By: David Emeott The parents’ role is simple: encouraging their athlete and the team, being positive, and remaining present. The child needs their parents the most when things don’t go as planned. When athletes […]
Athletic Department Culture: Developing and Maintaining with Kevin Guzzo, CMAA – St. Joseph High School (MI)
Watch as Kevin Guzzo, CMAA, develops a culture within the athletic department. Every small act of kindness and every positive interaction with athletes is part of building a championship culture. Winning isn’t the only image […]
The Drama Stops Here with Jen Hardy – The Academy of MotivAction
Watch as Jen Hardy discusses the weight that today’s coaches carry. The mindset of a coach feeling pressure can shift quickly if they don’t practice awareness, presence, and recognize the opportunity to become who they […]
Beyond the Eyes of Sports with Victoria Jones, CMAA – Dayton Public School (OH)
Watch as Victoria Jones discusses “Beyond the Eyes of Sports,” an initiative that focuses on a holistic approach to student-athletes. The program hosts events with powerful speakers who inspire, empower, and encourage the youth of […]
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The Higher We Climb [NIAAA]
By: Roger Dixon, CAARetired Athletic Director at Socastee High School & Horry County Schools SCAAA Award / Hall of Fame Director Recently, I had the opportunity to attend an adult education series conducted by […]
Are You Ready for the Next Step in Leadership? with Jennifer Frazier – McKinney ISD (TX)
Jennifer Frazier discusses leadership and asks if you are ready for the next step. The following questions can help determine if you are ready for the next step. Do you consistently make great decisions? Do […]
Winning the Digital Media Game with Brian Phelps – Indian Hill High School (OH)
Brian Phelps explains that it is important to develop a social media philosophy. Determine what audience you are trying to reach and what platforms you will use. Involve your students and empower them to create […]
Culture Translates to Gameday with Scott Battas – Mascoutah High School (IL)
Scott Battas explains that if your culture is working it will translate into an elite gameday experience that is a high energy experience and that people will want to be part of. The goal is […]
The Transformative Power of Personal Vision Boards in Goal Setting [NIAAA]
By: John Woods – Libertyville High School (IL) Have you ever set a New Year’s resolution only to see that resolution slip away over the next few weeks, while you sink back into your […]
How to Maximize Talents of Your People with Dustin Smith, CMAA – Broken Arrow Public Schools (OK)
Dustin Smith discusses the importance of bringing the best out of your coaches and staff. You must bring ALL of their talent to the surface, not just a little. Tapping into their potential is your […]
Work-Life Integration with Todd Olson, CMAA – Fargo Public Schools (ND)
Todd Olson discusses strategies to achieve work-life integration. He suggests adjusting your work hours, delegating tasks, saying no when necessary, and communicating effectively. Setting aside time for yourself, creating boundaries, using technology as an aid, […]
Effective Strategies to Navigate Difficult Conversations with Leslie Reeves, CMAA – West Brunswick High School (NC)
Leslie Reeves shares strategies for navigating tough conversations using the “P.E.A.C.E.” acronym. This approach is designed to help create clarity, respect, and resolution during challenging discussions. “P.E.A.C.E.” stands for: P – Plan ahead and come […]
Compliance-Driven Evaluations with Dr. Kechia Rowles, CMAA – Rockdale County Public Schools (GA)
Dr. Kechia Rowles discusses incorporating compliance into your coaches’ evaluations. She explains in detail the importance of compliance, key areas to monitor, strategies for integration, and support tools. —————————————- The NIAAA champions the profession of […]
Parental Support: What Parents Should Be Doing or Saying with Will Christian – Lebanon High School (MO)
Will Christian explains what parents should be doing or saying to support their children in athletics. He stresses the importance of being positive and supportive and showing love and appreciation. Parents should avoid giving negative […]
Communication: Lessons Learned with Jeremy Schlitz, CAA – Madison Metro School District (WI)
Jeremy Schlitz discusses things that he has learned over time that has made him a better communicator and administrator. A productive conversation involves being able to hear an individual and not just sharing your message. […]
Tell Your Story [NIAAA]
By: Leslee Wright – Director of Communications at Bentonville Schools (AR) In my work, I talk a good deal about branding. Years of sound decisions, learning from missteps, and successful bounce backs are the raw material […]
Use AI to Improve Your Athletic Office and Athletic Department with Michael Hart, CMAA – Weddington High School (NC)
Michael Hart discusses the usefulness of AI and its everyday implications in athletic offices and departments. He explores the use of different platforms such as ChatGPT, Microsoft Copilot, Scribe, and Canva. With numerous advancements in […]
Building Athletic Leadership Teams Using Triple Action Athletes with Clynton Elwood – Flour Bluff ISD (TX)
Clynton Elwood explains how to build leadership teams using triple action athletes. The triple action athlete is about service: cross sport unity, district and community service, and a mentorship program. He will also explain the […]
Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)
Arlisa Williams discusses the importance of developing a great culture as you coach your coaches. Culture keeps everyone on the same page and prevents different coaches in your system from doing their own thing. Effective […]
Leading Through Big Construction [NIAAA]
By: Josh Mathews, CMAA OAC Meeting. Laydown Area. Substantial Completion. CO. Topping Out Ceremony. Change Order. Punch list. PP&E. I would venture these are not topics that you learned in any teacher training coursework […]
4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)
Justin Dixson discusses and explains 4 questions that leaders must ask themselves. #1 What mindset are you bringing? #2 What is your strategy for creating positive energy? #3 How strong are the connections you have […]
Key Characteristics of an Effective AD with Dr. LaTonya Goffney – Aldine Independent School District (TX)
Dr. LaTonya Goffney, the Superintendent at Aldine ISD in Texas, discusses what she feels are the key characteristics of an effective athletic administrator. Having a vision for your program is essential and it is important […]
Establishing Social Media Boundaries with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)
Jeremy Schlitz discusses setting social media boundaries for Coaches to ensure a positive experience and limit negativity. It is important that coaches have communication across all channels, and to represent their school in a professional […]
Personal Growth Monday with Eliot Smith – Lick-Wilmerding High School (CA)
Eliot Smith explains that during the first three Mondays at the beginning of each season, the first 30 minutes of practice are dedicated to meeting with all the players and coaches. The players meet in […]
Culture Is More Than Just Winning with Chuck Richardson III, CAA – Norwood High School (OH)
Chuck Richardson III, CAA explains that culture is more than winning games. Culture at Norwood focuses on three key ingredients: Relationships – shapes how athletes relate, grow, and support each other. Identity – Unique traditions […]
Chief Educational Officer (Coach of Coaches) with Dr. David Hoch, CMAA
Dr. David Hoch likes the term Chief Educational Officer, but he considered himself the “Coach of Coaches.” His job was to help his coaches get better, and this had a direct impact on the student-athletes’ […]
Coaches and Officials Remain Top Priorities for ADs [NIAAA]
By: Dr. Eric Forsyth, CMAA Dr. Scott Smith, CMAA Dr. Mark Rerick, CMAA Being an athletic administrator means living at the intersection of change and continuity. As much as our world shifts—new tech, new […]
The Gift of Time with Todd Gulluscio, CMAA – Shelter Island Unified School District (NY)
Todd Gulluscio, CMAA explains how valuable your time is as an Athletic Administrator. He believes that time is a gift and that you have a choice in who you want to spend this gift with. […]
4 Key Ingredients to a Successful Coach Development Program with Jennifer Doede, CMAA – Amos Alonzo Stagg High School (IL)
Jennifer Doede explains a recipe of 4 key ingredients for developing a successful coaching development program: Focus on transformational leadership instead of transactional leadership Leave your ego at the door, as it is not about […]
Ethics in Interscholastic Athletic Administration with Marc Haught, CMAA – KIAAA
Marc Haught, CMAA, Executive Director of the Kansas Athletic Directors Association (KIAAA), discusses the ethical implementation of policies and programs within interscholastic programs. Marc explains that polls indicate moral values are in decline nationwide, and […]