your first day on the job. You have recently accepted a position as an […]

Nov 24, 2025
Improving Academic Performance
Nov 20, 2025

Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

Principal Donna Hayward and Athletic Director Lynne Flint share how they’ve successfully implemented a program aimed at boosting student-athlete academic performance. The initiative begins by identifying athletes who fall below a 2.0 GPA or have […]

Can You Be Too Positive? with Jon Gordon - The Jon Gordon companies

Can You Be Too Positive? with Jon Gordon – The Jon Gordon Companies

Jon Gordon responds to the question, “Can you be too positive?” He states that you can never be too positive because you need that positivity to elevate your state of mind. He cites a Duke […]

Nov 19, 2025
Event Management: Appreciate & Empower Your Workers with Rob Seymour, CMAA – Fishers High School (IN)

Event Management: Appreciate & Empower Your Workers with Rob Seymour, CMAA – Fishers High School (IN)

Rob Seymour explains that all events depend on workers, and you must empower them so they can control any situation they may face based on your guidelines. Pre-Event communications are important, focusing on gate assignments, […]

Nov 18, 2025
Sports Psychology: Performance to Mental Health with Mike Mossbrucke and Eli Friedman - Mooresville HS (IN)
Nov 6, 2025

Sports Psychology: Performance to Mental Health with Mike Mossbrucker, CMAA and Eli Friedman, Hofstra University

Mike Mossbrucker, CMAA (Retired – Mooresville High School, IN) and Eli Friedman (Hofstra University) discuss the direct relationship between mental health and player performance. Sport and mental health go hand in hand; schools should provide […]

Quality Program Assessment for Total Program Evaluation with Sherry Keyser, CMAA - Mishawaka High School (IN)

Quality Program Assessment for Total Program Evaluation with Sherry Keyser, CMAA

Sherry Keyser, CMAA, discusses the NIAAA Quality Program Assessment (QPA). Assessing your own programs using this tool is valuable not only for identifying additional resources to support your sports programs but also for your own […]

Nov 6, 2025
Building Support for Student Athletes with Disabilities with Kendra Roberts - Princeton County Schools (OH)

Building Support for Student Athletes with Disabilities with Kendra Roberts – Princeton County Schools (OH)

Kendra Roberts discusses how to support students with disabilities who participate in extracurricular activities. Every student has the legal right to take part in after-school sports and any other activities they choose. Schools can take […]

Nov 6, 2025
Multi-Sport Athletes and College Recruiting

Multi-Sport Athletes and College Recruiting

By: Chuck Shore, Athletic Director, Retired, Gladstone High School (VA) During a recent discussion with friends and former colleagues of mine, the topic of multisport athletes and college recruiting came up. I was asked to […]

Nov 6, 2025
How Exceptional Leaders Build Trust with Justin Dixson, CMAA - Decatur Central High School (IN)
Oct 15, 2025

How Exceptional Leaders Build Trust with Justin Dixson, CMAA – Decatur Central High School (IN)

Justin Dixson explains how exceptional leaders build trust and the three disciplines involved in doing so. Ethical Trust — Repeated experiences of your integrity and motives with parents, coaches, and kids Personal Trust — Repeated […]

Instagram Data with Alex Johnson - Bayless High School (MO) and Ryan Johnson - Indian Rocks Christian School (FL)

Instagram Insights for Athletic Directors with Alex Johnson, CAA and Ryan Johnson, CAA

Athletic Directors Alex Johnson, CAA (Bayless High School – Missouri) and Ryan Johnson, CAA (Indian Rocks Christian School – FL) discuss data and analysis from their individual school’s athletic department Instagram accounts. When you start […]

Oct 14, 2025
New Athletic Administrators Resources with Lauren McDaniel, CAA (WA) and Michael Duffy, CMAA (MD)

New Athletic Administrators Resources with Lauren McDaniel, CAA (WA) and Michael Duffy, CMAA (MD)

Lauren McDaniel and Michael Duffy discuss new resources for athletic administrators. Lauren emphasizes the importance of using external resources instead of starting from scratch. There are enough resources available that, no matter the situation, you […]

Oct 12, 2025
Building an Athletic Facility in a Independent/Private School

Building an Athletic Facility in a Independent/Private School [NIAAA]

By: Jeremy Eubank, CMAA, – North Cross School (VA) Athletic facilities play a pivotal role in enhancing athletic performance, supporting physical fitness, and fostering community engagement. Whether you are planning to build a small gym, […]

Oct 12, 2025
Oct 10, 2025

NIAAA Author Insights: Avoiding Legal Pitfalls in Athletics with John E. Johnson – Former AD / Law Professor / Legal Consultant

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with John E. Johnson, retired high school athletic director and college law professor (Webster University for 38 years), […]

Tricks of the Trade: Supporting Your Coaches with Greg Jarvis, CMAA - North Carolina School of Science and Mathematics (NC)

Tricks of the Trade: Supporting Your Coaches with Greg Jarvis, CMAA – North Carolina School of Science and Mathematics (NC)

Greg Jarvis, CMAA, discusses how to support your coaches. Some ways include defending them when necessary, recognizing their accomplishments, and leading by example. Make sure to have their back, keep fair treatment among sports, and […]

Oct 2, 2025
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Featured Lecture Clips

  • NIAAA Workshop Series: Guiding Coaches Through Adversity with Don Newberry, CMAA (OH) and Lisa Gingras, CMAA (NH)

    NIAAA Workshop Series: Guiding Coaches Through Adversity with Don Newberry, CMAA (OH) and Lisa Gingras, CMAA (NH)

  • Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

    Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

  • The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

    The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

Secondary Sidebar

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