By: Mike Ellson, CMAA – Christ Presbyterian Academy, Nashville, TN Like us, many Athletic Directors are the product of a set of athletic experiences that began when we were still able to run up and […]
EP 60: The Effect Athletic Directors Can Have In-Season with Todd Palmer, CAA
In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Todd Palmer, CAA, (Previously the Activities Director for Sturgis Brown High School in South Dakota). In […]
Digital Ticketing Talks EP 4: Why Breaking Traditions Was Worth It to Bring in Digital Ticketing
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Josh Mathews, CMAA, Athletic Director at Pope High School in Marietta, Georgia, to discuss: Overcoming Community Pushback All-Sports Pass and […]
EP 59: Cutting Through the Minutiae to Make an Impact Now and in the Future with Dr. Joe Sanfelippo
In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Dr. Joe Sanfelippo, Superintendent of the Fall Creek School District (WI). The Topics Covered Include: […]
Using Media to Market Athletic Events with Emily Barkley – Union Public Schools (OK)
Emily Barkley explains how Union High School’s athletic events draw a lot of media attention. The media is looking for stories and Union is trying to highlight their student-athletes. Union’s main rivals are in the […]
Event Management Staff with Leal Anderson – Austin ISD (TX)
Leal Anderson responds to a question regarding their event management staff and whether they use school employees, volunteers, or hire an outside service. Austin ISD uses an outside company to hire their event management staff […]
Sportsmanship in the Social Media Age with Todd Clark – WIAA
Todd Clark explains that sportsmanship is not just during games anymore, but also before and after games based on social media. He cites a psychological study that states posting on social media increases self-esteem but […]
Drugs in Sports – A Requirement for Eligibility at Ellensburg High School [NIAAA]
By: Cole Kanyer, CMAA – Ellensburg, Washington Introduction On a cold February day in 2018, I was scratching my head in frustration and disbelief of the number of athletic code violations that had occurred at […]
Student-Athlete Experience with Debbie Brown – Saint Joseph HS (IN)
Debbie Brown believes that sports, especially high school sports, should be a fun experience for student-athletes. She stresses to all the coaches that they need to do everything they can to provide a great experience. […]
Digital Ticketing Talks EP 3: 10 Ticketing Tricks Learned After Selling $5,000,000 in Digital Tickets
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andy Frushour, Director of Brand Management – Michigan High School Athletic Association (MHSAA), to discuss: QR Code Creation and Usage […]
EP 58: How California Manages Name, Image, and Likeness with Brian Seymour – California Interscholastic Federation
In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we sat down with Brian Seymour, Associate Executive Director of the California Interscholastic Federation (CIF). The topics covered include: California NIL Legislation Explained […]
Digital Ticketing: Compare Your Pricing to the National Averages with Andre’ Walker, CMAA – Houston ISD (TX)
Andre’ Walker discusses digital ticket prices for this fall’s football and volleyball events. He feels that with football at $7 and volleyball at $5, these prices allow anyone who has an interest to attend the […]
How to Retain Game Officials with Roy Turner, CMAA – NCADA
Roy Turner discusses game officials and what athletic directors and game day administrators can do to help retain them. Opponents and game officials should be treated as guests, he believes, and his message to them […]
Speaking to Disgruntled Parents with Mike Elder – Avon HS (OH)
Mike Elder explains how athletic directors spend a lot of time behind closed doors speaking with disgruntled parents. Parents should be made aware of the things that the programs have done for the kids over […]
Coaching Up Our Coaches [NIAAA]
By: Chris Hartley – Lakeside School (Washington) Like many kids who grew up in an athletic family, I was drawn to the sports that my older brother played. I listened intently at the dinner table […]
EP 57: Maximizing Fans in the Stands: Marketing Game Day
In this AD Insider | Thursday 30 episode, presented by Hudl, we’ve compiled interviews from high school athletic administrators and a collegiate marketing director to unveil their systems, strategies, and checklists to maximize the fans […]
Digital Ticketing Talks EP 2: Training and Pricing for High School Sports
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andre’ Walker, District Athletic Director at Houston ISD (TX), to discuss: Staff Training Tips for Digital Ticket Takers Ticket Pricing […]
EP 56: HS Sports Streaming – Hot Topics Discussed by ADs and Executives
In this AD Insider | Thursday 30 episode, we’ve compiled interviews from Athletic Directors and Streaming Executives to capture the current state of the high school sports live streaming world and where it’s going. Full […]
How to Address Name, Image, and Likeness with Blake Lawrence, CEO – Opendorse
Watch as Blake Lawrence recommends that Athletic Directors should first contact their State’s Athletic Association to get a better understanding of Name, Image, and Likeness and how this can impact their athletes’ eligibility. He explains […]
Stop Chasing Perfection with Sylvia Barrera – Laredo ISD (TX)
Sylvia Barrera explains that when mentoring coaches and administrators, it is essential to be a good listener and to share your own knowledge and experience. Be honest and acknowledge that you are not the best […]
College Ties: Using Higher Education Partnerships to Enhance a High School Athletic Program [NIAAA]
By: Gary Stevens – Thornton Academy, Saco, Maine The work of a high school athletic director in the current economic and work climate is filled with challenges of all types and magnitudes. The most successful […]
EP 55: Untangling the Mess of Name, Image, and Likeness with Blake Lawrence, CEO – Opendorse
In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we sat down with Blake Lawrence, CEO of Opendorse, a platform 40,000+ athletes use to understand, build, protect, and monetize their brand. The […]
Showing Appreciation for Game Officials with Mark Uyl – MHSAA
Mark states that the best recruiters in officiating are other officials. Officials are always communicating with other officials and if you can make your school a place they want to come and feel appreciated then […]
Digital Ticketing Talks EP 1: Top Tips from 10 Years of Digital Ticketing
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Leo Lopoz, Vice President of Athletics at De La Salle High School in Concord, California to discuss: What to Communicate […]
EP 54: Legislative Attacks, 4 New Norms, and Fickle Fans with Roy Turner, CMAA – NCADA
In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Roy Turner, Executive Director of the North Carolina Athletic Directors Association. In this episode, we […]
What to Measure When Developing & Evaluating Coaches with Dr. Wade Gilbert – Fresno State Univ.
Dr. Wade Gilbert explains that when you are evaluating your programs, what gets measured matters. Schools tend to measure only wins and losses, however that is just part of the story. Dr. Gilbert discusses and […]
How to Appropriately Handle Student Misconduct with Jim Walsh – Walsh Gallegos
Jim Walsh discusses how an AD should handle a disciplinary incident involving a student-athlete. He recommends confronting the student and pointing out that this is a violation of the teams’ rules. The student’s response may […]
A Common Mistake People in Authority Make with Dr. Lee Dorpfeld – Univ. of South Florida
Dr. Dorpfeld discusses a mistake that people in authority make when dealing with issues of behavior and choices of athletes. It is important to focus on the behaviors that need attention and not on attacking […]
I’m Sorry I Yelled at You on the Bus [NIAAA]
By: Mark Rerick – Grand Forks Public Schools (North Dakota) I made a lot of mistakes as a high school head coach. Now that I’ve been an athletic director for a while, I recognize that […]
EP 53: Taking Over a District Athletic Department with Jennifer Frazier – McKinney ISD (TX)
In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jennifer Frazier, the District Athletic Director for McKinney ISD (TX). In this episode, we covered the […]