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What's Your Favorite Interview Question?
Jul 17, 2024

What’s Your Favorite Interview Question? – Athletic Director Compilation

In this compilation, several ADs share their favorite interview questions for open coaching position applicants. Here are some sample questions: What do you want me to know about you before you leave this room? What […]

Playing Time and Parents

Playing Time and Parents with Jake von Scherrer – Victory Educational Athletics

Jake von Scherrer explains how he communicates the idea of playing time with parents and shares the school’s play time philosophy at the varsity, junior varsity, and middle school levels. There will be starters, subs, […]

Jul 16, 2024
You Can Be Right and Lose

You Can Be Right and Lose with Darryl Nance – Greenville County Schools (SC)

Darryl Nance explains that sometimes you are going to be right no matter how much it costs you. Beware of this political pothole as you can be right and still lose. Factors such as sharing […]

Jul 15, 2024
Educating Parents About Club Sports

Educating Parents About Club Sports with Jim Perry – Huntington Beach UHSD (CA)

Jim Perry explains the importance of educating parents about club sports. He states that over 60% of parents with a child participating in club sports go into debt. Club sports can average $800 to $1,200 […]

Jul 8, 2024

The Athletic Administrator’s Tool Kit…Literally, That Is [NIAAA]

By: Gary Stevens, CMAA – Thornton Academy (Saco, Maine) During my 26 years serving in the athletic director’s role, I have stocked two different types of tool kits to perform a role that is constantly […]

Jul 8, 2024
Jun 25, 2024

EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Ben Tensay, CMAA, the District Director of Athletics at Bloomfield Schools in Bloomfield, New Mexico. Topics covered in this episode […]

What Does it Take to Hold Someone Accountable?

What Does It Take to Hold Someone Accountable? with Stephen Mackey – 2Words Character Development

Stephen Mackey explains that it takes expectation, equipping, and encouragement to teach students and athletes to be accountable. You can have a very high standard but if you don’t teach them how to achieve it, […]

Jun 24, 2024

The Necessary Evil [NIAAA]

By: Mark Rerick, CMAA – Univ. of North Dakota Cut [kuht] – (verb) – to separate from the main body, or to abridge or shorten. But, when it comes to athletics, perhaps this is a […]

Jun 24, 2024
Social Media: Creating Athletic Department Standards
Jun 20, 2024

Social Media: Creating Athletic Department Standards with Don Baker – Cobb County School District (GA)

Don Baker suggests that your athletic department create a set of standards based on how you use social media and who is responsible for it. He also thinks having a pause system in place before […]

There is Nobility in the Struggle

There Is Nobility in the Struggle with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.

Watch as Dr. Colleen Hacker discusses mental toughness and how today’s environment and culture do not value and respect the struggles and difficulties that athletes encounter. Not achieving in any form of athletics may be […]

Jun 20, 2024
Using Social Media to Your Advantage

Using Social Media to Your Advantage with Scot Hafley – Wichita Falls ISD (TX)

Scot Hafley explains how social media has changed. He informs his coaches that social media needs to be used after the games to narrate the message of the positive aspects of the game, so coaches […]

Jun 20, 2024
Jun 12, 2024

EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Dr. Jeff Sullivan, CMAA, the Director of Systemwide Athletics for Montgomery County Public Schools in Rockville, Maryland. Topics covered in […]

4 Rules for Preparing for Difficult Conversations

4 Rules for Preparing for Difficult Conversations with Matt Hensley, CMAA – Mahomet-Seymour High School (IL)

Matt Hensley discusses 4 rules that help govern your preparation for difficult situations regardless of if it is for a parent, coach, or another stakeholder. He will cover and explain each rule in detail. Rule […]

Jun 10, 2024

DON’T WORRY HELP IS ON THE WAY – The Value and Importance of an Administrative Assistant [NIAAA]

By: Denny Ziegler, CAA – Strongsville High School (OH) The value and importance of an administrative assistant It was just past 9 a.m. on a Monday morning and already, your superintendent called about an issue, […]

Jun 10, 2024
Know Your Coaches and Develop Relationships Before Making Evaluations

Know Your Coaches and Develop Relationships Before Making Evaluations with Jeff Sitz, CMAA – Wisconsin Athletic Directors Association

Jeff Sitz discusses the importance of knowing your coaching staff and developing relationships with them before making evaluations. This applies especially when you are at a new school as you need time to understand who […]

May 20, 2024
May 15, 2024

EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we take you to the foothills of Boulder, Colorado to learn from Harry Waterman, Boulder Valley School District Director of Athletics, and 3 […]

Recruitment and Retention of Coaches

Recruitment and Retention of Coaches with Jennifer Frazier – McKinney ISD (TX)

Jennifer Frazier discusses the recruitment and retention of coaches. She feels that morale is an issue for many programs, and she discusses some steps they have taken to deal with this issue. Giving your team […]

May 15, 2024
Assessing Coaches for Growth

Assessing Coaches for Growth with Dave Miceli, CMAA – Burr and Burton Academy (VT)

Dave Miceli discusses assessing coaches as a way of growing people rather than a way of checking boxes. He stresses that the assessment process must be based on a school’s core values. The process starts […]

May 14, 2024
Holding Students and Coaches Accountable

Holding Students and Coaches Accountable with Todd Gulluscio – Shelter Island Union Free School District (NY)

Todd Gulluscio explains how he feels it is more difficult to hold people accountable today. Accountability is not a punishment and does not mean that you don’t care. When dealing with students, it is important […]

May 13, 2024
Work-Life Balance/NIAAA Professional Development

Work-Life Balance/NIAAA Professional Development with Jean Kinn Ashen, CMAA – North Salinas High School (CA)

Jean Kinn Ashen reflects on her career and discusses work-life balance and some lessons she has learned over the years. She also reviews the importance of professional development and how, for the last 26 years, […]

May 6, 2024
Helping Students and Families Transition from Middle School to High School

Helping Students and Families Transition from Middle School to High School with Mike Ellson, CMAA – TIAAA Executive Director (TN)

Mike Ellson discusses action steps that will assist students and families to transition from middle school to high school. He recommends that high school coaches reach out to incoming freshman in the hallways by introducing […]

May 6, 2024

To Lead is to Serve First [NIAAA]

By: Scott Paine, CMAA (Former Athletic Director) Leadership is influence, but you don’t need to have a title to be a leader. Everybody can have influence. To be an effective leader you have to be […]

May 6, 2024
Send Your Athletes Out with a Bang

Send Your Athletes Out with a Bang – John Sgromolo, CAA – St. Johns Country Day School (FL)

John Sgromolo discusses creating an elite and memorable awards night for your athletes. Student-athletes only participate and represent your school for four years. As athletic administrators you can help create a lifetime of memories through […]

Apr 19, 2024
Recruiting the Next Generation of Coaches and Officials

Recruiting the Next Generation of Coaches and Officials [NIAAA]

By: Gary Stevens, CMAA – Thornton Academy (Saco, Maine) Like many state high school athletic associations, the Maine Principals’ Association (MPA) has developed a social media campaign to attract recruits to fill its depleting ranks […]

Apr 19, 2024
The Coach-To-AD Journey
Apr 17, 2024

EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Andee Bouwhuis, CMAA, Athletic Director at Bingham High School in South Jordan, Utah. Topics covered in this episode include: The […]

Athletic Directors Have a Vapor Trail of Influence with Sue Enquist – UCLA Hall of Famer

Sue Enquist explains how there are different types of leaders and not everyone will act and sound the same way. The key is not just being loud but connecting with people and doing so with […]

Apr 17, 2024
Don't Make Parents Adversaries

Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

Dr. Dustin Smith explains that parents are advocates for your program and advises not to turn them into adversaries. He recommends working with and alongside parents, as they are allies. The administrators, coaches, and parents […]

Apr 16, 2024
How Your Coach's Conduct Impacts Game Officials

How Your Coaches’ Conduct Impacts Game Officials with Debbie Decker – (Retired) Katy ISD (TX)

Debbie Decker explains that the conduct of coaches and fans has a direct influence on retaining game officials. They have initiated a program that focuses on treating officials with respect at all times. Coaches are […]

Apr 15, 2024
Developing a Coaching College

Developing a Coaching College with Kevin Grooms, CMAA – Bibb County School District (GA)

Kevin Grooms explains that the coaching college is designed to assist Athletic Directors in finding the ideal coach. The college is made up of different courses that focus on skills that all coaches and administrators […]

Apr 8, 2024

Branding Your Athletic Program [NIAAA]

By: Jeff Berry, Assistant Principal for Athletics and Activities – Colonial Forge High School (VA) We all see iconic team logos that are easily recognizable in college and professional athletics. The interlocking NY of the […]

Apr 8, 2024
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Primary Sidebar

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Featured Lecture Clips

  • Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

    Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

  • Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

    Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

  • 4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

    4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

Secondary Sidebar

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