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Language of the Leader with Jeremy Boone – Athlete By Design

October 3, 2022 • By ADInsider

Axiology is the science of human value and decision making and this assisted in a study of how athletes, coaches, and athletic directors make decisions. Based on this study, Jeremy suggests that the word 'amazing' has the most value to a teenage brain and should be part of coaches' and ADs' communication.

This clip comes from a full-length session of our AD Insider LIVE Thursday 30 Show. View the full session here.

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