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Life of a New Athletic Director [NIAAA]

By: Brian Silipena, CMAA – Pompton Plains, New Jersey I began my journey into athletic administration on 8/20/18 when I was hired as the new Assistant Principal in Charge of Athletics/K-12 Health and Physical Education […]

Oct 25, 2021
Oct 21, 2021

EP 65: Game Day Hacks That Keep You on Track with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

In this AD Insider LIVE | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Dr. Dustin Smith, CMAA, Director of Athletic Operations and Student Activities for Greenwood Public Schools in Arkansas. […]

Hiring Coaches: Confidentiality and Security Evaluation Process

Hiring Coaches: Confidentiality and Security Evaluation Process with Kevin Bryant, CMAA – Centennial HS (OR)

Watch as Kevin Bryant discusses the importance of developing a confidentiality and security evaluation process to use when hiring coaches, teachers, or any staff member.

Oct 20, 2021
Leadership is a Lifestyle

Leadership Is a Lifestyle with Kevin DeShazo

Watch as Kevin DeShazo discusses common challenges with the perception of leadership and shares some tips for developing the right mindset.

Oct 19, 2021

EP 64: Checklists to Scale Your Athletic Program with Brian Knab, CMAA – Marvin Ridge High School (NC)

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Brian Knab, CMAA, Director of Athletics for Marvin Ridge High School in North Carolina. (Knab was previously the Director […]

Oct 14, 2021
How Not to Micromanage Your Coaches

How Not to Micromanage Your Coaches with Todd Palmer, CAA

Todd Palmer explains that he tries not to cross the line of micromanaging his coaches. He believes players will play the way they are allowed, and it is the coaches’ responsibility to see that they […]

Oct 12, 2021
Save Time by Building a FAQ Page

Save Time by Building a FAQ Page with Andy Frushour – MHSAA

Andy Frushour explains that as they initiated their digital ticketing system, they realized that many of their communications prompted additional questions from fans and schools. As a result, they created a FAQ (frequently asked questions) […]

Oct 12, 2021

The Power of Your Words [NIAAA]

By: Steve Bridge – Elma, Washington We are all aware of the importance a coach plays in the life of young adults and now, maybe more than ever, we all need to take a step […]

Oct 12, 2021

THSADA UIL Legislative Council Recap Roundtable

Watch Dr. Susan Elza of the UIL and THSADA (Texas High School Athletic Directors Association) Members from across the state of Texas discuss the most recent legislative council. This event was a live open forum […]

Oct 7, 2021
Oct 7, 2021

EP 63: What All Teams Are Going Through Right Now and Which Ones Are Winning with Jeff Janssen – Janssen Sports Leadership Center

In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jeff Janssen, owner of the Janssen Sports Leadership Center. In this episode, we cover the […]

EP 62: Strategic Planning for Long-Term Success with Richard Bechard, CMAA – Lee’s Summit R-7 School District (MO)

In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Richard Bechard, CMAA, District Athletic Director for Lee’s Summit R-7 School District just outside of […]

Sep 29, 2021

Digital Ticketing Talks EP 5: Turning the Naysayer Into a Believer with Tammie Talley, CAA – Duval County Public Schools

In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Tammie Talley, CAA, District Athletic Director at Duval County Public Schools in Jacksonville, Florida, to discuss: Staff Excuses Holding 60% […]

Sep 27, 2021

EP 61: Basketball Budgeting, Scheduling, and Bridging the Gap Between HS and AAU with Tony Irons – Vashon HS (MO)

In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Tony Irons, Head Basketball Coach, Administrator, and PE Teacher at Vashon High School (MO). Tony has […]

Sep 22, 2021
Recognize, Acknowledge, Extend

Recognize, Acknowledge, Extend with Dr. Joe Sanfelippo – Fall Creek School Dist. (WI)

Dr. Sanfelippo explains his system for managing the minutiae that ADs deal with daily. His process for getting in the right mindset is based on ‘recognize, acknowledge, extend’. What is being done to recognize the […]

Sep 16, 2021
Title IX Liability

Title IX Liability with Jim Walsh – Walsh Gallegos

Jim Walsh explains that the standards for Title IX liability for school districts are high. A plaintiff must prove that someone in authority to correct the situation knew about the misconduct and consciously chose not […]

Sep 16, 2021
Finding Solutions After Mistakes Have Been Made

Finding Solutions After Mistakes Have Been Made with Doug Killgore (Retired)

Doug Killgore explains his formula for dealing with mistakes. #1: Admit it. #2: Apologize for it. #3: Fix it. Many mistakes are misunderstandings, so follow up communication is essential. Do not hesitate to meet face […]

Sep 16, 2021

Mentoring Coaches: An Intentional Approach [NIAAA]

By: Mike Ellson, CMAA – Christ Presbyterian Academy, Nashville, TN Like us, many Athletic Directors are the product of a set of athletic experiences that began when we were still able to run up and […]

Sep 16, 2021
Sep 15, 2021

EP 60: The Effect Athletic Directors Can Have In-Season with Todd Palmer, CAA

In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Todd Palmer, CAA, (Previously the Activities Director for Sturgis Brown High School in South Dakota). In […]

Digital Ticketing Talks EP 4: Why Breaking Traditions Was Worth It to Bring in Digital Ticketing

In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Josh Mathews, CMAA, Athletic Director at Pope High School in Marietta, Georgia, to discuss: Overcoming Community Pushback All-Sports Pass and […]

Sep 13, 2021

EP 59: Cutting Through the Minutiae to Make an Impact Now and in the Future with Dr. Joe Sanfelippo

In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Dr. Joe Sanfelippo, Superintendent of the Fall Creek School District (WI). The Topics Covered Include: […]

Sep 9, 2021
AD NL Using Media to Market Athletic Events

Using Media to Market Athletic Events with Emily Barkley – Union Public Schools (OK)

Emily Barkley explains how Union High School’s athletic events draw a lot of media attention. The media is looking for stories and Union is trying to highlight their student-athletes. Union’s main rivals are in the […]

Sep 3, 2021
Event Management Staff

Event Management Staff with Leal Anderson – Austin ISD (TX)

Leal Anderson responds to a question regarding their event management staff and whether they use school employees, volunteers, or hire an outside service. Austin ISD uses an outside company to hire their event management staff […]

Sep 3, 2021
Sportsmanship in the Social Media Age

Sportsmanship in the Social Media Age with Todd Clark – WIAA

Todd Clark explains that sportsmanship is not just during games anymore, but also before and after games based on social media. He cites a psychological study that states posting on social media increases self-esteem but […]

Sep 3, 2021

Drugs in Sports – A Requirement for Eligibility at Ellensburg High School [NIAAA]

By: Cole Kanyer, CMAA – Ellensburg, Washington Introduction On a cold February day in 2018, I was scratching my head in frustration and disbelief of the number of athletic code violations that had occurred at […]

Sep 3, 2021
Student-Athlete Experience
Sep 1, 2021

Student-Athlete Experience with Debbie Brown – Saint Joseph HS (IN)

Debbie Brown believes that sports, especially high school sports, should be a fun experience for student-athletes. She stresses to all the coaches that they need to do everything they can to provide a great experience. […]

Digital Ticketing Talks EP 3: 10 Ticketing Tricks Learned After Selling $5,000,000 in Digital Tickets

In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andy Frushour, Director of Brand Management – Michigan High School Athletic Association (MHSAA), to discuss: QR Code Creation and Usage […]

Aug 26, 2021

EP 58: How California Manages Name, Image, and Likeness with Brian Seymour – California Interscholastic Federation

In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we sat down with Brian Seymour, Associate Executive Director of the California Interscholastic Federation (CIF). The topics covered include: California NIL Legislation Explained […]

Aug 25, 2021
Digital Ticketing: Compare Your Pricing to the National Averages

Digital Ticketing: Compare Your Pricing to the National Averages with Andre’ Walker, CMAA – Houston ISD (TX)

Andre’ Walker discusses digital ticket prices for this fall’s football and volleyball events. He feels that with football at $7 and volleyball at $5, these prices allow anyone who has an interest to attend the […]

Aug 23, 2021
How to Retain Game Officials

How to Retain Game Officials with Roy Turner, CMAA – NCADA

Roy Turner discusses game officials and what athletic directors and game day administrators can do to help retain them. Opponents and game officials should be treated as guests, he believes, and his message to them […]

Aug 23, 2021
Speaking to Disgruntled Parents

Speaking to Disgruntled Parents with Mike Elder – Avon HS (OH)

Mike Elder explains how athletic directors spend a lot of time behind closed doors speaking with disgruntled parents. Parents should be made aware of the things that the programs have done for the kids over […]

Aug 23, 2021
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Primary Sidebar

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Featured Lecture Clips

  • Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

    Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

  • Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

    Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

  • 4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

    4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

Secondary Sidebar

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