Don’t miss out! Enter today for your shot at the ultimate tailgate cooler — the Roadie 32 Wheeled YETI. Deadline to Enter: November 20, 2025. Courtesy of: AD Insider | Coaches Insider | Clell Wade […]
Show Up and Don’t Miss the Game with Randy Fox – FoxPoint.Net
Watch as Randy Fox explains that leaders need to pursue excellence, not perfection, as perfection is not attainable or sustainable. He states that an individual can always be searching for the highest and best level […]
You Have to Invest Time in Your Family with Albert Weeden, Jr., CMAA – Loachapoka High School (AL)
Albert Weeden discusses the importance of investing time in your family. Part of the culture for the AD and Coaches is they know that they must take care of home first. Albert cites examples of […]
Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)
As a District Athletic Director, Kelli Smith discusses how her team wanted to create a network for professional development for their Athletic Directors by expanding with colleagues in neighboring districts. A framework of professional development […]
The Importance of a Positive PA Announcer for High School Sports [NIAAA]
By: Rob Seymour, CMAA – Athletic Director, Fishers High School (IN) High school sports bring excitement, passion, and a sense of unity to students, parents, and the community. Amidst the cheers, whistles, and the roar […]
Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes
Martin DuSold, former Athletic Director at Beaumont High School (CA) and current Area Director for the FCA, discusses culture and setting the foundation for your athletic program. He covers in detail the following points: Mission/Vision […]
Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)
Rob Seymour explains how to shift game day management to a hospitality lens. He presents six slides and covers in detail examples on how you can take care of game day management. Enhancing Game Day […]
Small School Roster Management with Todd Gulluscio, CMAA – Shelter Island Union Free School District (NY)
Todd Gulluscio explains that as a smaller school, they don’t cut students on their athletic teams. Every student has an opportunity to experience a team environment and all that comes with it. The problem is […]
Handling Interactions in Education-Based Athletics: Strategies for a Positive Approach [NIAAA]
By: Josh Mathews, CMAA – Pope High School, (GA) and Jeremy Schlitz, CAA – Madison Metropolitan School District (WI) Education-based athletics offer an excellent opportunity for young students to learn valuable life skills such as […]
4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)
Justin Dixson discusses and explains 4 questions that leaders must ask themselves. #1 What mindset are you bringing? #2 What is your strategy for creating positive energy? #3 How strong are the connections you have […]
Social Media: Our Favorite Type of Post with Timothy Schultz, MSA, CAA – Tampa Preparatory School (FL)
Assistant Athletic Director Tim Schultz explains that the #1 type of social posts used to engage Tampa Prep’s followers are the Game Day, Meet Day, and Match Day posts. These posts touch on all the […]
Corporate Partnerships Must Be a Two-Way Street with Don Baker, CMAA – Cobb County School District (GA)
Don Baker discusses the importance of corporate sponsorship for an athletic department. Many corporate sponsors would prefer to sponsor an entire athletic department and deal with one athletic administrator rather than multiple booster clubs. However, […]
Are You Struggling, Stressing, or Striving? with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)
Craig Perry discusses mental health and shares a personal barometer for self-evaluation, centered around three key words: today, are you struggling, stressing, or striving? He emphasizes that on any given day you may experience all […]
Integration vs. Balance with Lauren McDaniel, CAA – Central Kitsap School District (WA)
Lauren McDaniel discusses replacing the phrase “work-life balance” with this new phrase, “integration vs. balance”. The goal is to find ways to integrate an individual’s personal life, well-being, and family into their work. She explains […]
Ongoing Conversations: A Different Idea for Coach Evaluations [NIAAA]
By: Darren Howard, CMAA, Athletic Director – St. Charles East High School (IL) Whether you oversee a coaching staff of 15 or 140, coaching evaluations are something that every athletic administrator has on their plate. […]
You Are Heroes in Every Sense of the Word with Sandy Zimmerman – Speaker / Author / Coach
Sandy Zimmerman discusses the impact that sports has played on her life. Through all the ups and downs, she has learned valuable life lessons like grit, hard work, resilience, and the confidence to chase some […]
Summer Golf Outing Fundraiser with Jason Schroeder, CMAA – North Scott High School (IA)
Jason Schroeder, CMAA explains that the summer golf outing is the last big fundraising event of the year that may draw up to 40 golf teams. The athletic department has a hole sponsor and 3-tiered […]
Use Summer as a Chance to Reset [NIAAA]
By: Dr. Mark Rerick, CMAA – University of North Dakota I recently conducted a nationwide athletic director survey aimed at uncovering the stress points of the profession as well as the desired support needed to […]
NIAAA Author Insights: Time & Life Management with Todd Olson, CMAA – Fargo Public School District (ND)
AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Todd Olson, CMAA, Director of Student Activities for the Fargo Public School District (ND). Todd spent 14 […]
Self-Evaluation: Doing Everything I Can to Make My Coaches Better with Jamy Bechler – Jamy Bechler Leadership
Jamy Bechler highlights the importance of self-evaluation throughout the school year as an Athletic Director. He regularly reflects on his own performance, asking whether he could have been more proactive in addressing challenges and frustrations […]
Hiring Coaches: The Importance of Leadership & Communication Skills with Darryl Nance, CMAA – Greenville County Schools (SC)
Darryl Nance, CMAA explains that when he is interviewing a candidate for an open position, he wants to understand their belief structure, philosophy, and leadership statement. Everyone falls into a certain leadership style, and a […]
5 Tenets of Belonging with Anthony Thomas, CAA – San Francisco Univ. High School (CA)
Anthony Thomas, CAA states that if you want your kids and staff to thrive you need to create the conditions of belonging. Belonging is not about fitting in, but allowing people to be their authentic […]
4 Es of Impact and Influence with Reid McFadden, CMAA – Currey Ingram Academy (TN)
Reid McFadden explains how he uses the 4 Es of impact and influence to relate and connect to students and equip them for lives outside of the school. Reid discusses the 4 Es, starting with: […]
Key Characteristics of an Effective Athletic Administrator with Dr. LaTonya Goffney – Aldine Independent School District (TX)
Dr. LaTonya Goffney, the Superintendent at Aldine ISD in Texas, discusses what she feels are the key characteristics of an effective athletic administrator. Having a vision for your program is essential and it is important […]
Advocating for Additional Resources in Your Athletic Department – A Winning Action Plan [NIAAA]
By: Dr. Jeffrey Sullivan, CMAA – Montgomery County Public Schools Athletic administrators and programs continue to face fiscal challenges, as schools and school districts navigate budget shortfalls, inflation, and conflicting interests. These challenges have been […]
NIAAA Author Insights: Guidelines to Communicating with Parents and Athletes with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)
AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Jeremy Schlitz, CAA, Athletic Director for the Madison Metropolitan School District (WI). In this special feature, Schlitz […]
Mental Toughness: A Skill That Can Be Developed with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.
Dr. Colleen Hacker explains that mental toughness is a skill, and it can be developed. It is about how an individual responds to adversity, difficult situations, setbacks, and failure. Mental toughness is not required when […]
Never a Champion; But Always a Winner [NIAAA]
By: Jim Bloch - Retired Athletic Administrator How Do We Define Success? My dear friend, Doug Collins – former NBA player, coach, broadcaster, and current senior advisor to Billy Donovan and the Chicago Bulls – and I […]
Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)
Jeremy Schlitz discusses coach evaluations and having tough conversations. He explains the checklist he uses for the tough conversations with a coach that can involve improving practices, the program in general, or letting a coach […]
I’m Stressed and I Have the Capability of Calming Down with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.
Watch as Dr. Colleen Hacker explains that when you are angry, frustrated, stressed, or have lost focus, your next word or thought should be “and”. Whatever the negative situation is that you need to announce, […]