Jeremy Schlitz discusses setting social media boundaries for Coaches to ensure a positive experience and limit negativity. It is important that coaches have communication across all channels, and to represent their school in a professional […]
Tips for Enhancing Your Preseason Coaches Meeting [NIAAA]
By: Jonathan Winer, CMAA - CREC Academy of Aerospace and Engineering High School (CT) The importance of the preseason coaches meeting can easily be lost or overlooked in the hectic nature of the start of a new […]
The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)
Craig Perry discusses the pros and cons of The Paradox of Sport. The pros are that administrators of high school sports are striving to create a culture that maximizes the joyous, exhilarating, and excellent experiences […]
Tips for Helping Your Athletes Unwind Using Their Comfort Zone (Phones) with Kim Karr – Digital4Good
Kim Karr discusses tips that administrators and coaches can use to help athletes unwind using their comfort zone (phones). Communication and conversations about an athlete’s phone can impact their mood and stress level. These tips […]
Advice for New ADs: Dos & Don’ts with Michael Duffy, CMAA – Carroll County Public Schools (MD)
Michael Duffy gives advice to new Athletic Directors on the dos and don’ts of starting the school year. It is important for any AD to develop relationships and he advises being visible and taking the […]
NIAAA Author Insights: Mastering Event Management in Athletics with Gary Stevens, CMAA – (Retired) Thornton Academy (ME)
AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Gary Stevens, CMAA. Gary spent almost 11 years as an Athletic Administrator at Bonny Eagle High School […]
NIAAA Workshop Series: When Seconds Count – EAPs in School Sports with Kristen L. Kucera, PhD and Dr. Neha Raukar
The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered up to showcase specific, important topics for this upcoming school year, designed to help your athletic department excel. Join us for multiple episodes […]
The MVP Process for Leading Adults with John Woods, CMAA – Libertyville High School (IL)
John Woods explains that in his coaching career he was very comfortable leading his players. As a new Athletic Director, he realized he had no idea how to lead adults. As he grew and matured […]
S.M.I.L.E. – The NIAAA Leadership Board Theme with Tol Gropp, CMAA – Timberline High School (Boise, ID)
Tol Gropp discusses his theme for the year is S.M.I.L.E., which stand for Serve, Mentor, Inspire, Love, and Encourage. When problems and issues occur, he encourages you to apply a smile as it will have […]
Minimizing Your Athletes’ Anxiety with Robert Schinke – Laurentian Univ.
Watch as Robert Schinke discusses minimizing your athletes’ anxiety. Lack of confidence is the main cause of anxiety for athletes as an upcoming event nears. Focusing on previous negative performances instead of their positive performances […]
Counteracting the Officials Shortage [NIAAA]
By: Jon Winer, CMAA – Capital Region Education Council School District (CT) The shortage of officials is an issue of which we are all aware, and the trends are moving in the wrong direction. The […]
Google Sheets to Help Keep Coaches Under Budget with Laura Keahey – McKinney ISD (TX)
Laura Keahey demonstrates how Google Sheets can streamline transportation management for coaches, enhancing both time savings and efficiency. By tracking variables like driver type and bus type, the cost of travel is impacted. Her Athletic […]
Athletic Leadership: Developing Life Skills Through Sports with Michael Duffy, CMAA – Carroll County Public Schools (MD)
Michael Duffy explains that there are specific books available that deal with business, military, and educational leadership. However, athletic leadership’s focus is to develop life skills through sports and with the growth of students. A […]
Advice On Getting That New Job with Dr. Dustin Smith, CMAA – Broken Arrow Public Schools (OK)
Watch as Athletic Director Dustin Smith offers advice on getting a new job. He encourages coaches to focus on doing their current job to the best of their ability, not for recognition but to serve […]
Three Important Forms of Early Athletic Administration Leadership [NIAAA]
By: Mark Rerick, CMAA – University of North Dakota Athletic administration roles come in all shapes and sizes: standalone jobs at the building level, standalone jobs at the district level, high school, middle school, K-12, […]
6 Keys to Living Out Core Principles with Jeff Behrens, CMAA – Pewaukee High School (WI)
Jeff Behrens discusses 6 keys to living out your Athletic Department’s core principles: Define the core principles Incorporate the core principles into the mission/vision Communicate the core principles Infuse the core principles into the athletic […]
Are Your Coaches Prepared to Impact Today’s Athlete? with Ronnie Plyler, CMAA – Metrolina Christian Academy (NC)
Ronnie Plyler discusses the four key points he believes help ensure that his school’s coaches are prepared to impact today’s student-athletes. Know your constituents: survey kids and parents. Communicate and ensure that coaches do: as […]
Leadership is Authentic, Relentless, Selfless Service to a Cause with Colonel Craig Flowers – Sideline Leadership
Watch as Colonel Craig Flowers explains that the term leadership is often clouded by clichés. He explains that in its simplest form leadership is service to a cause. Many times, Coaches fail to define leadership, […]
Enter to Win a YETI Cooler!
Don’t miss out! Enter today for your shot at the ultimate tailgate cooler — the Roadie 32 Wheeled YETI. Deadline to Enter: November 20, 2025. Courtesy of: AD Insider | Coaches Insider | Clell Wade […]
Show Up and Don’t Miss the Game with Randy Fox – FoxPoint.Net
Watch as Randy Fox explains that leaders need to pursue excellence, not perfection, as perfection is not attainable or sustainable. He states that an individual can always be searching for the highest and best level […]
You Have to Invest Time in Your Family with Albert Weeden, Jr., CMAA – Loachapoka High School (AL)
Albert Weeden discusses the importance of investing time in your family. Part of the culture for the AD and Coaches is they know that they must take care of home first. Albert cites examples of […]
Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)
As a District Athletic Director, Kelli Smith discusses how her team wanted to create a network for professional development for their Athletic Directors by expanding with colleagues in neighboring districts. A framework of professional development […]
The Importance of a Positive PA Announcer for High School Sports [NIAAA]
By: Rob Seymour, CMAA – Athletic Director, Fishers High School (IN) High school sports bring excitement, passion, and a sense of unity to students, parents, and the community. Amidst the cheers, whistles, and the roar […]
Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes
Martin DuSold, former Athletic Director at Beaumont High School (CA) and current Area Director for the FCA, discusses culture and setting the foundation for your athletic program. He covers in detail the following points: Mission/Vision […]
Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)
Rob Seymour explains how to shift game day management to a hospitality lens. He presents six slides and covers in detail examples on how you can take care of game day management. Enhancing Game Day […]
Small School Roster Management with Todd Gulluscio, CMAA – Shelter Island Union Free School District (NY)
Todd Gulluscio explains that as a smaller school, they don’t cut students on their athletic teams. Every student has an opportunity to experience a team environment and all that comes with it. The problem is […]
Handling Interactions in Education-Based Athletics: Strategies for a Positive Approach [NIAAA]
By: Josh Mathews, CMAA – Pope High School, (GA) and Jeremy Schlitz, CAA – Madison Metropolitan School District (WI) Education-based athletics offer an excellent opportunity for young students to learn valuable life skills such as […]
4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)
Justin Dixson discusses and explains 4 questions that leaders must ask themselves. #1 What mindset are you bringing? #2 What is your strategy for creating positive energy? #3 How strong are the connections you have […]
Social Media: Our Favorite Type of Post with Timothy Schultz, MSA, CAA – Tampa Preparatory School (FL)
Assistant Athletic Director Tim Schultz explains that the #1 type of social posts used to engage Tampa Prep’s followers are the Game Day, Meet Day, and Match Day posts. These posts touch on all the […]
Corporate Partnerships Must Be a Two-Way Street with Don Baker, CMAA – Cobb County School District (GA)
Don Baker discusses the importance of corporate sponsorship for an athletic department. Many corporate sponsors would prefer to sponsor an entire athletic department and deal with one athletic administrator rather than multiple booster clubs. However, […]