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Oct 10, 2025

NIAAA Author Insights: Avoiding Legal Pitfalls in Athletics with John E. Johnson – Former AD / Law Professor / Legal Consultant

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with John E. Johnson, retired high school athletic director and college law professor (Webster University for 38 years), […]

Hire People Not Paper/Fire Paper Not People with Chris Burtch - Frisco ISD (TX)

Hire People, Not Paper/Fire Paper, Not People with Chris Burtch – Frisco ISD (TX)

Chris Burtch explains the idea of “hiring people, not paper” and “firing paper, not people.” True success isn’t dependent on the past or what you’re doing now, it’s about focusing on the future. Who you […]

Oct 2, 2025
Tricks of the Trade: Supporting Your Coaches with Greg Jarvis, CMAA - North Carolina School of Science and Mathematics (NC)

Tricks of the Trade: Supporting Your Coaches with Greg Jarvis, CMAA – North Carolina School of Science and Mathematics (NC)

Greg Jarvis, CMAA, discusses how to support your coaches. Some ways include defending them when necessary, recognizing their accomplishments, and leading by example. Make sure to have their back, keep fair treatment among sports, and […]

Oct 2, 2025
Communication: Lessons Learned with Jeremy Schlitz, CAA - Madison Metro School District (WI)

Communication: Lessons Learned with Jeremy Schlitz, CAA – Madison Metro School District (WI)

Jeremy Schlitz discusses things that he has learned over time that has made him a better communicator and administrator. A productive conversation involves being able to hear an individual and not just sharing your message. […]

Oct 2, 2025
Leadership Lessons Are All Around Us

Leadership Lessons Are All Around Us [NIAAA]

By: Kris Knowles, CAA When it comes to leadership, particularly in the athletic world, no two people accomplish it in the same way. If I’ve learned anything in the last 14 years as an athletic […]

Oct 2, 2025
Sep 30, 2025

NIAAA Workshop Series: Officials Matter – How ADs Can Obtain, Support, and Retain with Dr. David Pillar and Dana Pappas

The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered to showcase specific, important topics for this school year, designed to help your athletic department excel. Join us for multiple episodes of the […]

Leading Coaches Through Connection and Commitment with Dr. Chivonne Kiser - Denton ISD (TX)

Leading Coaches Through Connection and Commitment with Dr. Chivonne Kiser – Denton ISD (TX)

Dr. Chivonne Kiser discusses leading coaches and how they are supported by the administration is just as important as how they support their athletes. Dr. Kiser explains a system, Leading in the Trenches with C. […]

Sep 22, 2025
Starting and Maintaining a Hall of Fame at Your School with John Tibbels & Tacy Duncan - Ramona HS (CA)/Arlington HS (CA)

Starting and Maintaining a Hall of Fame at Your School with John Tibbels & Tacy Duncan

John Tibbels (Ramona High School – CA) & Tacy Duncan (Arlington High School – CA) discuss the importance of starting and maintaining an athletic hall of fame and the benefits it provides to your alumni, […]

Sep 22, 2025
9 Dot Challenge with James Leath - Mental Performance Coach

9-Dot Challenge with James Leath – Mental Performance Coach

Watch as Mental Performance Coach James Leath presents a group of athletes with the 9-Dot Challenge. The challenge has 4 rules and the athletes have 5 minutes to work by themselves, then with a partner, […]

Sep 22, 2025
Building a Growth Mindset for Coaches Through Evaluation

Building a Growth Mindset for Coaches Through Evaluation [NIAAA]

By: Pete Shambo, CMAA Past Chair for NIAAA Certification Committee Co-Chair Mentor Committee NYSAAA   As an athletic director, I was always disappointed in the evaluation process for coaches and the tools we used to […]

Sep 22, 2025
CMAA Certification Process: Written, Oral or QPA
Sep 17, 2025

CMAA Certification Process: Written, Oral, or QPA with Cory Aadland, CMAA – Mitchell School District (SD)

Cory Aadland explains the CMAA certification process and options (written, oral, or QPA) and which option best fits your strengths. Cory highlights the CMAA requirements for certification and explains in detail the eight elements that […]

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA - Prescott High School (AZ)

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA – Prescott High School (AZ)

Missy Townsend explains how digital organization tools can assist in organizing an athletic department, streamlining an AD’s workflow, and helping your athletes and coaches with technology. Missy will cover in detail the following and offer […]

Sep 16, 2025
A Hidden Problem in Your School and How to Get Ahead of It with Karrah Ellis - Franklin Public Schools (MA)

A Hidden Problem in Your School and How to Get Ahead of It with Karrah Ellis, CMAA – Franklin Public Schools (MA)

Karrah Ellis explains that there may be a hidden problem in your school and how you can get ahead of it. She explains that teen gambling is a risk and is on the rise. Gambling […]

Sep 15, 2025
Providing Feedback to Your Coaches with John Woods, CMAA - Libertyville High School (IL)
Sep 4, 2025

Providing Feedback to Your Coaches with John Woods, CMAA – Libertyville High School (IL)

John Woods explains the importance of in-season walk-throughs and observations of his coaches during practice. He emphasizes communication and being intentional about spending time with your coaches by observing them and providing specific feedback. He […]

Work Life Integration with Todd Olson, CMAA - Fargo Public Schools (ND)

Work-Life Integration with Todd Olson, CMAA – Fargo Public Schools (ND)

Todd Olson discusses strategies to achieve work-life integration. He suggests adjusting your work hours, delegating tasks, saying no when necessary, and communicating effectively. Setting aside time for yourself, creating boundaries, using technology as an aid, […]

Sep 4, 2025
Effective Strategies to Navigate Difficult Conversations with Leslie Reeves, CMAA - West Brunswick High School (NC)

Effective Strategies to Navigate Difficult Conversations with Leslie Reeves, CMAA – West Brunswick High School (NC)

Leslie Reeves shares strategies for navigating tough conversations using the “P.E.A.C.E.” acronym. This approach is designed to help create clarity, respect, and resolution during challenging discussions. “P.E.A.C.E.” stands for: P – Plan ahead and come […]

Sep 4, 2025

Leveling the Playing Field: Correcting Hidden Inequalities in Girls’ Sports [NIAAA]

By: Allison Kelley, Ph.D. and Tim Green, Ed.D., CMAA   It has been over four decades since Title IX opened the door for girls to participate in high school and college athletics. Just six years […]

Sep 4, 2025
How to Maximize Talents of Your People with Dustin Smith, CMAA - Broken Arrow Public Schools (OK)
Aug 25, 2025

How to Maximize Talents of Your People with Dustin Smith, CMAA – Broken Arrow Public Schools (OK)

Dustin Smith discusses the importance of bringing the best out of your coaches and staff. You must bring ALL of their talent to the surface, not just a little. Tapping into their potential is your […]

Building a Shared Vision for Your Athletic Department with Todd Gulluscio, CMAA - Shelter Island Union Free School District (NY)

Building a Shared Vision for Your Athletic Department with Todd Gulluscio, CMAA – Shelter Island Union Free School District (NY)

Todd Gulluscio discusses bringing all the different personalities of student-athletes together by building a shared vision. Getting the coaches to focus on a common area is necessary so that no matter the team or program, […]

Aug 25, 2025
Establishing Social Media Boundaries with Jeremy Schlitz, CAA - Madison Metropolitan School District (WI)

Establishing Social Media Boundaries with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

Jeremy Schlitz discusses setting social media boundaries for Coaches to ensure a positive experience and limit negativity. It is important that coaches have communication across all channels, and to represent their school in a professional […]

Aug 25, 2025
Tips for Enhancing Your Preseason Coaches Meeting

Tips for Enhancing Your Preseason Coaches Meeting [NIAAA]

By: Jonathan Winer, CMAA - CREC Academy of Aerospace and Engineering High School (CT) The importance of the preseason coaches meeting can easily be lost or overlooked in the hectic nature of the start of a new […]

Aug 25, 2025
The Pros and Cons of the Paradox of Sport
Aug 21, 2025

The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

Craig Perry discusses the pros and cons of The Paradox of Sport. The pros are that administrators of high school sports are striving to create a culture that maximizes the joyous, exhilarating, and excellent experiences […]

Tips for Helping Your Athletes Unwind Using Their Comfort Zone (Phones) with Kim Karr - Digital4Good

Tips for Helping Your Athletes Unwind Using Their Comfort Zone (Phones) with Kim Karr – Digital4Good

Kim Karr discusses tips that administrators and coaches can use to help athletes unwind using their comfort zone (phones). Communication and conversations about an athlete’s phone can impact their mood and stress level. These tips […]

Aug 20, 2025
Advice for New ADs: Do's & Don'ts

Advice for New ADs: Dos & Don’ts with Michael Duffy, CMAA – Carroll County Public Schools (MD)

Michael Duffy gives advice to new Athletic Directors on the dos and don’ts of starting the school year. It is important for any AD to develop relationships and he advises being visible and taking the […]

Aug 19, 2025

NIAAA Author Insights: Mastering Event Management in Athletics with Gary Stevens, CMAA – (Retired) Thornton Academy (ME)

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Gary Stevens, CMAA. Gary spent almost 11 years as an Athletic Administrator at Bonny Eagle High School […]

Aug 19, 2025
Aug 18, 2025

NIAAA Workshop Series: When Seconds Count – EAPs in School Sports with Kristen L. Kucera, PhD and Dr. Neha Raukar

The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered up to showcase specific, important topics for this upcoming school year, designed to help your athletic department excel. Join us for multiple episodes […]

The MVP Process for Leading Adults with John Woods - Libertyville High School (IL)

The MVP Process for Leading Adults with John Woods, CMAA – Libertyville High School (IL)

John Woods explains that in his coaching career he was very comfortable leading his players. As a new Athletic Director, he realized he had no idea how to lead adults. As he grew and matured […]

Aug 6, 2025
S.M.I.L.E - The NIAAA Leadership Board Theme with Tol Gropp - Timberline High School (ID)

S.M.I.L.E. – The NIAAA Leadership Board Theme with Tol Gropp, CMAA – Timberline High School (Boise, ID)

Tol Gropp discusses his theme for the year is S.M.I.L.E., which stand for Serve, Mentor, Inspire, Love, and Encourage. When problems and issues occur, he encourages you to apply a smile as it will have […]

Aug 6, 2025
Minimizing Your Athlete’s Anxiety with Robert Schinke - Laurentian University

Minimizing Your Athletes’ Anxiety with Robert Schinke – Laurentian Univ.

Watch as Robert Schinke discusses minimizing your athletes’ anxiety. Lack of confidence is the main cause of anxiety for athletes as an upcoming event nears. Focusing on previous negative performances instead of their positive performances […]

Aug 6, 2025
Counteracting the Officials Shortage

Counteracting the Officials Shortage [NIAAA]

By: Jon Winer, CMAA – Capital Region Education Council School District (CT) The shortage of officials is an issue of which we are all aware, and the trends are moving in the wrong direction. The […]

Aug 6, 2025
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Featured Lecture Clips

  • The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

    The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

  • Are Your Coaches Prepared to Impact Today’s Athlete? with Ronnie Plyler, CMAA – Metrolina Christian Academy (NC)

    Are Your Coaches Prepared to Impact Today’s Athlete? with Ronnie Plyler, CMAA – Metrolina Christian Academy (NC)

  • Leadership is Authentic, Relentless, Selfless Service to a Cause with Colonel Craig Flowers – Sideline Leadership

    Leadership is Authentic, Relentless, Selfless Service to a Cause with Colonel Craig Flowers – Sideline Leadership

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

Secondary Sidebar

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