In this AD Insider – Digital Marketing Series Episode 2, presented by Gipper, we sit down with Ryan Stone, Sr., Athletic Director and Assistant Principal at Gray’s Creek High School in Hope Mills, NC, to […]
Digital Marketing Series Episode 1: Athletic Department Newsletter Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 1, presented by Gipper, we sit down with Colin Fegeley, CMAA, Athletic Director at Green Level High School in Cary, NC, to discuss the benefits of […]
ADs & Coaches Make a Difference with Darryl Nance, CMAA – Greenville County Schools (SC)
Darryl Nance explains that he tries to sell the message and make people understand the importance of relationships and the impact that ADs & Coaches have on kids. He encourages ADs & Coaches not to […]
Leadership Drives the Culture with Jon Gordon – The Jon Gordon Companies
Jon Gordon explains that leadership drives culture. It is important to identify what you stand for, what you want to be known for, and what you value. Culture is not static, it is dynamic, so […]
EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA
In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Dr. David Hoch, CMAA, Retired Athletic Director, and the MOST prolific writer on education-based athletics in the WORLD! Topics […]
The Parent-Coach-Athlete Triangle with Don Baker, CMAA – Cobb County Schools (GA)
Don Baker, District Director of Athletics at Cobb County Schools in Georgia, explains that the parent-coach-athlete triangle is a triangle of individuals that must work together to promote the best student-athlete experience. He uses the […]
High School NIL Education Checklist with Ryan Miller – Scotch Plains-Fanwood High School (NJ)
Ryan Miller discusses NILs and where ADs, parents, and athletes can go for help to understand current updates. Ryan feels that educators have a responsibility to help inform families and presents three web sites that […]
Educating Athletes That Social Media Is Their Life Resume with Kim Karr – ICANHELP
Watch as Kim Karr emphasizes the importance in communicating with your athletes and parents that their posts on social media represent their life resume. Colleges and athletic departments are checking potential recruits’ and applicants’ social […]
Improving the Skill of Writing for Athletic Administrators [NIAAA]
By: David Hoch, CMAA (Retired) Communication is an extremely important and unavoidable aspect of athletic administration. When you consider all the tasks and responsibilities involved with the position, most involve some form of communication – […]
What’s Your Favorite Interview Question? – Athletic Director Compilation
In this compilation, several ADs share their favorite interview questions for open coaching position applicants. Here are some sample questions: What do you want me to know about you before you leave this room? What […]
Playing Time and Parents with Jake von Scherrer – Victory Educational Athletics
Jake von Scherrer explains how he communicates the idea of playing time with parents and shares the school’s play time philosophy at the varsity, junior varsity, and middle school levels. There will be starters, subs, […]
You Can Be Right and Lose with Darryl Nance – Greenville County Schools (SC)
Darryl Nance explains that sometimes you are going to be right no matter how much it costs you. Beware of this political pothole as you can be right and still lose. Factors such as sharing […]
Educating Parents About Club Sports with Jim Perry – Huntington Beach UHSD (CA)
Jim Perry explains the importance of educating parents about club sports. He states that over 60% of parents with a child participating in club sports go into debt. Club sports can average $800 to $1,200 […]
The Athletic Administrator’s Tool Kit…Literally, That Is [NIAAA]
By: Gary Stevens, CMAA – Thornton Academy (Saco, Maine) During my 26 years serving in the athletic director’s role, I have stocked two different types of tool kits to perform a role that is constantly […]
EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)
In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Ben Tensay, CMAA, the District Director of Athletics at Bloomfield Schools in Bloomfield, New Mexico. Topics covered in this episode […]
What Does It Take to Hold Someone Accountable? with Stephen Mackey – 2Words Character Development
Stephen Mackey explains that it takes expectation, equipping, and encouragement to teach students and athletes to be accountable. You can have a very high standard but if you don’t teach them how to achieve it, […]
The Necessary Evil [NIAAA]
By: Mark Rerick, CMAA – Univ. of North Dakota Cut [kuht] – (verb) – to separate from the main body, or to abridge or shorten. But, when it comes to athletics, perhaps this is a […]
Social Media: Creating Athletic Department Standards with Don Baker – Cobb County School District (GA)
Don Baker suggests that your athletic department create a set of standards based on how you use social media and who is responsible for it. He also thinks having a pause system in place before […]
There Is Nobility in the Struggle with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.
Watch as Dr. Colleen Hacker discusses mental toughness and how today’s environment and culture do not value and respect the struggles and difficulties that athletes encounter. Not achieving in any form of athletics may be […]
Using Social Media to Your Advantage with Scot Hafley – Wichita Falls ISD (TX)
Scot Hafley explains how social media has changed. He informs his coaches that social media needs to be used after the games to narrate the message of the positive aspects of the game, so coaches […]
EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)
In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Dr. Jeff Sullivan, CMAA, the Director of Systemwide Athletics for Montgomery County Public Schools in Rockville, Maryland. Topics covered in […]
4 Rules for Preparing for Difficult Conversations with Matt Hensley, CMAA – Mahomet-Seymour High School (IL)
Matt Hensley discusses 4 rules that help govern your preparation for difficult situations regardless of if it is for a parent, coach, or another stakeholder. He will cover and explain each rule in detail. Rule […]
DON’T WORRY HELP IS ON THE WAY – The Value and Importance of an Administrative Assistant [NIAAA]
By: Denny Ziegler, CAA – Strongsville High School (OH) The value and importance of an administrative assistant It was just past 9 a.m. on a Monday morning and already, your superintendent called about an issue, […]
Know Your Coaches and Develop Relationships Before Making Evaluations with Jeff Sitz, CMAA – Wisconsin Athletic Directors Association
Jeff Sitz discusses the importance of knowing your coaching staff and developing relationships with them before making evaluations. This applies especially when you are at a new school as you need time to understand who […]
EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)
In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we take you to the foothills of Boulder, Colorado to learn from Harry Waterman, Boulder Valley School District Director of Athletics, and 3 […]
Recruitment and Retention of Coaches with Jennifer Frazier – McKinney ISD (TX)
Jennifer Frazier discusses the recruitment and retention of coaches. She feels that morale is an issue for many programs, and she discusses some steps they have taken to deal with this issue. Giving your team […]
Assessing Coaches for Growth with Dave Miceli, CMAA – Burr and Burton Academy (VT)
Dave Miceli discusses assessing coaches as a way of growing people rather than a way of checking boxes. He stresses that the assessment process must be based on a school’s core values. The process starts […]
Holding Students and Coaches Accountable with Todd Gulluscio – Shelter Island Union Free School District (NY)
Todd Gulluscio explains how he feels it is more difficult to hold people accountable today. Accountability is not a punishment and does not mean that you don’t care. When dealing with students, it is important […]
Work-Life Balance/NIAAA Professional Development with Jean Kinn Ashen, CMAA – North Salinas High School (CA)
Jean Kinn Ashen reflects on her career and discusses work-life balance and some lessons she has learned over the years. She also reviews the importance of professional development and how, for the last 26 years, […]
Helping Students and Families Transition from Middle School to High School with Mike Ellson, CMAA – TIAAA Executive Director (TN)
Mike Ellson discusses action steps that will assist students and families to transition from middle school to high school. He recommends that high school coaches reach out to incoming freshman in the hallways by introducing […]