Felix Bobo explains the importance of embracing purpose. Establishing a culture and setting goals require a commitment to a purpose. The athletic staff, coaches, and players must all embrace failure, difficulties, and challenges to truly […]
Integrating Technology for Fans: Create an Athletic App with Colin Fegeley, CMAA – Green Level High School (NC)
Colin Fegeley discusses enhancing the game day experience for fans by integrating technology. He explains how Green Level High School launched an athletic app last year that provides a more collegiate and professional experience for […]
Developing and Implementing Effective Emergency Action Plans with Amy Harris, CMAA – Clayton County Public Schools (GA)
Amy Harris discusses the vital role of athletic directors and administrators in emergency preparedness. Amy will cover different types of medical emergencies and how to prepare for all emergency situations with example situations: Developing your […]
Building Core Values with Stephen Mackey – 2Words Character Development
Stephen Mackey is a keynote speaker, Wall Street Journal Best-Selling author, and character leadership & culture development coach. Better known as Coach Mackey, he has spent the last 20 years helping athletes and coaches connect […]
How Coaches and ADs Can Deal with Difficult Parents [NIAAA]
By: Joe Breinig, Jr., CMAA Provided by: NIAAA Every year, thousands of coaches and athletic directors all over the world dedicate their time to teaching other parents’ children their sport. Most parents appreciate this good-natured […]
Navigating NIL Legislation: Impacts and Implications with Don Baker, CMAA – Cobb County School District (GA)
Don Baker discusses navigating NIL legislation and its impacts and implications. There are three key factors in understanding NIL at the high school level: Understand your state Know your district Know your community Don explains […]
Developing Loyal Coaches: Strategies for Retention with Patrice Elder, CAA – Oak Hill School (TN)
Patrice Elder discusses developing loyal coaches and strategies for retention. It is important to understand that coaches’ retention and loyalty contribute to program stability and stronger relationships with players and parents. Patrice explains some steps […]
Can You Be Too Positive? with Jon Gordon – The Jon Gordon Companies
Jon Gordon responds to the question, “Can you be too positive?” He states that you can never be too positive because you need that positivity to elevate your state of mind. He cites a Duke […]
Mastering Mental Preparation for Athletes with Robert Schinke – Laurentian Univ.
Watch as Robert Schinke discusses how mental preparation is essential for athletes, involving systematic evaluations and competition plans. Coaches play a key role in managing anxiety and boosting confidence through positive feedback. Goal setting is […]
Building Trust the Right Way: Strategies for Coaches, Athletes, Parents, and Stakeholders [NIAAA]
By: Denny Ziegler, CAA – Strongsville High School (OH) In the realm of high school sports, trust serves as the foundation upon which successful and harmonious relationships are built between coaches, athletes, parents, and stakeholders. […]
Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)
Rob Seymour explains how to shift game day management to a hospitality lens. He presents six slides and covers in detail examples on how you can take care of game day management. Enhancing Game Day […]
Advice for New ADs: Dos & Don’ts with Michael Duffy, CMAA – Carroll County Public Schools (MD)
Michael Duffy gives advice to new Athletic Directors on the dos and don’ts of starting the school year. It is important for any AD to develop relationships and he advises being visible and taking the […]
Show Up and Don’t Miss the Game with Randy Fox – FoxPoint.Net
Watch as Randy Fox explains that leaders need to pursue excellence, not perfection, as perfection is not attainable or sustainable. He states that an individual can always be searching for the highest and best level […]
New NIAAA Tragedies Course Launch with Dan Talbot, CMAA – Polk County Public Schools (FL)
Dan Talbot, course chair and author of LTC 718, discusses “Leading the Athletic Department Through Tragic Events.” All Athletic Directors will eventually need to deal with tragic events. The course focuses on the immediate response […]
Developing Championship Sportsmanship Beyond The Game with Leslie Slovak – Richardson ISD (TX)
Leslie Slovak, THSADA President, discusses Developing Sportsmanship Beyond the Game. The UIL, Texas High School Coaches Association, and the AD Association have partnered together because of concerns about the negative behavior of fans, student-athletes, and […]
Tips for Helping Your Athletes Unwind Using Their Comfort Zone (Phones) with Kim Karr – Digital4Good
Kim Karr discusses tips that administrators and coaches can use to help athletes unwind using their comfort zone (phones). Communication and conversations about an athlete’s phone can impact their mood and stress level. These tips […]
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Developing Influential Leadership, and Dynamic Culture – [NIAAA]
By: Scott Battas, CMAA – Mascoutah High School (IL) Athletic programs at every level focus on details that will cultivate success on the field, court, or track and maximize the potential to reach goals and […]
7 Steps to Changing a Culture with Deon Birkes, CMAA – Lincoln Consolidated School District (AR)
Deon Birkes explains the 7-step process that has helped his program get to the next level. This process has helped raise the level of expectations, the standard of the athlete’s behavior, and instilled the attitude […]
4 Key Ingredients to a Successful Coach Development Program with Jennifer Doede, CMAA – Amos Alonzo Stagg High School (IL)
Jennifer Doede explains a recipe of 4 key ingredients for developing a successful coaching development program: Focus on transformational leadership instead of transactional leadership Leave your ego at the door, as it is not about […]
Leaders Must Be Great Communicators with Robert Grasso – La Jolla Country Day School (CA)
Robert Grasso explains his philosophy of leadership on how athletes must be great communicators. They must be able to communicate with teammates as well as the coaches. He stresses that team leaders should know the […]
Establishing a Coaches Academy [NIAAA]
By: Dr. Kechia Rowles, CMAA – Rockdale County Public Schools (GA) As an athletic director, whether at the school-level or in the district office, each school year presents its own challenges. In the same way […]
Are You Struggling, Stressing, or Striving? with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)
Craig Perry discusses mental health and shares a personal barometer for self-evaluation, centered around three key words: today, are you struggling, stressing, or striving? He emphasizes that on any given day you may experience all […]
You Have to Invest Time in Your Family with Albert Weeden, Jr., CMAA – Loachapoka High School (AL)
Albert Weeden discusses the importance of investing time in your family. Part of the culture for the AD and Coaches is they know that they must take care of home first. Albert cites examples of […]
Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)
As a District Athletic Director, Kelli Smith discusses how her team wanted to create a network for professional development for their Athletic Directors by expanding with colleagues in neighboring districts. A framework of professional development […]
The MVP Process for Leading Adults with John Woods, CMAA – Libertyville High School (IL)
John Woods explains that in his coaching career he was very comfortable leading his players. As a new Athletic Director, he realized he had no idea how to lead adults. As he grew and matured […]
S.M.I.L.E. – The NIAAA Leadership Board Theme with Tol Gropp, CMAA – Timberline High School (Boise, ID)
Tol Gropp discusses his theme for the year is S.M.I.L.E., which stand for Serve, Mentor, Inspire, Love, and Encourage. When problems and issues occur, he encourages you to apply a smile as it will have […]
Minimizing Your Athletes’ Anxiety with Robert Schinke – Laurentian Univ.
Watch as Robert Schinke discusses minimizing your athletes’ anxiety. Lack of confidence is the main cause of anxiety for athletes as an upcoming event nears. Focusing on previous negative performances instead of their positive performances […]
Counteracting the Officials Shortage [NIAAA]
By: Jon Winer, CMAA – Capital Region Education Council School District (CT) The shortage of officials is an issue of which we are all aware, and the trends are moving in the wrong direction. The […]
Handling Parent Expectations in a Positive Manner with Josh Mathews, CMAA – Pope High School (GA)
Josh Mathews discusses strategies for handling parent expectations in a positive manner. He uses a PowerPoint that is distributed to all the individual booster club/parent pre-season meetings. This PowerPoint explains the athletics programs’ expectations for […]
Title IX: Be an Advocate for All Voices with Sue Enquist – UCLA Hall of Famer
Sue Enquist explains that before Title IX, about 1 in 29 girls participated in sports and today, that number is 1 in 3. She credits athletic directors for not just being compliant on Title IX, […]