Dr. David Hoch likes the term Chief Educational Officer, but he considered himself the “Coach of Coaches.” His job was to help his coaches get better, and this had a direct impact on the student-athletes’ […]
Hiring Coaches: The Importance of Leadership & Communication Skills with Darryl Nance, CMAA – Greenville County Schools (SC)
Darryl Nance explains that when he is interviewing a candidate for an open position, he wants to understand their belief structure, philosophy, and leadership statement. Everyone falls into a certain leadership style, and a candidate […]
What Is the Mission of Your Athletic Program with Chris Fore – Eight Laces Consulting
Chris Fore explains that one of the hurdles in building a championship-caliber athletic program is defining the vision and mission of the program. It is key that the school board, superintendent, principal, AD, and coaches […]
Promoting Culture with Student Recognition and Coach Accountability [NIAAA]
By: Denny Ziegler, CAA - Strongsville High School (OH) Many athletic administrators talk about culture and the importance of culture, but very few know how to recognize culture as the appropriate way to sustain a highly suitable […]
Preparing for Media Interviews and Understanding Your Influence with Anne Marie Anderson
Three-time Emmy Award-winning sports broadcaster Anne Marie Anderson explains the steps you need to take when asked for a media interview. When the media calls, there is a real opportunity to get your message out […]
Developing Female Athletes as Future Leaders with Rebecca Moe – University Preparatory Academy (WA)
Rebecca Moe discusses developing female athletes as future leaders. She explains that women who play competitive sports in their youth are more likely to be in leadership roles or management roles later in life. Competitive […]
What Is Expected Has to Be Defined with Drew Tower – Hamilton Southeastern High School (IN)
AD Drew Tower asks what the goal of a team is. The response is usually around 99% of people saying “win”. He and his coaches believe that the true answer is to maximize ability and […]
Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)
Principal Donna Hayward and Athletic Director Lynne Flint share how they’ve successfully implemented a program aimed at boosting student-athlete academic performance. The initiative begins by identifying athletes who fall below a 2.0 GPA or have […]
Social Media: Our Favorite Type of Post with Timothy Schultz, MSA, CAA – Tampa Preparatory School (FL)
Assistant Athletic Director Tim Schultz explains that the #1 type of social posts used to engage Tampa Prep’s followers are the Game Day, Meet Day, and Match Day posts. These posts touch on all the […]
Decisions Made Today Determine Results Seen Tomorrow with Felix Bobo – Unlimited Univ.
Felix Bobo explains the importance of embracing purpose. Establishing a culture and setting goals require a commitment to a purpose. The athletic staff, coaches, and players must all embrace failure, difficulties, and challenges to truly […]
Recruiting and Retaining Female Coaches [NIAAA]
By: Trish Betthauser, CMAA – Director of Athletics, Adlai E Stevenson High School (IL) The challenge of finding quality coaches and then keeping them in the position for several years is a daunting task for […]
Digital Marketing Series Episode 4: How to Elevate Your Social Media Posts & Brand Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 4, presented by Gipper, we sit down with Timothy Schultz, MSA, CAA, Assistant Athletic Director and Director of Sports Information at Tampa Preparatory School in Tampa, […]
Google Sheets to Help Keep Coaches Under Budget with Laura Keahey – McKinney ISD (TX)
Laura Keahey demonstrates how Google Sheets can streamline transportation management for coaches, enhancing both time savings and efficiency. By tracking variables like driver type and bus type, the cost of travel is impacted. Her Athletic […]
Athletic Leadership: Developing Life Skills Through Sports with Michael Duffy – Carroll County Public Schools (MD)
Michael Duffy explains that there are specific books available that deal with business, military, and educational leadership. However, athletic leadership’s focus is to develop life skills through sports and with the growth of students. A […]
Advice On Getting That New Job with Dr. Dustin Smith, CMAA – Broken Arrow Public Schools (OK)
Dustin Smith gives advice on getting a new job. Do your job to the best of your ability and not for recognition but to serve athletes, and coaches and make the program better. If you […]
Three Important Forms of Early Athletic Administration Leadership [NIAAA]
By: Mark Rerick, CMAA – University of North Dakota Athletic administration roles come in all shapes and sizes: standalone jobs at the building level, standalone jobs at the district level, high school, middle school, K-12, […]
Digital Marketing Series Episode 3: Badin High School’s Ram Report Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 3, presented by Gipper, we sit down with Nick Browning, Assistant Athletic Director at Stephen T. Badin High School in Hamilton, OH, to discuss his success […]
Promoting Leadership Among Your Coaches with Kevin Simmerman, CMAA – Blue Valley West High School (KS)
Kevin Simmerman discusses promoting leadership among your coaches and explains the 6 Big Es: Exemplify (Model) by being an example for your coaches and a role model. Educate involves teaching your coaches what is expected […]
Are You Trustworthy? with Dr. Timothy Baghurst – Florida State Univ.
Watch as Dr. Timothy Baghurst explains that trust is the #1 factor in building culture. It all starts with you and if the players, assistant coaches, and staff don’t trust you, it does not matter […]
Building an Interview Process That You Can Trust with Luis Solorio – Harlingen CISD (TX)
Luis Solorio explains and gives examples of an interview process that you can trust. All applicants are passed on to HR to start the background checks. The pre-screen consists of the athletic department emailing the […]
Show Up and Don’t Miss the Game with Randy Fox – FoxPoint.Net
Watch as Randy Fox explains that leaders need to pursue excellence, not perfection, as perfection is not attainable or sustainable. He states that an individual can always be searching for the highest and best level […]
You Have to Invest Time in Your Family with Albert Weeden – Loachapoka High School (AL)
Albert Weeden discusses the importance of investing time in your family. Part of the culture for the AD and Coaches is they know that they must take care of home first. Albert cites examples of […]
Creating a Framework for Professional Development with Kelli Smith, CAA – Henry County Schools (GA)
As a District Athletic Director, Kelli Smith discusses how her team wanted to create a network for professional development for their Athletic Directors by expanding with colleagues in neighboring districts. A framework of professional development […]
The Importance of a Positive PA Announcer for High School Sports [NIAAA]
By: Rob Seymour, CMAA – Athletic Director, Fishers High School (IN) High school sports bring excitement, passion, and a sense of unity to students, parents, and the community. Amidst the cheers, whistles, and the roar […]
Digital Marketing Series Episode 2: Athletic Department of One – AD and Assistant Principal Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 2, presented by Gipper, we sit down with Ryan Stone, Sr., Athletic Director and Assistant Principal at Gray’s Creek High School in Hope Mills, NC, to […]
Setting Your Athletic Department’s Foundation with Martin DuSold – Fellowship of Christian Athletes
Martin DuSold, former Athletic Director at Beaumont High School (CA) and current Area Director for the FCA, discusses culture and setting the foundation for your athletic program. He covers in detail the following points: Mission/Vision […]
Shifting Game Day Management to a Hospitality Lens with Rob Seymour, CMAA – Fishers High School (IN)
Rob Seymour explains how to shift game day management to a hospitality lens. He presents six slides and covers in detail examples on how you can take care of game day management. #1 Enhancing Game […]
Small School Roster Management with Todd Gulluscio, CMAA – Shelter Island Union Free School District (NY)
Todd Gulluscio explains that as a smaller school, they don’t cut students on their athletic teams. Every student has an opportunity to experience a team environment and all that comes with it. The problem is […]
Handling Interactions in Education-Based Athletics: Strategies for a Positive Approach [NIAAA]
By: Josh Mathews, CMAA – Pope High School, (GA) and Jeremy Schlitz – Madison Memorial High School (WI) Education-based athletics offer an excellent opportunity for young students to learn valuable life skills such as leadership, […]
Digital Marketing Series Episode 1: Athletic Department Newsletter Presented By Gipper
In this AD Insider – Digital Marketing Series Episode 1, presented by Gipper, we sit down with Colin Fegeley, CMAA, Athletic Director at Green Level High School in Cary, NC, to discuss the benefits of […]