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Practical Ways HS Athletic Directors Can Promote Participation in Athletics and Activities in Our Communities [NIAAA]

By: Kevin Bryant, CMAA and John Gray, CAA Participation in high school athletics is on the decline for the first time in 30 years. If we want to stem this tide, we must do several […]

Jan 20, 2022
Special Communication Tips for the Non-Teacher Coach

Special Communication Tips for the Non-Teacher Coach with Will Hostrawser – LaVille Senior HS (IN)

Will Hostrawser discusses some tips that he utilizes with his coaches and especially non-teacher coaches. Communication and following up with parents on any issue is key, as well as reaching out to the AD for […]

Jan 19, 2022
Monitoring Athlete-Led Punishments to Avoid Hazing with Dave Harms - Northridge HS (IN)

Monitoring Athlete-Led Punishments to Avoid Hazing with Dave Harms (Retired) – Northridge HS (IN)

Do your sports teams give extra duties to the freshman athletes? Watch as Dave Harms discusses a minor hazing incident involving an athlete-led punishment on his campus.

Jan 18, 2022
Overcoming the Fear of Title IX

Overcoming the Fear of Title IX with Peg Pennepacker – High School Title IX Consulting Services

Peg Pennepacker explains how Athletic Directors should learn and understand the law and be the expert in their school on Title IX compliance in athletics. She recommends seeking out resources including the NIAAA and the […]

Jan 6, 2022
Be a Culture Builder

Be a Culture Builder with Philip O’Neal – Mansfield ISD (TX)

Philip O’Neal explains that he wants his coaches to be culture builders, emphasizing the values, attitudes, and goals of their programs that are non-negotiable. The focus should be on academics, discipline, and respect. He thinks […]

Jan 6, 2022
Onboarding Musts

Onboarding Musts with Jim McClowry, CMAA – Appleton West HS (WI)

Jim McClowry explains his onboarding musts regarding bringing new coaches up to speed, being organized, and saving time. He is email-ready, which prevents him from constantly needing to draft new emails to coaches. He has […]

Jan 6, 2022

Hazing in Athletics [NIAAA]

Hazing in Athletics: A Culture that the Realm of Athletics and Coaching May Unknowingly Contribute To! By: Rick Farnham, Retired AD – University of Vermont Athletics have always professed that “sports build character,” but it […]

Jan 6, 2022
The Six Pillars of Core Values

The Six Pillars of Core Values with Stephen Mackey – 2Words Character Development

Stephen Mackey discusses the six pillars of core values that he talks about with student-athletes. Every situation or action comes back to the six pillars: servant leadership, work ethic, personal code, growth mindset, grit, and […]

Dec 16, 2021
Social Media: Focusing on Twitter

Social Media: Focusing on Twitter with Don Baker – Cobb County School District (GA)

Don Baker explains why Twitter is the social media choice for his district and considers it a happy medium amongst all the different social media platforms. Twitter works well for the parents and most kids […]

Dec 16, 2021
Leadership Is Not an Inherent Trait
Dec 15, 2021

Leadership Is Not an Inherent Trait with Joseph Hoedel – Character Development & Leadership

Watch as Joseph Hoedel discusses a common communication problem in athletics.

Taming Toxic Parents: Defining Toxic Behavior

Taming Toxic Parents: Defining Toxic Behavior with Meagan Frank

Watch as Meagan Frank defines toxic behavior and explains how it can break down the fabric of what you are trying to develop within your school and athletic programs if you do not set a […]

Dec 15, 2021
Crisis Resolution: Interpersonal Conflict

Crisis Resolution: Interpersonal Conflict with Andre’ Walker – Houston ISD

Often times parents are not aware of the whole story, just what their son or daughter has informed them. Watch as Andre’ Walker discusses some crisis resolution tips for interpersonal conflicts with parents.

Dec 14, 2021
How I Assist My Coaches to Make the Magic Happen

How I Assist My Coaches to Make the Magic Happen with Roy Turner – Hoggard HS (NC)

Roy Turner explains that as AD, he believes in leadership but wants his coaches to own their own problems. He tries to remove as many of the obstacles his coaches will face, including paperwork. As […]

Dec 3, 2021
See the Need, Meet the Need

See the Need, Meet the Need with Jeni Neatherlin – Granger ISD (TX)

Superintendent Jeni Neatherlin explains that the buzz phrase “see the need, meet the need” is at the heart of all human relationships and interactions. She speaks about the importance of respect shown amongst adults and […]

Dec 3, 2021

When Tragedy Strikes [NIAAA]

By: Scott Nordi, CAA – Tacoma, Washington No coach or athletic director is ever prepared to deal with the loss of a student athlete, whether from a sudden unexpected accident or illness, much less when […]

Dec 3, 2021
Transparency Gives You Time

Transparency Gives You Time with Dr. Joe Sanfelippo – Fall Creek School Dist. (WI)

Dr. Sanfelippo explains that when you are out in front of the public and you are transparent, it gives you time to build some social capital. With time, you can start to put the systems […]

Nov 22, 2021
Maximizing Parental Relationships

Maximizing Parental Relationships with Rich Barton, CMAA – NIAAA

Richard Barton explains how coaches can maximize their relationship with parents. It is important to hire and train coaches who are education-based leaders and are relationship builders. Parents will be involved, and your coaches must […]

Nov 22, 2021

Let’s Not Use Violent Messaging to Inspire Our Athletes [NIAAA]

By: Chris Hartley – Seattle, Washington I opened an email this morning from an organization that sends along coaching tips and strategies for getting athletes to perform at their best. The message was about getting […]

Nov 22, 2021
Nov 17, 2021

EP 69: The Best Thursday 30 Moments of 2021

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we’ve compiled some of the best answers from over 40 interviews we conducted in 2021. The answers we’ve featured do an incredible […]

EP 68: Stopping the Shortages Before They Stop School Sports

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Athletic Directors from all over the US to discuss the shortages of officials, coaches, bus drivers, and other […]

Nov 11, 2021
The Cost of Not Streamlining Communication

The Cost of Not Streamlining Communications with Jen Gros – sportsYou

Jen Gros recommends that athletic departments source a communication platform that allows coaches to work with players. It is important to have all the coaches using the same platform to prevent parents, kids, coaches, and […]

Nov 8, 2021
Build a Culture of Character

Build a Culture of Character with Stephen Mackey – 2Words Character Development

Stephen Mackey explains that great coaches use sports to develop young men and women to be successful in life. When you develop the person and not the player, you build champions and that can lead […]

Nov 8, 2021
Make Sportsmanship Fun

Make Sportsmanship Fun with Todd Clark – WIAA

Todd Clark explains that sometimes the word ‘sportsmanship’ is tiring, and he will discuss some initiatives to help make it fun. He recommends a student committee to help provide peer leadership, student theme nights, having […]

Nov 8, 2021

Security Planning for Large-Scale Events: A Ten-Step Process [NIAAA]

By: Gary Stevens, CMAA – Saco, Maine High school athletic administrators who enjoy the good fortune of a top-notch indoor or outdoor venue on their campuses understand that with that reward come a variety of […]

Nov 8, 2021
Nov 4, 2021

EP 67: An Insider Look at the 2021 National Athletic Directors Conference

In this AD Insider | Thursday 30 episode, presented by the NIAAA (National Interscholastic Athletic Administrators Association), we sat down with staff, board, and committee members of the National Interscholastic Athletic Administrators Association to preview […]

Digital Ticketing All Sports Pass with Josh Mathews – Pope High School (GA)

Josh Mathews discusses Pope’s digital sports pass that is available for students and the public. The pass is good for all regular season home sporting events. This system puts people in the stands for all […]

Nov 3, 2021

EP 66: Rethinking Education-Based Athletics with Kelly Fish, CMAA – Currey Ingram Academy (TN)

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Kelly Fish, CMAA, Athletic Director at Currey Ingram Academy in Tennessee. In this episode, we cover the following […]

Oct 27, 2021
Using Checklists to Assist in Event Management

Using Checklists to Assist in Event Management with Brian Knab – Ardrey Kell HS (NC)

AD Brian Knab discusses some of the event management checklists he uses to assist in providing a great game experience for his athletes and the community. He shows his football event checklist as an example, […]

Oct 25, 2021
Advising Young Administrators

Advising Young Administrators with Dr. Kevin White – Duke Univ. (Retired)

Dr. White recommends to always be candid and truthful when giving advice if you think it is in a person’s best interest. If a person believes you have their interest at heart it will be […]

Oct 25, 2021
4 Ways to Build Your Team's Confidence

4 Ways to Build Your Team’s Confidence with Jeff Janssen – Janssen Sports Leadership

Jeff Janssen discusses 4 ways to build confidence that applies to an athlete, a coach, or a team. #1 is knowing your strengths, physically and mentally as an individual or a team. #2 is reviewing […]

Oct 25, 2021
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Featured Lecture Clips

  • Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

    Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

  • Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

    Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

  • 4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

    4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

Secondary Sidebar

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