Watch as Coach Keith Gavin discusses culture and how everything is contagious, both good and bad. If your team leaders are hard workers and goal-oriented, then the others will follow. The same is true if the team leaders do not have good qualities. Culture starts from the top down and involves having the right people involved in the program starting with the head coach and the assistant coaches. The assistants should be knowledgeable of technique and have similar core values as the head coach. The key is that all the coaches have consistent messaging.