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Improving Academic Performance
Nov 20, 2025

Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

Principal Donna Hayward and Athletic Director Lynne Flint share how they’ve successfully implemented a program aimed at boosting student-athlete academic performance. The initiative begins by identifying athletes who fall below a 2.0 GPA or have […]

Can You Be Too Positive? with Jon Gordon - The Jon Gordon companies

Can You Be Too Positive? with Jon Gordon – The Jon Gordon Companies

Jon Gordon responds to the question, “Can you be too positive?” He states that you can never be too positive because you need that positivity to elevate your state of mind. He cites a Duke […]

Nov 19, 2025
Event Management: Appreciate & Empower Your Workers with Rob Seymour, CMAA – Fishers High School (IN)

Event Management: Appreciate & Empower Your Workers with Rob Seymour, CMAA – Fishers High School (IN)

Rob Seymour explains that all events depend on workers, and you must empower them so they can control any situation they may face based on your guidelines. Pre-Event communications are important, focusing on gate assignments, […]

Nov 18, 2025
Sports Psychology: Performance to Mental Health with Mike Mossbrucke and Eli Friedman - Mooresville HS (IN)
Nov 6, 2025

Sports Psychology: Performance to Mental Health with Mike Mossbrucker, CMAA and Eli Friedman, Hofstra University

Mike Mossbrucker, CMAA (Retired – Mooresville High School, IN) and Eli Friedman (Hofstra University) discuss the direct relationship between mental health and player performance. Sport and mental health go hand in hand; schools should provide […]

Quality Program Assessment for Total Program Evaluation with Sherry Keyser, CMAA - Mishawaka High School (IN)

Quality Program Assessment for Total Program Evaluation with Sherry Keyser, CMAA

Sherry Keyser, CMAA, discusses the NIAAA Quality Program Assessment (QPA). Assessing your own programs using this tool is valuable not only for identifying additional resources to support your sports programs but also for your own […]

Nov 6, 2025
Building Support for Student Athletes with Disabilities with Kendra Roberts - Princeton County Schools (OH)

Building Support for Student Athletes with Disabilities with Kendra Roberts – Princeton County Schools (OH)

Kendra Roberts discusses how to support students with disabilities who participate in extracurricular activities. Every student has the legal right to take part in after-school sports and any other activities they choose. Schools can take […]

Nov 6, 2025
Multi-Sport Athletes and College Recruiting

Multi-Sport Athletes and College Recruiting

By: Chuck Shore, Athletic Director, Retired, Gladstone High School (VA) During a recent discussion with friends and former colleagues of mine, the topic of multisport athletes and college recruiting came up. I was asked to […]

Nov 6, 2025
How Exceptional Leaders Build Trust with Justin Dixson, CMAA - Decatur Central High School (IN)
Oct 15, 2025

How Exceptional Leaders Build Trust with Justin Dixson, CMAA – Decatur Central High School (IN)

Justin Dixson explains how exceptional leaders build trust and the three disciplines involved in doing so. Ethical Trust — Repeated experiences of your integrity and motives with parents, coaches, and kids Personal Trust — Repeated […]

Instagram Data with Alex Johnson - Bayless High School (MO) and Ryan Johnson - Indian Rocks Christian School (FL)

Instagram Insights for Athletic Directors with Alex Johnson, CAA and Ryan Johnson, CAA

Athletic Directors Alex Johnson, CAA (Bayless High School – Missouri) and Ryan Johnson, CAA (Indian Rocks Christian School – FL) discuss data and analysis from their individual school’s athletic department Instagram accounts. When you start […]

Oct 14, 2025
ADs & Coaches Make a Difference

ADs & Coaches Make a Difference with Darryl Nance, CMAA – Greenville County Schools (SC)

Darryl Nance explains that he tries to sell the message and make people understand the importance of relationships and the impact that ADs & Coaches have on kids. He encourages ADs & Coaches not to […]

Oct 13, 2025
Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA - Pewaukee High School (WI)
Oct 12, 2025

Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA – Pewaukee High School (WI)

Jeff Behrens, CMAA, explains the technology behind broadcasting sports events for school livestreams. Similar to live TV, the broadcasts feature on-screen graphics, sponsors, and commercials. Jeff also shares his personal experience and details the results […]

New Athletic Administrators Resources with Lauren McDaniel, CAA (WA) and Michael Duffy, CMAA (MD)

New Athletic Administrators Resources with Lauren McDaniel, CAA (WA) and Michael Duffy, CMAA (MD)

Lauren McDaniel and Michael Duffy discuss new resources for athletic administrators. Lauren emphasizes the importance of using external resources instead of starting from scratch. There are enough resources available that, no matter the situation, you […]

Oct 12, 2025
So Now You're A Head Coach, Now What with Mark Soto - Judson HS (TX)

So Now You’re A Head Coach, Now What? with Mark Soto – Judson High School (TX)

Watch as Coach Mark Soto explains in detail the 3 core principles of being a coach, especially a head coach: Never promise what you can’t deliver Don’t make decisions in an emotional state Fairness and […]

Oct 12, 2025
Building an Athletic Facility in a Independent/Private School

Building an Athletic Facility in a Independent/Private School [NIAAA]

By: Jeremy Eubank, CMAA, – North Cross School (VA) Athletic facilities play a pivotal role in enhancing athletic performance, supporting physical fitness, and fostering community engagement. Whether you are planning to build a small gym, […]

Oct 12, 2025
Oct 10, 2025

NIAAA Author Insights: Avoiding Legal Pitfalls in Athletics with John E. Johnson – Former AD / Law Professor / Legal Consultant

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with John E. Johnson, retired high school athletic director and college law professor (Webster University for 38 years), […]

Hire People Not Paper/Fire Paper Not People with Chris Burtch - Frisco ISD (TX)

Hire People, Not Paper/Fire Paper, Not People with Chris Burtch – Frisco ISD (TX)

Chris Burtch explains the idea of “hiring people, not paper” and “firing paper, not people.” True success isn’t dependent on the past or what you’re doing now, it’s about focusing on the future. Who you […]

Oct 2, 2025
Tricks of the Trade: Supporting Your Coaches with Greg Jarvis, CMAA - North Carolina School of Science and Mathematics (NC)

Tricks of the Trade: Supporting Your Coaches with Greg Jarvis, CMAA – North Carolina School of Science and Mathematics (NC)

Greg Jarvis, CMAA, discusses how to support your coaches. Some ways include defending them when necessary, recognizing their accomplishments, and leading by example. Make sure to have their back, keep fair treatment among sports, and […]

Oct 2, 2025
Communication: Lessons Learned with Jeremy Schlitz, CAA - Madison Metro School District (WI)

Communication: Lessons Learned with Jeremy Schlitz, CAA – Madison Metro School District (WI)

Jeremy Schlitz discusses things that he has learned over time that has made him a better communicator and administrator. A productive conversation involves being able to hear an individual and not just sharing your message. […]

Oct 2, 2025
Leadership Lessons Are All Around Us

Leadership Lessons Are All Around Us [NIAAA]

By: Kris Knowles, CAA When it comes to leadership, particularly in the athletic world, no two people accomplish it in the same way. If I’ve learned anything in the last 14 years as an athletic […]

Oct 2, 2025
Sep 30, 2025

NIAAA Workshop Series: Officials Matter – How ADs Can Obtain, Support, and Retain with Dr. David Pillar and Dana Pappas

The National Interscholastic Athletic Administrators Association (NIAAA) and AD Insider have partnered to showcase specific, important topics for this school year, designed to help your athletic department excel. Join us for multiple episodes of the […]

Leading Coaches Through Connection and Commitment with Dr. Chivonne Kiser - Denton ISD (TX)

Leading Coaches Through Connection and Commitment with Dr. Chivonne Kiser – Denton ISD (TX)

Dr. Chivonne Kiser discusses leading coaches and how they are supported by the administration is just as important as how they support their athletes. Dr. Kiser explains a system, Leading in the Trenches with C. […]

Sep 22, 2025
Starting and Maintaining a Hall of Fame at Your School with John Tibbels & Tacy Duncan - Ramona HS (CA)/Arlington HS (CA)

Starting and Maintaining a Hall of Fame at Your School with John Tibbels & Tacy Duncan

John Tibbels (Ramona High School – CA) & Tacy Duncan (Arlington High School – CA) discuss the importance of starting and maintaining an athletic hall of fame and the benefits it provides to your alumni, […]

Sep 22, 2025
9 Dot Challenge with James Leath - Mental Performance Coach

9-Dot Challenge with James Leath – Mental Performance Coach

Watch as Mental Performance Coach James Leath presents a group of athletes with the 9-Dot Challenge. The challenge has 4 rules and the athletes have 5 minutes to work by themselves, then with a partner, […]

Sep 22, 2025
Building a Growth Mindset for Coaches Through Evaluation

Building a Growth Mindset for Coaches Through Evaluation [NIAAA]

By: Pete Shambo, CMAA Past Chair for NIAAA Certification Committee Co-Chair Mentor Committee NYSAAA   As an athletic director, I was always disappointed in the evaluation process for coaches and the tools we used to […]

Sep 22, 2025
CMAA Certification Process: Written, Oral or QPA
Sep 17, 2025

CMAA Certification Process: Written, Oral, or QPA with Cory Aadland, CMAA – Mitchell School District (SD)

Cory Aadland explains the CMAA certification process and options (written, oral, or QPA) and which option best fits your strengths. Cory highlights the CMAA requirements for certification and explains in detail the eight elements that […]

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA - Prescott High School (AZ)

Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA – Prescott High School (AZ)

Missy Townsend explains how digital organization tools can assist in organizing an athletic department, streamlining an AD’s workflow, and helping your athletes and coaches with technology. Missy will cover in detail the following and offer […]

Sep 16, 2025
A Hidden Problem in Your School and How to Get Ahead of It with Karrah Ellis - Franklin Public Schools (MA)

A Hidden Problem in Your School and How to Get Ahead of It with Karrah Ellis, CMAA – Franklin Public Schools (MA)

Karrah Ellis explains that there may be a hidden problem in your school and how you can get ahead of it. She explains that teen gambling is a risk and is on the rise. Gambling […]

Sep 15, 2025
Providing Feedback to Your Coaches with John Woods, CMAA - Libertyville High School (IL)
Sep 4, 2025

Providing Feedback to Your Coaches with John Woods, CMAA – Libertyville High School (IL)

John Woods explains the importance of in-season walk-throughs and observations of his coaches during practice. He emphasizes communication and being intentional about spending time with your coaches by observing them and providing specific feedback. He […]

Work Life Integration with Todd Olson, CMAA - Fargo Public Schools (ND)

Work-Life Integration with Todd Olson, CMAA – Fargo Public Schools (ND)

Todd Olson discusses strategies to achieve work-life integration. He suggests adjusting your work hours, delegating tasks, saying no when necessary, and communicating effectively. Setting aside time for yourself, creating boundaries, using technology as an aid, […]

Sep 4, 2025
Effective Strategies to Navigate Difficult Conversations with Leslie Reeves, CMAA - West Brunswick High School (NC)

Effective Strategies to Navigate Difficult Conversations with Leslie Reeves, CMAA – West Brunswick High School (NC)

Leslie Reeves shares strategies for navigating tough conversations using the “P.E.A.C.E.” acronym. This approach is designed to help create clarity, respect, and resolution during challenging discussions. “P.E.A.C.E.” stands for: P – Plan ahead and come […]

Sep 4, 2025
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Featured Lecture Clips

  • Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

    Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

  • Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

    Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes

  • Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

    Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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Categories

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