Justin Dixson discusses and explains 4 questions that leaders must ask themselves. #1 What mindset are you bringing? #2 What is your strategy for creating positive energy? #3 How strong are the connections you have […]
Key Characteristics of an Effective AD with Dr. LaTonya Goffney – Aldine Independent School District (TX)
Dr. LaTonya Goffney, the Superintendent at Aldine ISD in Texas, discusses what she feels are the key characteristics of an effective athletic administrator. Having a vision for your program is essential and it is important […]
Establishing Social Media Boundaries with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)
Jeremy Schlitz discusses setting social media boundaries for Coaches to ensure a positive experience and limit negativity. It is important that coaches have communication across all channels, and to represent their school in a professional […]
Use AI to Improve Your Athletic Office and Athletic Department with Michael Hart, CMAA – Weddington High School (NC)
Michael Hart discusses the usefulness of AI and its everyday implications in athletic offices and departments. He explores the use of different platforms such as ChatGPT, Microsoft Copilot, Scribe, and Canva. With numerous advancements in […]
Building Athletic Leadership Teams Using Triple Action Athletes with Clynton Elwood – Flour Bluff ISD (TX)
Clynton Elwood explains how to build leadership teams using triple action athletes. The triple action athlete is about service: cross sport unity, district and community service, and a mentorship program. He will also explain the […]
Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)
Arlisa Williams discusses the importance of developing a great culture as you coach your coaches. Culture keeps everyone on the same page and prevents different coaches in your system from doing their own thing. Effective […]
Leading Through Big Construction [NIAAA]
By: Josh Mathews, CMAA OAC Meeting. Laydown Area. Substantial Completion. CO. Topping Out Ceremony. Change Order. Punch list. PP&E. I would venture these are not topics that you learned in any teacher training coursework […]
Personal Growth Monday with Eliot Smith – Lick-Wilmerding High School (CA)
Eliot Smith explains that during the first three Mondays at the beginning of each season, the first 30 minutes of practice are dedicated to meeting with all the players and coaches. The players meet in […]
Culture Is More Than Just Winning with Chuck Richardson III, CAA – Norwood High School (OH)
Chuck Richardson III, CAA explains that culture is more than winning games. Culture at Norwood focuses on three key ingredients: Relationships – shapes how athletes relate, grow, and support each other. Identity – Unique traditions […]
Chief Educational Officer (Coach of Coaches) with Dr. David Hoch, CMAA
Dr. David Hoch likes the term Chief Educational Officer, but he considered himself the “Coach of Coaches.” His job was to help his coaches get better, and this had a direct impact on the student-athletes’ […]
Coaches and Officials Remain Top Priorities for ADs [NIAAA]
By: Dr. Eric Forsyth, CMAA Dr. Scott Smith, CMAA Dr. Mark Rerick, CMAA Being an athletic administrator means living at the intersection of change and continuity. As much as our world shifts—new tech, new […]
The Gift of Time with Todd Gulluscio, CMAA – Shelter Island Unified School District (NY)
Todd Gulluscio, CMAA explains how valuable your time is as an Athletic Administrator. He believes that time is a gift and that you have a choice in who you want to spend this gift with. […]
4 Key Ingredients to a Successful Coach Development Program with Jennifer Doede, CMAA – Amos Alonzo Stagg High School (IL)
Jennifer Doede explains a recipe of 4 key ingredients for developing a successful coaching development program: Focus on transformational leadership instead of transactional leadership Leave your ego at the door, as it is not about […]
Ethics in Interscholastic Athletic Administration with Marc Haught, CMAA – KIAAA
Marc Haught, CMAA, Executive Director of the Kansas Athletic Directors Association (KIAAA), discusses the ethical implementation of policies and programs within interscholastic programs. Marc explains that polls indicate moral values are in decline nationwide, and […]
4 Es of Impact and Influence with Reid McFadden, CMAA – Currey Ingram Academy (TN)
Reid McFadden explains how he uses the 4 Es of impact and influence to relate and connect to students and equip them for lives outside of the school. Reid discusses the 4 Es, starting with: […]
You Are Heroes in Every Sense of the Word with Sandy Zimmerman – Speaker / Author / Coach
Sandy Zimmerman discusses the impact that sports has played on her life. Through all the ups and downs, she has learned valuable life lessons like grit, hard work, resilience, and the confidence to chase some […]
Mental Toughness: A Skill That Can Be Developed with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.
Dr. Colleen Hacker explains that mental toughness is a skill, and it can be developed. It is about how an individual responds to adversity, difficult situations, setbacks, and failure. Mental toughness is not required when […]
Helping the “New to You” Coach CLIMB to the Top [NIAAA]
By: Kevin Broene, CMAA Grand Rapids Christian High School – Grand Rapids, Michigan As a practicing AD, I’ve come to realize that one of the most difficult and overlooked parts of this job is […]
3-Year Plan for More Impact in Less Time with Nate Larsen, CMAA – O’Neill Senior High School (NE)
Watch as Nate Larsen, CMAA demonstrates his 3-year plan that makes a greater impact on your school’s programs in less time. The 3-year plan consists of six parts: Mission Statement Program Description Student Profile Assets […]
Creating Culture Conviction with Cory Aadland, CMAA – Mitchell School District (SD)
Cory Aadland, CMAA, explains that to be an effective leader, you need values, principles, and a vision statement. He describes how they have taken those concepts and turned them into a conviction with the creation […]
Developing Female Athletes as Future Leaders with Rebecca Moe – University Preparatory Academy (WA)
Rebecca Moe discusses developing female athletes as future leaders. She explains that women who play competitive sports in their youth are more likely to be in leadership roles or management roles later in life. Competitive […]
Enhancing Education-Based Athletics Through Integrating a Sports Management and Media Program Into School Curriculum
By: Denny Ziegler, CMAA – Walsh Jesuit High School (Cuyahoga Falls, Ohio) Introduction Across the country, budgets continue to shrink, putting a lot of stress on school districts and athletic departments to get creative […]
NIAAA Workshop Series: Guiding Coaches Through Adversity with Don Newberry, CMAA (OH) and Lisa Gingras, CMAA (NH)
The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered to showcase specific, important topics for this school year, designed to help your athletic department excel. Join us for multiple episodes of the […]
What Does Good Delegation Look Like? with Dr. Dustin Smith, CMAA – Broken Arrow Public Schools (OK)
Dustin Smith explains that delegation is one of the most difficult things to do in the Athletic Director profession. An individual can’t carry the entire load, and delegating tasks allows an AD to focus on […]
Event Staff Google Sheet Sign-Up Form with Chris Muskopf – St. Louis University High School (MO)
Chris Muskopf explains that using a google sheet helps the athletic department organize and manage the event staff throughout the year. The google sheet is organized by date, time, opponent, and location for each event, […]
Email and Meeting Guidelines with Todd Olson, CMAA – Fargo Public Schools (ND)
Todd Olson explains that email and meetings can be very time-consuming and offers the following guidelines: Emails It is important to set a specific time for checking emails Decide what needs your attention now and […]
Personalizing Your Path of Service [NIAAA]
By: Deren Oshiro, CMAA – Hawaii Baptist Academy Identify Your Why You are sitting at your desk and it is your first day on the job. You have recently accepted a position as an […]
Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)
Principal Donna Hayward and Athletic Director Lynne Flint share how they’ve successfully implemented a program aimed at boosting student-athlete academic performance. The initiative begins by identifying athletes who fall below a 2.0 GPA or have […]
Can You Be Too Positive? with Jon Gordon – The Jon Gordon Companies
Jon Gordon responds to the question, “Can you be too positive?” He states that you can never be too positive because you need that positivity to elevate your state of mind. He cites a Duke […]
Event Management: Appreciate & Empower Your Workers with Rob Seymour, CMAA – Fishers High School (IN)
Rob Seymour explains that all events depend on workers, and you must empower them so they can control any situation they may face based on your guidelines. Pre-Event communications are important, focusing on gate assignments, […]