Dave Miceli explains that having a monthly coaches meeting is a very effective way of enhancing professional development. These are athletic director-led, themed meetings with food and small rewards for those regularly attending. It is […]
When to Let a Coach Go with Joe Kimling, CMAA – Washington High School (OH)
Joe Kimling discusses when it is time to let a coach go and the importance of following the established process for doing so. He will discuss in detail the method of evaluation that he uses […]
A Hidden Problem in Your School and How to Get Ahead of It with Karrah Ellis, CMAA – Franklin Public Schools (MA)
Karrah Ellis explains that there may be a hidden problem in your school and how you can get ahead of it. She explains that teen gambling is a risk and is on the rise. Gambling […]
Event Management: Appreciate & Empower Your Workers with Rob Seymour, CMAA – Fishers High School (IN)
Rob Seymour explains that all events depend on workers, and you must empower them so they can control any situation they may face based on your guidelines. Pre-Event communications are important, focusing on gate assignments, […]
Controlling Fan Behavior in an Emergency Situation with Josh Mathews – Pope HS (GA)
Josh Mathews discusses the importance of controlling fan behavior in an emergency situation. Usually, fans at an athletic event are evacuated due to severe weather, but it could be because of any number of issues. […]
Sharing Your Purpose: Weekly Life Lessons to Build Champions for Life [NIAAA]
By: Dr. Troy Urdahl, CMAA – St. Anthony Village High School (Minnesota) “Most people miss opportunity because it is dressed in overalls and looks like work.”-Thomas Edison I believe the transformative power of high school […]
Finding Resources and Tools for ADs with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)
Craig Perry, CMAA, discussing finding resources and tools for Athletic Directors. He explains that the NIAAA and its network of people, along with State AD Associations, and school districts provide valuable resources and information. No […]
Supporting Sportsmanship, Mental Health, and Well-Being [NIAAA]
By: Stephen Baldwin, CAA, Maureen F. Ruby, Ph.D., and Mel Horton, Ed.D. Class Act and the Connecticut Interscholastic Athletic Conference (CIAC) What is the Class Act Program? The Class Act Program in Connecticut is a […]
Chief Educational Officer (Coach of Coaches) with Dr. David Hoch, CMAA
Dr. David Hoch likes the term Chief Educational Officer, but he considered himself the “Coach of Coaches.” His job was to help his coaches get better, and this had a direct impact on the student-athletes’ […]
What Is the Mission of Your Athletic Program with Chris Fore – Eight Laces Consulting
Chris Fore explains that one of the hurdles in building a championship-caliber athletic program is defining the vision and mission of the program. It is key that the school board, superintendent, principal, AD, and coaches […]
Promoting Culture with Student Recognition and Coach Accountability [NIAAA]
By: Denny Ziegler, CAA - Strongsville High School (OH) Many athletic administrators talk about culture and the importance of culture, but very few know how to recognize culture as the appropriate way to sustain a highly suitable […]
Preparing for Media Interviews and Understanding Your Influence with Anne Marie Anderson
Three-time Emmy Award-winning sports broadcaster Anne Marie Anderson explains the steps you need to take when asked for a media interview. When the media calls, there is a real opportunity to get your message out […]
Developing Female Athletes as Future Leaders with Rebecca Moe – University Preparatory Academy (WA)
Rebecca Moe discusses developing female athletes as future leaders. She explains that women who play competitive sports in their youth are more likely to be in leadership roles or management roles later in life. Competitive […]
What Is Expected Has to Be Defined with Drew Tower – Hamilton Southeastern High School (IN)
AD Drew Tower asks what the goal of a team is. The response is usually around 99% of people saying “win”. He and his coaches believe that the true answer is to maximize ability and […]
Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)
Principal Donna Hayward and Athletic Director Lynne Flint share how they’ve successfully implemented a program aimed at boosting student-athlete academic performance. The initiative begins by identifying athletes who fall below a 2.0 GPA or have […]
Recruiting and Retaining Female Coaches [NIAAA]
By: Trish Betthauser, CMAA – Director of Athletics, Adlai E Stevenson High School (IL) The challenge of finding quality coaches and then keeping them in the position for several years is a daunting task for […]
Digital Marketing Series Episode 4: How to Elevate Your Social Media Posts & Brand Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 4, presented by Gipper, we sit down with Timothy Schultz, MSA, CAA, Assistant Athletic Director and Director of Sports Information at Tampa Preparatory School in Tampa, […]
Digital Marketing Series Episode 3: Badin High School’s Ram Report Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 3, presented by Gipper, we sit down with Nick Browning, Assistant Athletic Director at Stephen T. Badin High School in Hamilton, OH, to discuss his success […]
Promoting Leadership Among Your Coaches with Kevin Simmerman, CMAA – Blue Valley West High School (KS)
Kevin Simmerman discusses promoting leadership among your coaches and explains the 6 Big Es: Exemplify (Model) by being an example for your coaches and a role model. Educate involves teaching your coaches what is expected […]
Are You Trustworthy? with Dr. Timothy Baghurst – Florida State Univ.
Watch as Dr. Timothy Baghurst explains that trust is the #1 factor in building culture. It all starts with you and if the players, assistant coaches, and staff don’t trust you, it does not matter […]
Building an Interview Process That You Can Trust with Luis Solorio – Harlingen CISD (TX)
Luis Solorio explains and gives examples of an interview process that you can trust. All applicants are passed on to HR to start the background checks. The pre-screen consists of the athletic department emailing the […]
Digital Marketing Series Episode 2: Athletic Department of One – AD and Assistant Principal Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 2, presented by Gipper, we sit down with Ryan Stone, Sr., Athletic Director and Assistant Principal at Gray’s Creek High School in Hope Mills, NC, to […]
Digital Marketing Series Episode 1: Athletic Department Newsletter Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 1, presented by Gipper, we sit down with Colin Fegeley, CMAA, Athletic Director at Green Level High School in Cary, NC, to discuss the benefits of […]
ADs & Coaches Make a Difference with Darryl Nance, CMAA – Greenville County Schools (SC)
Darryl Nance explains that he tries to sell the message and make people understand the importance of relationships and the impact that ADs & Coaches have on kids. He encourages ADs & Coaches not to […]
Leadership Drives the Culture with Jon Gordon – The Jon Gordon Companies
Jon Gordon explains that leadership drives culture. It is important to identify what you stand for, what you want to be known for, and what you value. Culture is not static, it is dynamic, so […]
EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA
In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Dr. David Hoch, CMAA, Retired Athletic Director, and the MOST prolific writer on education-based athletics in the WORLD! Topics […]
The Parent-Coach-Athlete Triangle with Don Baker, CMAA – Cobb County Schools (GA)
Don Baker, District Director of Athletics at Cobb County Schools in Georgia, explains that the parent-coach-athlete triangle is a triangle of individuals that must work together to promote the best student-athlete experience. He uses the […]
High School NIL Education Checklist with Ryan Miller – Scotch Plains-Fanwood High School (NJ)
Ryan Miller discusses NILs and where ADs, parents, and athletes can go for help to understand current updates. Ryan feels that educators have a responsibility to help inform families and presents three web sites that […]
Educating Athletes That Social Media Is Their Life Resume with Kim Karr – ICANHELP
Watch as Kim Karr emphasizes the importance in communicating with your athletes and parents that their posts on social media represent their life resume. Colleges and athletic departments are checking potential recruits’ and applicants’ social […]
Improving the Skill of Writing for Athletic Administrators [NIAAA]
By: David Hoch, CMAA (Retired) Communication is an extremely important and unavoidable aspect of athletic administration. When you consider all the tasks and responsibilities involved with the position, most involve some form of communication – […]