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What Are We Doing to Create a Championship Culture

What Are We Doing to Create a Championship Culture? with Robert Grasso – La Jolla Country Day School (CA)

Robert Grasso asks the question, “what can we do to create a championship culture?” Every team has a culture – are you working to develop the kind of culture you want? Robert states that if […]

Sep 26, 2022
The Reluctant Scribe

The Reluctant Scribe [NIAAA]

By: Gary Stevens, Athletic Administrator – Thornton Academy, Saco, Maine When I joined the NIAAA Publications Committee following the 2006 National Athletic Directors Conference, little did I realize what a wonderful professional journey that I […]

Sep 26, 2022
Sep 21, 2022

EP 100: Tools to Address Athlete Anxiety with Kim Karr – #ICANHELP

In this AD Insider | Thursday 30 episode, presented by Box Out Sports, we sat down with Kim Karr, Executive Director at #ICANHELP, and student intern, Maya Tarantino. In this episode, we cover the following […]

Crisis Management: Conflict Can Have Many Leaders

Crisis Management: Conflict Can Have Many Leaders with Andre’ Walker – Houston ISD

Andre’ Walker explains that sometimes conflicts have a way of expanding as individuals attempt to apply pressure on an AD from outside sources.

Sep 20, 2022
Legal Issues: Loyalty and Liability

Legal Issues: Loyalty and Liability with Jim Walsh

Jim Walsh discusses a legal issue that he describes as “loyalty and liability.” The example given is an excessive force lawsuit and the ramifications that ensued.

Sep 19, 2022

Turning Loud Parents Into Active Contributors with Dave Harms – (Retired) Northridge HS (IN)

Your parents can be the most active supporters of your program if you help them find a role. Listen to Dave Harms tell a story about one loud parent who became a huge contributor for […]

Sep 18, 2022

EP 99: An Athletic Director’s Guide to Sports Social Media with Barbara Barnes – Georgetown Univ.

In this AD Insider | Thursday 30 episode, presented by Box Out Sports, we sat down with Barbara Barnes, Associate Athletics Director for Communications at Georgetown Univ. In this episode, we cover the following topics: […]

Sep 14, 2022

Creating and Sustaining a Captain’s Leadership Council [NIAAA]

By: Anne Campbell, CMAA and Ryan Frost, CMAA While we had never met before, after our first phone conversation about Captain’s Council, we knew we were a good fit. We are both very passionate about […]

Sep 12, 2022
Sep 8, 2022

EP 98: Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations

In this AD Insider LIVE | Thursday 30 episode, presented by Box Out Sports, we sat down with Mark C. Perna, speaker, author of Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, and founder […]

EP 97: Coach Opinions: What Makes a Great Athletic Director?

In this AD Insider | Thursday 30 episode, presented by BoxOut Sports, we talked with 7 coaches from across the US to learn what they think an Athletic Director’s ROLE is, the most FRUSTRATING thing […]

Aug 31, 2022

EP 96: Building Systems to Balance Family, Staff, and Tasks with Rob Seymour – Fishers High School (IN)

In this AD Insider | Thursday 30 episode, presented by Box Out Sports, we sat down with Rob Seymour, Athletic Director at Fishers High School in Indiana. In this episode, we cover the following topics: […]

Aug 24, 2022
Adapting to the Needs of Your School

Adapting to the Needs of Your School with Dr. Akua P. Twumasi – KIPP Texas Public Schools (TX)

Dr. Akua P. Twumasi discusses adapting to the needs of the school, how she wants to bridge the gap between academics and athletics using a common language, and to build a school culture around that. […]

Aug 23, 2022
Be Able to Lead Yourself Before You Try to Lead Others

Be Able to Lead Yourself Before You Try to Lead Others with Jeff Janssen – Janssen Sports Leadership Center

Jeff Janssen explains that many kids have expectations and if they don’t get what they want, they will start to check out. He points out that if you are going to lead others, you must […]

Aug 23, 2022

Title IX 50 Years Later [NIAAA]

By: Emily Barkley, CMAA – Oklahoma I was entering my freshman year of college at the height of Title IX in Oklahoma, specifically Northeast Oklahoma. According to the Tulsa World, “beginning in 1996, attorneys Ray […]

Aug 23, 2022
Aug 18, 2022

EP 95: AD Insider Tutorial: How I Use Calendly to Speed Up Season Scheduling with Ken Kelly – Cookson Hills Christian School (OK)

In this AD Insider | Thursday 30 episode, presented by Box Out Sports, we sat down with Ken Kelly, Athletic Director and Music Teacher at Cookson Hills Christian School in Oklahoma. In this episode, we […]

Who Sets the Tone for Your Program

Who Sets the Tone for Your Program with Jeff Janssen – Janssen Sports Leadership Center

Watch as Jeff Janssen asks the question ‘who is the core group that sets the tone for your culture?’ He discusses leaders and ringleaders and what tone these groups set.

Aug 17, 2022
Concussions: Return to the Classroom with Dr. Damond Bluei

Concussions: Return to the Classroom with Dr. Damond Blueitt – Texas Orthopaedic Associates

Watch as Dr. Damond Blueitt explains that there are laws dealing with athletes returning from concussions, but that the return to the classroom is not as explicit. Dr. Blueitt discusses strategies for helping concussed athletes […]

Aug 16, 2022
Run - Hide - Fight

Run – Hide – Fight with Jay Hammes – Safe Sport Zone

Watch as Jay Hammes discusses ‘Run – Hide – Fight’ if there is an incident involving the use of firearms at your school.

Aug 15, 2022
Aug 11, 2022

EP 94: Why Is Leadership So Difficult Today? with Todd Gongwer – Kardia Transformation Group

In this AD Insider LIVE | Thursday 30 episode, presented by Box Out Sports, we sat down with Todd Gongwer, Author of LEAD…for God’s Sake! and Founder of Kardia Transformation Group. In this episode, we […]

Using Google Sheets for Tracking Eligibility

Using Google Sheets for Tracking Eligibility with Garrett Schmidt – Doland School District 56-2 (SD)

Garrett Schmidt explains that he uses Google Sheets for tracking his athletes’ eligibility, which allows him and his staff to manage the entire activities department’s eligibility. This includes making sure the athletes are registered, have […]

Aug 9, 2022
Reflection Time

Reflection Time with Andre’ Walker – Houston ISD

Andre’ Walker discusses what topics or issues he would write down when in a reflection period. The big issue would be to expect the unexpected with subtopics of safety and communication. He would include examples […]

Aug 9, 2022

Accountability and Empathy with Dr. Greg Dale – Duke Univ.

Watch as Dr. Dale discusses accountability and empathy. Your program should have high standards, and everyone should be held accountable to those standards. He describes empathy as the ability to put yourself in someone else’s […]

Aug 9, 2022

Professional Development, Certification, and Legislative Support (Part 1) [NIAAA]

By: Rich Barton, CMAA and Marc Hunter, CMAA – Utah Over the past two years of pandemic-era education and education-based athletics, we have learned much about our student-athletes, coaches, and the programs we offer at […]

Aug 9, 2022
Aug 3, 2022

EP 93: Creating Success Metrics That Maximize Community Impact with Colin Fegeley – Green Level HS (NC)

In this AD Insider LIVE | Thursday 30 episode, presented by Box Out Sports, we sat down with Colin Fegeley, Athletic Director at Green Level High School in North Carolina. In this episode, we covered […]

Coaches Meetings: Handbook Review with Cheryl Fillmore – West Oso ISD (TX)

Cheryl Fillmore explains that she has learned to not try to “do it all” and to give the authority and responsibility back to the coaches. She is going to implement a plan that when meeting […]

Jul 25, 2022

Culture Is Not a Sign or a Saying with Seth Greenberg – ESPN

Seth Greenberg explains that building your culture takes time. Culture is not a sign or saying but how you live every day and how you carry yourself. It involves being consistent and setting expectations and […]

Jul 25, 2022

Own Your Story [NIAAA]

By: Jason Parker, J.D., CMAA – Muskogee Public Schools (OK) “Know thyself and to thine own self be true.” – Shakespeare To be our best as leaders it is important that we know ourselves. Knowing […]

Jul 25, 2022
Critical Lessons Every AD Should Know
Jul 20, 2022

Critical Lessons Every AD Should Know with Tony Dillingham – Bentonville West High School (AR)

Tony Dillingham discusses the importance of developing a network of colleagues that you can learn from and use as a sounding board so that it is not necessary to reinvent the wheel. Issues such as […]

Advantages of Social Networking with Jeffrey Sitz, CMAA – Wisconsin Athletic Directors Association

Are you for or against social media education in school? Watch as Jeffrey Sitz discusses some advantages of social networking and explains the benefits of using others’ mistakes as learning opportunities for your students.

Jul 19, 2022

Love, Affection, and Direction with Matt Kates – La Grange HS (TX)

Today’s kids need love, affection, and direction. Incorporating hugs is important as well as showing them tough love. As for direction, everyone needs it, not just the students. Hold them accountable with high standards and […]

Jul 18, 2022
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Featured Lecture Clips

  • Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

    Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

  • Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

    Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

  • Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

    Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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