In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andy Frushour, Director of Brand Management – Michigan High School Athletic Association (MHSAA), to discuss: QR Code Creation and Usage […]
EP 58: How California Manages Name, Image, and Likeness with Brian Seymour – California Interscholastic Federation
In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we sat down with Brian Seymour, Associate Executive Director of the California Interscholastic Federation (CIF). The topics covered include: California NIL Legislation Explained […]
Digital Ticketing: Compare Your Pricing to the National Averages with Andre’ Walker, CMAA – Houston ISD (TX)
Andre’ Walker discusses digital ticket prices for this fall’s football and volleyball events. He feels that with football at $7 and volleyball at $5, these prices allow anyone who has an interest to attend the […]
How to Retain Game Officials with Roy Turner, CMAA – NCADA
Roy Turner discusses game officials and what athletic directors and game day administrators can do to help retain them. Opponents and game officials should be treated as guests, he believes, and his message to them […]
Speaking to Disgruntled Parents with Mike Elder – Avon HS (OH)
Mike Elder explains how athletic directors spend a lot of time behind closed doors speaking with disgruntled parents. Parents should be made aware of the things that the programs have done for the kids over […]
Coaching Up Our Coaches [NIAAA]
By: Chris Hartley – Lakeside School (Washington) Like many kids who grew up in an athletic family, I was drawn to the sports that my older brother played. I listened intently at the dinner table […]
EP 57: Maximizing Fans in the Stands: Marketing Game Day
In this AD Insider | Thursday 30 episode, presented by Hudl, we’ve compiled interviews from high school athletic administrators and a collegiate marketing director to unveil their systems, strategies, and checklists to maximize the fans […]
Digital Ticketing Talks EP 2: Training and Pricing for High School Sports
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andre’ Walker, District Athletic Director at Houston ISD (TX), to discuss: Staff Training Tips for Digital Ticket Takers Ticket Pricing […]
EP 56: HS Sports Streaming – Hot Topics Discussed by ADs and Executives
In this AD Insider | Thursday 30 episode, we’ve compiled interviews from Athletic Directors and Streaming Executives to capture the current state of the high school sports live streaming world and where it’s going. Full […]
How to Address Name, Image, and Likeness with Blake Lawrence, CEO – Opendorse
Watch as Blake Lawrence recommends that Athletic Directors should first contact their State’s Athletic Association to get a better understanding of Name, Image, and Likeness and how this can impact their athletes’ eligibility. He explains […]
Stop Chasing Perfection with Sylvia Barrera – Laredo ISD (TX)
Sylvia Barrera explains that when mentoring coaches and administrators, it is essential to be a good listener and to share your own knowledge and experience. Be honest and acknowledge that you are not the best […]
College Ties: Using Higher Education Partnerships to Enhance a High School Athletic Program [NIAAA]
By: Gary Stevens – Thornton Academy, Saco, Maine The work of a high school athletic director in the current economic and work climate is filled with challenges of all types and magnitudes. The most successful […]
EP 55: Untangling the Mess of Name, Image, and Likeness with Blake Lawrence, CEO – Opendorse
In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we sat down with Blake Lawrence, CEO of Opendorse, a platform 40,000+ athletes use to understand, build, protect, and monetize their brand. The […]
Showing Appreciation for Game Officials with Mark Uyl – MHSAA
Mark states that the best recruiters in officiating are other officials. Officials are always communicating with other officials and if you can make your school a place they want to come and feel appreciated then […]
Digital Ticketing Talks EP 1: Top Tips from 10 Years of Digital Ticketing
In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Leo Lopoz, Vice President of Athletics at De La Salle High School in Concord, California to discuss: What to Communicate […]
EP 54: Legislative Attacks, 4 New Norms, and Fickle Fans with Roy Turner, CMAA – NCADA
In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Roy Turner, Executive Director of the North Carolina Athletic Directors Association. In this episode, we […]
What to Measure When Developing & Evaluating Coaches with Dr. Wade Gilbert – Fresno State Univ.
Dr. Wade Gilbert explains that when you are evaluating your programs, what gets measured matters. Schools tend to measure only wins and losses, however that is just part of the story. Dr. Gilbert discusses and […]
How to Appropriately Handle Student Misconduct with Jim Walsh – Walsh Gallegos
Jim Walsh discusses how an AD should handle a disciplinary incident involving a student-athlete. He recommends confronting the student and pointing out that this is a violation of the teams’ rules. The student’s response may […]
A Common Mistake People in Authority Make with Dr. Lee Dorpfeld – Univ. of South Florida
Dr. Dorpfeld discusses a mistake that people in authority make when dealing with issues of behavior and choices of athletes. It is important to focus on the behaviors that need attention and not on attacking […]
I’m Sorry I Yelled at You on the Bus [NIAAA]
By: Mark Rerick – Grand Forks Public Schools (North Dakota) I made a lot of mistakes as a high school head coach. Now that I’ve been an athletic director for a while, I recognize that […]
EP 53: Taking Over a District Athletic Department with Jennifer Frazier – McKinney ISD (TX)
In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jennifer Frazier, the District Athletic Director for McKinney ISD (TX). In this episode, we covered the […]
EP 52: How to Build Efficiencies for Yourself, Your Meetings, and Your Programs with Tim Graham – Tumwater High School (WA)
In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Tim Graham, the Athletic Director for Tumwater High School (WA). In this episode, we covered the […]
The Servant Leader Summit with Stan Laing – Northside ISD (TX)
Stan Laing explains that 25 to 30 high school student-athletes from 12 high schools are invited each year to participate in the Servant Leader Summit. The invited athletes are influencers that have the qualities in […]
The #1 Predictor of Success with Jean Kinn Ashen – North Salinas HS (CA)
Kinn Ashen explains in her opinion the #1 predictor in life is personal involvement on the campus. She explains that students who are involved, graduate and teachers will stay and become vital members of the […]
The Role of Coaches in Addressing Diversity/Equity/Inclusion/Social Issues with Dr. Karissa Niehoff – NFHS
Watch as NFHS (National Federation of State High School Associations) Executive Director Dr. Karissa Niehoff discusses the role of high school coaches in addressing social issues such as diversity, equality, and inclusion. She cites an […]
Fourteen Legal Duties of Athletic Personnel – Duties #13 and #14 [NIAAA]
By: John Evers, CMAA | NIAAA DUTY TO PROVIDE PROPER TRANSPORTATION District transportation should be utilized as much as possible for travel to athletic events Coaches that transport athletes in personal vehicles assume liability risk. […]
EP 51: Snapchat Supreme Court Case, Lawsuit Protections, and Transgender Law with Jim Walsh – Walsh Gallegos
In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Jim Walsh, an Attorney and Shareholder at Walsh Gallegos Treviño Robinson & Kyle P.C. In […]
Leadership Is an Art Form with Dr. Kevin White – Duke Univ.
Dr. White explains the importance of divisional labor and discusses the differences between management which is a science and leadership which he describes as an art form. This clip comes from our AD Insider LIVE […]
Ensuring Sponsor Activation with Scott Garvis, Athletic Director in Residence – Bound
Scott Garvis explains the importance of communicating with your sponsors and making sure that you show them what is being offered. He sends copies of all print advertising and uses social media and live streaming […]
Changing of the Seasons – Smooth Transition Tips for AD’s [NIAAA]
By: Bill Fitzgerald | NSIAAA Executive Director Three times every year, coaches and student-athletes end a sport season and move on to another. Some do off-season work for the sport just completed by going to […]