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May 3, 2023

EP 115: The Best of AD Insider On-Campus Series: Unique Ideas for High School Sports

In this AD Insider | Thursday 30 episode, we’ve compiled some of the best moments and ideas from the AD Insider On-Campus Series, presented by HomeTown Ticketing, our docuseries highlighting three different athletic departments from […]

Apr 26, 2023

On-Campus Series Episode 3: Rockwall High School (TX)

In this On-Campus Series episode, we take you to Rockwall High School (Rockwall, TX) to learn how their Athletic Administrators are striving to unite a community with rivalry food drives, youth-to-high school vertical alignment, lean […]

In Memory of Karan Wade Hutton

Owner, Leader, and Friend Karan Wade Hutton passed away at the age of 67. Continuing the tradition of a family-owned business, in 1999, Karan Wade Hutton acquired ownership of Clell Wade Coaches Directory, Inc. As […]

Apr 25, 2023
Working with & Hosting Officials

Working with & Hosting Officials with Rob Seymour, CMAA – Fishers High School (IN)

Rob Seymour explains how he focuses on attaining and retaining game officials. The goal is to create a different atmosphere and experience for game officials. Rob states that early communications are key in sharing relevant […]

Apr 25, 2023

Acceptance and Celebration [NIAAA]

By: Jeremy Thode, CMAA – Center Moriches School District (NY) Several years ago, I made a proposal to the Executive Director of Section XI in New York to begin offering a coaching certification course called […]

Apr 25, 2023
Apr 19, 2023

EP 114: End-of-School-Year Checklists for Athletic Directors with Don Baker, CMAA, CIC – Cobb County Public Schools (GA)

In this AD Insider | Thursday 30, presented by Concordia University Irvine, we sat down with Don Baker, CMAA, CIC, Director of Athletics for Cobb County Public Schools in Georgia, to discuss his department’s checklists for […]

3 Buckets of People

3 Buckets of People with Mike Elder – Avon High School (OH)

Believers, Tweeners, and Cave Dwellers. Mike Elder discusses Gallup’s State of the Global Workplace report that breaks down the type of employees in any given situation. Believers are your go getters and outstanding employees. Tweeners […]

Apr 18, 2023
Accept It or Correct It with Alan Stein Jr.

Accept It or Correct It with Alan Stein, Jr.

Alan Stein, Jr. explains that every single behavior that goes on in your program, on or off the field, is either something you accept or correct. He also explains how eliminating some behaviors, such as […]

Apr 18, 2023
Leadership: Own Your Program

Leadership: Own Your Program with Philip O’Neal – Mansfield ISD (TX)

Watch as Executive Director of Athletics Philip O’Neal explains the first thing a head coach needs to do. They need to own the program. What goes on in the program is their responsibility. The AD […]

Apr 17, 2023
Dealing with Highly-Engaged Parents

Dealing with Highly-Engaged Parents – Eric Persyn – Keller ISD (TX)

Watch as Eric Persyn explains that any meeting with parents dealing with any issues they have with a coach must include the AD, parent, coach and the student athlete. The goal is to be open […]

Apr 10, 2023
New Ideas for Recognition Programs in School Athletics

New Ideas for Recognition Programs in School Athletics [NIAAA]

By: John Patton, CMAA When people look at your school athletic program what do they see? As an athletic director, a wide range of individuals and groups in/associated with your school look to you for […]

Apr 10, 2023
Apr 5, 2023

EP 113: AD Insider Tutorial: How to Make Google Forms Work for You! with Scott Clamme – Blackford Junior-Senior High School (IN)

In this AD Insider | Thursday 30, presented by Honest Game, we sat down with Scott Clamme, Athletic Director of Blackford Junior-Senior High School in Indiana, to discuss Google Forms and how they can help you […]

Mar 22, 2023

EP 112: How to Overcome Stressful Situations and Build Mental Toughness with Dr. Colleen Hacker

In this AD Insider | Thursday 30 episode, presented by Honest Game, we sat down with Dr. Colleen Hacker to discuss two topics from her new book, Achieving Excellence: Peak Performance in Sport and Life. […]

Involving the Principal and Head Coaches in Program Evaluation

Involving the Principal and Head Coaches in Program Evaluation with a THSADA Panel

Jason Dean (Georgetown ISD) explains that evaluations are a year-long communication process with the principal or athletic coordinator on all aspects of a particular program. He will help educate a principal if they do not […]

Mar 20, 2023
Athletic Handbook Hack

Athletic Handbook Hack with Albert Weeden, Jr., CMAA – Loachapoka High School (AL)

Albert Weeden, Jr. discusses his simple, but efficient way to present the athletic handbook to his coaches. The handbook is sent out digitally with a link to Google Drive and the coaches will read the […]

Mar 20, 2023
Creating Aspiring AD Cohorts

Creating Aspiring AD Cohorts [NIAAA]

By: Dena Scott, CAA – Director of Athletics, Fort Bend ISD As athletic administrators look to hire candidates who can hit the ground running in their departments as soon as they are hired, often there […]

Mar 20, 2023
Mar 16, 2023

On-Campus Series Episode 2: Elder High School (OH)

In this On-Campus Series episode, we take you to Elder High School in Cincinnati, Ohio to learn how their Athletic Administrators are balancing tradition and innovation while striving to attract students with historic rivalry games, […]

An Exercise for ADs and Coaches to Use at Parent Meetings

An Exercise for ADs and Coaches to Use at Parent Meetings with Rich Barton, CMAA – NIAAA

Rich Barton, CMAA, discusses an exercise for ADs and Coaches to utilize in parent meetings. Asking parents about their expectations and goals for their child can open a positive dialogue. Establish what type of sports […]

Mar 15, 2023

Why Inclusivity Is Important in Sports with Roney Eford – Choate Rosemary Hall (CT)

Roney Eford explains why inclusivity is important in sports and highlights some key points. The overall goal is for all athletes in your program to feel accepted and valued and they, in turn, will respect […]

Mar 14, 2023

Helping Young Coaches Find Value in Their Job with Clint Rutledge – Rutledge Development

Clint Rutledge explains how most schools are making progress in developing leadership programs for their athletes. A current problem is in the retention of young assistant coaches who leave coaching due to salary and workload. […]

Mar 13, 2023
Mar 8, 2023

EP 111: Season Transitions, Mistakes I’ve Made, and Hacks That Have Helped with Trish Witkin, CMAA – Glastonbury High School (CT)

In this AD Insider | Thursday 30 episode, presented by Honest Game, we sat down (in her office!) to interview former NIAAA President and current Athletic Director at Glastonbury High School in Glastonbury, Connecticut, Trish […]

Using Google Sheets as a One-Stop Shop

Using Google Sheets as a One-Stop Shop with Scott Drabczyk – Horizon High School (FL)

Scott Drabczyk explains how they created a process focused on communication with all stakeholders involved with game day operation or scheduling. The goal is to reach as many people as efficiently as possible using Google […]

Mar 2, 2023
Partnering with Parents

Partnering with Parents with Dr. Dustin Smith – Broken Arrow Public Schools (OK)

Dr. Dustin Smith explains how Greenwood Public Schools partners with parents. The focus is always on clear and honest communication. Dustin explains how he attends a parent/coach meeting at the beginning of each summer, winter, […]

Mar 2, 2023

Better Coaching Techniques for Better Coaches [NIAAA]

By: Mark Rerick, CMAA The best coaches understand that their athletic venue is an extension of the classroom. For that reason, techniques that work in the classroom are also effective on the court, field, track, […]

Mar 2, 2023
Feb 22, 2023

EP 110: Planning, Practicing, and Performing Emergency Action with Dr. Chad Asplund – USCAH

In this AD Insider | Thursday 30 episode, presented by Hudl, we sat down with Dr. Chad Asplund, Executive Director of the U.S. Council for Athletes’ Health to discuss how the USCAH can be a […]

How ADs are Embracing Streaming Across the Country

How ADs are Embracing Streaming Across the Country – Athletic Director Compilation

In this compilation, several ADs share their thoughts and experiences on streaming. Their opinions are mostly positive, but they also express some concerns. On the positive side, fan interest is high, and streaming helps to […]

Feb 20, 2023
Suggested Mental Health Staff Training

Suggested Mental Health Staff Training with Michael Gulino – 3 Dimensional Leadership Consultants, LLC

Michael Gulino discusses mental health staff training that is essential for your program. He recommends, especially for non-teacher coaches, to instruct them on Health Insurance Portability and Accountability Act (HIPAA) and the Family Educational Rights […]

Feb 20, 2023

Collaboration Between Athletic Administrators and Athletic Trainers: Fostering an Inclusive Environment [NIAAA]

By: Dr. Kechia Rowles, CMAA Not the Only Pegasus Although dual roles in athletic administration are not uncommon, I unassumingly thought that my dual role position was “mythical.” You see, I perceived my journey into […]

Feb 20, 2023
Officials, Ejections, and Fans
Feb 15, 2023

Officials, Ejections, and Fans with Jill Stobber – Waterford Union High School (WI)

Jill Stobber discusses player ejections at her school and how, as administrators, they need to continue to educate athletes, coaches, and parents when things happen. Working with the fan base is important as officials, coaches, […]

The Benefits of Having a Task Guide

The Benefits of Having a Task Guide with Bryan Koury – Lorain City Schools (OH)

Bryan Koury explains how 90% of the people an AD interacts with on a daily basis have no clue what the job entails. Athletic Director responsibilities consist of far more than scheduling buses, games and […]

Feb 14, 2023
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Featured Lecture Clips

  • Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

    Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

  • Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA – Pewaukee High School (WI)

    Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA – Pewaukee High School (WI)

  • The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

    The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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