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Sep 30, 2025

NIAAA Workshop Series: Officials Matter – How ADs Can Obtain, Support, and Retain with Dr. David Pillar and Dana Pappas

The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered to showcase specific, important topics for this school year, designed to help your athletic department excel. Join us for multiple episodes of the […]

Leading Coaches Through Connection and Commitment with Dr. Chivonne Kiser - Denton ISD (TX)

Leading Coaches Through Connection and Commitment with Dr. Chivonne Kiser – Denton ISD (TX)

Dr. Chivonne Kiser discusses leading coaches and how they are supported by the administration is just as important as how they support their athletes. Dr. Kiser explains a system, Leading in the Trenches with C. […]

Sep 22, 2025
Starting and Maintaining a Hall of Fame at Your School with John Tibbels & Tacy Duncan - Ramona HS (CA)/Arlington HS (CA)

Starting and Maintaining a Hall of Fame at Your School with John Tibbels & Tacy Duncan

John Tibbels (Ramona High School – CA) & Tacy Duncan (Arlington High School – CA) discuss the importance of starting and maintaining an athletic hall of fame and the benefits it provides to your alumni, […]

Sep 22, 2025
9 Dot Challenge with James Leath - Mental Performance Coach

9-Dot Challenge with James Leath – Mental Performance Coach

Watch as Mental Performance Coach James Leath presents a group of athletes with the 9-Dot Challenge. The challenge has 4 rules and the athletes have 5 minutes to work by themselves, then with a partner, […]

Sep 22, 2025
Building a Growth Mindset for Coaches Through Evaluation

Building a Growth Mindset for Coaches Through Evaluation [NIAAA]

By: Pete Shambo, CMAA Past Chair for NIAAA Certification Committee Co-Chair Mentor Committee NYSAAA   As an athletic director, I was always disappointed in the evaluation process for coaches and the tools we used to […]

Sep 22, 2025
CMAA Certification Process: Written, Oral or QPA
Sep 17, 2025

CMAA Certification Process: Written, Oral, or QPA with Cory Aadland, CMAA – Mitchell School District (SD)

Cory Aadland explains the CMAA certification process and options (written, oral, or QPA) and which option best fits your strengths. Cory highlights the CMAA requirements for certification and explains in detail the eight elements that […]

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA - Prescott High School (AZ)

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA – Prescott High School (AZ)

Missy Townsend explains how digital organization tools can assist in organizing an athletic department, streamlining an AD’s workflow, and helping your athletes and coaches with technology. Missy will cover in detail the following and offer […]

Sep 16, 2025
A Hidden Problem in Your School and How to Get Ahead of It with Karrah Ellis - Franklin Public Schools (MA)

A Hidden Problem in Your School and How to Get Ahead of It with Karrah Ellis, CMAA – Franklin Public Schools (MA)

Karrah Ellis explains that there may be a hidden problem in your school and how you can get ahead of it. She explains that teen gambling is a risk and is on the rise. Gambling […]

Sep 15, 2025
Providing Feedback to Your Coaches with John Woods, CMAA - Libertyville High School (IL)
Sep 4, 2025

Providing Feedback to Your Coaches with John Woods, CMAA – Libertyville High School (IL)

John Woods explains the importance of in-season walk-throughs and observations of his coaches during practice. He emphasizes communication and being intentional about spending time with your coaches by observing them and providing specific feedback. He […]

Leveling the Playing Field: Correcting Hidden Inequalities in Girls’ Sports [NIAAA]

By: Allison Kelley, Ph.D. and Tim Green, Ed.D., CMAA   It has been over four decades since Title IX opened the door for girls to participate in high school and college athletics. Just six years […]

Sep 4, 2025
Building a Shared Vision for Your Athletic Department with Todd Gulluscio, CMAA - Shelter Island Union Free School District (NY)

Building a Shared Vision for Your Athletic Department with Todd Gulluscio, CMAA – Shelter Island Union Free School District (NY)

Todd Gulluscio discusses bringing all the different personalities of student-athletes together by building a shared vision. Getting the coaches to focus on a common area is necessary so that no matter the team or program, […]

Aug 25, 2025
Tips for Enhancing Your Preseason Coaches Meeting

Tips for Enhancing Your Preseason Coaches Meeting [NIAAA]

By: Jonathan Winer, CMAA - CREC Academy of Aerospace and Engineering High School (CT) The importance of the preseason coaches meeting can easily be lost or overlooked in the hectic nature of the start of a new […]

Aug 25, 2025
The Pros and Cons of the Paradox of Sport
Aug 21, 2025

The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

Craig Perry discusses the pros and cons of The Paradox of Sport. The pros are that administrators of high school sports are striving to create a culture that maximizes the joyous, exhilarating, and excellent experiences […]

Tips for Helping Your Athletes Unwind Using Their Comfort Zone (Phones) with Kim Karr - Digital4Good

Tips for Helping Your Athletes Unwind Using Their Comfort Zone (Phones) with Kim Karr – Digital4Good

Kim Karr discusses tips that administrators and coaches can use to help athletes unwind using their comfort zone (phones). Communication and conversations about an athlete’s phone can impact their mood and stress level. These tips […]

Aug 20, 2025
Advice for New ADs: Do's & Don'ts

Advice for New ADs: Dos & Don’ts with Michael Duffy, CMAA – Carroll County Public Schools (MD)

Michael Duffy gives advice to new Athletic Directors on the dos and don’ts of starting the school year. It is important for any AD to develop relationships and he advises being visible and taking the […]

Aug 19, 2025

NIAAA Author Insights: Mastering Event Management in Athletics with Gary Stevens, CMAA – (Retired) Thornton Academy (ME)

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Gary Stevens, CMAA. Gary spent almost 11 years as an Athletic Administrator at Bonny Eagle High School […]

Aug 19, 2025
Aug 18, 2025

NIAAA Workshop Series: When Seconds Count – EAPs in School Sports with Kristen L. Kucera, PhD and Dr. Neha Raukar

The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered up to showcase specific, important topics for this upcoming school year, designed to help your athletic department excel. Join us for multiple episodes […]

The MVP Process for Leading Adults with John Woods - Libertyville High School (IL)

The MVP Process for Leading Adults with John Woods, CMAA – Libertyville High School (IL)

John Woods explains that in his coaching career he was very comfortable leading his players. As a new Athletic Director, he realized he had no idea how to lead adults. As he grew and matured […]

Aug 6, 2025
S.M.I.L.E - The NIAAA Leadership Board Theme with Tol Gropp - Timberline High School (ID)

S.M.I.L.E. – The NIAAA Leadership Board Theme with Tol Gropp, CMAA – Timberline High School (Boise, ID)

Tol Gropp discusses his theme for the year is S.M.I.L.E., which stand for Serve, Mentor, Inspire, Love, and Encourage. When problems and issues occur, he encourages you to apply a smile as it will have […]

Aug 6, 2025
Minimizing Your Athlete’s Anxiety with Robert Schinke - Laurentian University

Minimizing Your Athletes’ Anxiety with Robert Schinke – Laurentian Univ.

Watch as Robert Schinke discusses minimizing your athletes’ anxiety. Lack of confidence is the main cause of anxiety for athletes as an upcoming event nears. Focusing on previous negative performances instead of their positive performances […]

Aug 6, 2025
Counteracting the Officials Shortage

Counteracting the Officials Shortage [NIAAA]

By: Jon Winer, CMAA – Capital Region Education Council School District (CT) The shortage of officials is an issue of which we are all aware, and the trends are moving in the wrong direction. The […]

Aug 6, 2025
Jul 28, 2025

Google Sheets to Help Keep Coaches Under Budget with Laura Keahey – McKinney ISD (TX)

Laura Keahey demonstrates how Google Sheets can streamline transportation management for coaches, enhancing both time savings and efficiency. By tracking variables like driver type and bus type, the cost of travel is impacted. Her Athletic […]

Athletic Leadership: Developing Life Skills Through Sports with Michael Duffy - Carroll County Public Schools (MD)

Athletic Leadership: Developing Life Skills Through Sports with Michael Duffy, CMAA – Carroll County Public Schools (MD)

Michael Duffy explains that there are specific books available that deal with business, military, and educational leadership. However, athletic leadership’s focus is to develop life skills through sports and with the growth of students. A […]

Jul 28, 2025
Advice On Getting That New Job with Dr. Dustin Smith, CMAA - Broken Arrow Public Schools (OK)

Advice On Getting That New Job with Dr. Dustin Smith, CMAA – Broken Arrow Public Schools (OK)

Watch as Athletic Director Dustin Smith offers advice on getting a new job. He encourages coaches to focus on doing their current job to the best of their ability, not for recognition but to serve […]

Jul 28, 2025

Three Important Forms of Early Athletic Administration Leadership [NIAAA]

By: Mark Rerick, CMAA – University of North Dakota Athletic administration roles come in all shapes and sizes: standalone jobs at the building level, standalone jobs at the district level, high school, middle school, K-12, […]

Jul 28, 2025
6 Keys to Living Out Core Principles with Jeff Behrens, CMAA - Pewaukee High School (WI)
Jul 23, 2025

6 Keys to Living Out Core Principles with Jeff Behrens, CMAA – Pewaukee High School (WI)

Jeff Behrens discusses 6 keys to living out your Athletic Department’s core principles: Define the core principles Incorporate the core principles into the mission/vision Communicate the core principles Infuse the core principles into the athletic […]

Are Your Coaches Prepared to Impact Today's Athlete?

Are Your Coaches Prepared to Impact Today’s Athlete? with Ronnie Plyler, CMAA – Metrolina Christian Academy (NC)

Ronnie Plyler discusses the four key points he believes help ensure that his school’s coaches are prepared to impact today’s student-athletes. Know your constituents: survey kids and parents. Communicate and ensure that coaches do: as […]

Jul 22, 2025
Leadership is Authentic, Relentless, Selfless Service to a Cause

Leadership is Authentic, Relentless, Selfless Service to a Cause with Colonel Craig Flowers – Sideline Leadership

Watch as Colonel Craig Flowers explains that the term leadership is often clouded by clichés. He explains that in its simplest form leadership is service to a cause. Many times, Coaches fail to define leadership, […]

Jul 21, 2025

Enter to Win a YETI Cooler!

Don’t miss out! Enter today for your shot at the ultimate tailgate cooler — the Roadie 32 Wheeled YETI. Deadline to Enter: November 20, 2025. Courtesy of: AD Insider | Coaches Insider | Clell Wade […]

Jul 11, 2025
Show Up and Don't Miss the Game
Jul 10, 2025

Show Up and Don’t Miss the Game with Randy Fox – FoxPoint.Net

Watch as Randy Fox explains that leaders need to pursue excellence, not perfection, as perfection is not attainable or sustainable. He states that an individual can always be searching for the highest and best level […]

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Featured Lecture Clips

  • Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

    Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

  • Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA – Pewaukee High School (WI)

    Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA – Pewaukee High School (WI)

  • The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

    The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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