Andy Frushour explains that as they initiated their digital ticketing system, they realized that many of their communications prompted additional questions from fans and schools. As a result, they created a FAQ (frequently asked questions) […]
The Power of Your Words [NIAAA]
By: Steve Bridge – Elma, Washington We are all aware of the importance a coach plays in the life of young adults and now, maybe more than ever, we all need to take a step […]
THSADA UIL Legislative Council Recap Roundtable
Watch Dr. Susan Elza of the UIL and THSADA (Texas High School Athletic Directors Association) Members from across the state of Texas discuss the most recent legislative council. This event was a live open forum […]
EP 63: What All Teams Are Going Through Right Now and Which Ones Are Winning with Jeff Janssen – Janssen Sports Leadership Center
In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jeff Janssen, owner of the Janssen Sports Leadership Center. In this episode, we cover the […]
You Get What You Tolerate with Debbie Brown – Saint Joseph HS (IN)
Debbie Brown explains that when dealing with coaches who are complaining about today’s kids, she tells them that you get what you tolerate. Coaches need to set their expectations and make sure the players understand. […]
EP 62: Strategic Planning for Long-Term Success with Richard Bechard, CMAA – Lee’s Summit R-7 School District (MO)
In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Richard Bechard, CMAA, District Athletic Director for Lee’s Summit R-7 School District just outside of […]
Digital Ticketing Talks EP 5: Turning the Naysayer Into a Believer with Tammie Talley, CAA – Duval County Public Schools
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Tammie Talley, CAA, District Athletic Director at Duval County Public Schools in Jacksonville, Florida, to discuss: Staff Excuses Holding 60% […]
EP 61: Basketball Budgeting, Scheduling, and Bridging the Gap Between HS and AAU with Tony Irons – Vashon HS (MO)
In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Tony Irons, Head Basketball Coach, Administrator, and PE Teacher at Vashon High School (MO). Tony has […]
Recognize, Acknowledge, Extend with Dr. Joe Sanfelippo – Fall Creek School Dist. (WI)
Dr. Sanfelippo explains his system for managing the minutiae that ADs deal with daily. His process for getting in the right mindset is based on ‘recognize, acknowledge, extend’. What is being done to recognize the […]
Title IX Liability with Jim Walsh – Walsh Gallegos
Jim Walsh explains that the standards for Title IX liability for school districts are high. A plaintiff must prove that someone in authority to correct the situation knew about the misconduct and consciously chose not […]
Finding Solutions After Mistakes Have Been Made with Doug Killgore (Retired)
Doug Killgore explains his formula for dealing with mistakes. #1: Admit it. #2: Apologize for it. #3: Fix it. Many mistakes are misunderstandings, so follow up communication is essential. Do not hesitate to meet face […]
Mentoring Coaches: An Intentional Approach [NIAAA]
By: Mike Ellson, CMAA – Christ Presbyterian Academy, Nashville, TN Like us, many Athletic Directors are the product of a set of athletic experiences that began when we were still able to run up and […]
EP 60: The Effect Athletic Directors Can Have In-Season with Todd Palmer, CAA – Sturgis Brown HS (SD)
In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Todd Palmer, CAA, Activities Director for Sturgis Brown High School in South Dakota. In this episode, […]
Don’t Let Public Speaking Stress You Out with Will Hostrawser – LaVille Senior HS (IN)
Will Hostrawser discusses public speaking and explains that it does not need to be stressful. He encourages practice and preparation and the realization that we are all in this together helps when he is public […]
Digital Ticketing Talks EP 4: Why Breaking Traditions Was Worth It to Bring in Digital Ticketing
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Josh Mathews, CMAA, Athletic Director at Pope High School in Marietta, Georgia, to discuss: Overcoming Community Pushback All-Sports Pass and […]
EP 59: Cutting Through the Minutiae to Make an Impact Now and in the Future with Dr. Joe Sanfelippo
In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Dr. Joe Sanfelippo, Superintendent of the Fall Creek School District (WI). The Topics Covered Include: […]
Using Media to Market Athletic Events with Emily Barkley – Union Public Schools (OK)
Emily Barkley explains how Union High School’s athletic events draw a lot of media attention. The media is looking for stories and Union is trying to highlight their student-athletes. Union’s main rivals are in the […]
Event Management Staff with Leal Anderson – Austin ISD (TX)
Leal Anderson responds to a question regarding their event management staff and whether they use school employees, volunteers, or hire an outside service. Austin ISD uses an outside company to hire their event management staff […]
Sportsmanship in the Social Media Age with Todd Clark – WIAA
Todd Clark explains that sportsmanship is not just during games anymore, but also before and after games based on social media. He cites a psychological study that states posting on social media increases self-esteem but […]
Drugs in Sports – A Requirement for Eligibility at Ellensburg High School [NIAAA]
By: Cole Kanyer, CMAA – Ellensburg, Washington Introduction On a cold February day in 2018, I was scratching my head in frustration and disbelief of the number of athletic code violations that had occurred at […]
Student-Athlete Experience with Debbie Brown – Saint Joseph HS (IN)
Debbie Brown believes that sports, especially high school sports, should be a fun experience for student-athletes. She stresses to all the coaches that they need to do everything they can to provide a great experience. […]
Digital Ticketing Talks EP 3: 10 Ticketing Tricks Learned After Selling $5,000,000 in Digital Tickets
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andy Frushour, Director of Brand Management – Michigan High School Athletic Association (MHSAA), to discuss: QR Code Creation and Usage […]
EP 58: How California Manages Name, Image, and Likeness with Brian Seymour – California Interscholastic Federation
In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we sat down with Brian Seymour, Associate Executive Director of the California Interscholastic Federation (CIF). The topics covered include: California NIL Legislation Explained […]
Digital Ticketing: Compare Your Pricing to the National Averages with Andre’ Walker, CMAA – Houston ISD (TX)
Andre’ Walker discusses digital ticket prices for this fall’s football and volleyball events. He feels that with football at $7 and volleyball at $5, these prices allow anyone who has an interest to attend the […]
How to Retain Game Officials with Roy Turner, CMAA – NCADA
Roy Turner discusses game officials and what athletic directors and game day administrators can do to help retain them. Opponents and game officials should be treated as guests, he believes, and his message to them […]
Speaking to Disgruntled Parents with Mike Elder – Avon HS (OH)
Mike Elder explains how athletic directors spend a lot of time behind closed doors speaking with disgruntled parents. Parents should be made aware of the things that the programs have done for the kids over […]
Coaching Up Our Coaches [NIAAA]
By: Chris Hartley – Lakeside School (Washington) Like many kids who grew up in an athletic family, I was drawn to the sports that my older brother played. I listened intently at the dinner table […]
EP 57: Maximizing Fans in the Stands: Marketing Game Day
In this AD Insider | Thursday 30 episode, presented by Hudl, we’ve compiled interviews from high school athletic administrators and a collegiate marketing director to unveil their systems, strategies, and checklists to maximize the fans […]
Defining Mental Toughness with Jack Clark – Univ. of CA, Berkeley
Watch as Coach discusses mental toughness and how the term is valued and used a lot but has no clear definition. He states how critical it is that definitions are consistent within an organization so […]
Digital Ticketing Talks EP 2: Training and Pricing for High School Sports
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andre’ Walker, District Athletic Director at Houston ISD (TX), to discuss: Staff Training Tips for Digital Ticket Takers Ticket Pricing […]