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The Need for a Full-Time Athletic/Activities Director Position: A MUST in the Majority of Districts [NIAAA]

By: Bill Fitzgerald, CMAA – Fremont, Nebraska Over many years, sports and activity offerings have expanded in size and stature in the educational setting. The current position of athletic/activities director, whose job is to manage […]

Jul 7, 2022
Jun 29, 2022

EP 92: 12 Takeaways from the 51st Texas HS Athletic Directors State Conference

In this AD Insider | Thursday 30 episode, we take you to Round Rock, TX for the 51st Annual Texas High School Athletic Directors Association (THSADA) State Conference to share our 12 takeaways from conference […]

Great Teams Don't Happen by Accident

Great Teams Don’t Happen by Accident with Robert Grasso – La Jolla Country Day School (CA)

Robert Grasso discusses La Jolla Country Day’s leadership programs for athletics and how developing a culture is the key for a successful team. He explains great teams don’t happen by accident and although talent is […]

Jun 27, 2022
Where is the Title IX Finish Line

Where Is the Title IX Finish Line with Peg Pennepacker – High School Title IX Consulting Services

Watch as Peg Pennepacker discusses the 50th Anniversary of Title IX and where she sees the end goal or “mythical finish line”. There has been a lot of positive movement in the last 10 years, […]

Jun 27, 2022
Technology's Impact on Mental Health

Technology’s Impact on Mental Health with Dr. Josie Nicholson – Univ. of Mississippi

Dr. Josie Nicholson of Ole Miss Athletics discusses today’s technology and how it can have a negative effect on an individual athlete’s mental health. She explains that the world of sport is a world of […]

Jun 27, 2022

How to Be an Ally [NIAAA]

By: Mike McGurk, CMAA – Lee’s Summit North High School Recently, the NIAAA created a new ad hoc committee: Diversity, Equity, and Inclusion. One of the main goals of the committee is to support underrepresented […]

Jun 27, 2022
Jun 22, 2022

EP 91: Strategies to Increase the Number of Female Coaches in High School Sports with Vanessa Fuchs – WeCOACH

In this AD Insider | Thursday 30 episode, presented by WeCOACH, we sat down with Vanessa Fuchs, CEO of WeCOACH. In this episode, we cover the following topics: The Current Landscape of Females in the Profession […]

Conflict Resolution Tips

Conflict Resolution Tips with Andre’ Walker – Houston ISD

Andre’ Walker recommends tips to assist when dealing with crisis and conflict.

Jun 22, 2022
Advice for New Athletic Directors: Boss vs. Leader

Advice for New Athletic Directors: Boss vs. Leader with Adam and Kathy Bates

Does your presence inspire fear or generate enthusiasm? Watch as Adam and Kathy Bates discuss the differences between a boss and a leader and share some tips for new athletic directors.

Jun 21, 2022
Choosing Your Next Job

Choosing Your Next Job with Dr. Kevin White – Duke Univ. (Retired)

Dr. White explains that by building a solid network, opportunities for advancement will present themselves. He suggests if this happens it is key to remain in the moment and do the very best job where […]

Jun 21, 2022
Hazing: What Is Your School's Policy

Hazing: What Is Your School’s Policy with Lee Green, J.D. – Baker Univ.

Watch as Dr. Green discusses reports that detail what schools should be doing about hazing in regards to educating student athletes, coaches, and parents.

Jun 20, 2022

EP 90: AD Summer Checklists – What I Do in June and July

In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with seasoned athletic directors to discuss the summer checklists they use to prepare for the next school year. In this […]

Jun 13, 2022

EP 89: The Simplicity of Sustaining Success in Athletics with Paige Hershey – Spring Branch ISD (TX)

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Paige Hershey, Executive Director of Athletics at Spring Branch ISD in Texas. In this episode, we covered the […]

Jun 9, 2022
The Needs of Today's Students
Jun 9, 2022

The Needs of Today’s Students with Stephen Mackey – 2Words Character Development

Stephen Mackey explains that he meets with twenty-four students every ten weeks from across Texas via Zoom. The #1 issue facing kids today is mental health. Performance anxiety is constant as they are always working […]

What Makes a Great Athletic Director

What Makes a Great Athletic Director with Jeni Neatherlin – Granger ISD

Superintendent Jeni Neatherlin explains what she thinks makes a great Athletic Director. If the AD is also the head football coach, they are a great AD by having a successful win-loss record and are good […]

Jun 9, 2022

Clarity of Purpose [NIAAA]

By: Dave Miceli, CMAA – Burr and Burton Academy, Manchester Center, Vermont Knowing who you are makes it easy to know what to do when you are faced with a new situation. You simply do […]

Jun 9, 2022

EP 88: The Science Behind High-Performing Cultures with Dr. Alex Auerbach – Toronto Raptors

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Dr. Alex Auerbach, Director of Wellness and Development for the Toronto Raptors. In this episode, we covered the […]

May 26, 2022
Guiding Fan Behavior

Guiding Fan Behavior [NIAAA]

By: Ernest Robertson Jr., CMAA – Palmer Trinity School – Miami, Florida As the pandemic has heightened tensions around school sports, this is an appropriate time to revisit strategies focused on guiding fan behavior. Controlling […]

May 24, 2022
May 18, 2022

EP 87: AD Insider Tutorial: Google Sheets Scheduling and Eligibility Management with Garrett Schmidt – Benson Public Schools #777 (MN)

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Garrett Schmidt, Activities Director at Benson Public Schools #777 in Benson, Minnesota (and now currently the Superintendent at Doland […]

Culture: 100 X Leader

Culture: 100 X Leader with Kevin DeShazo

Watch as Kevin DeShazo discusses the impact your overall health and mindset have on your ability to lead your players and your staff.

May 18, 2022
3 Common Types of Liability Related to a Lack of Planning

3 Common Types of Liability Related to Lack of Planning with Dan Armstrong – (Retired) Northwestern High School (IN)

Watch as Dan Armstrong discusses why the duty to plan is paramount to all other duties as an athletic administrator. Courts will rarely find that a school and its athletics personnel have acted with reasonable […]

May 17, 2022

ADs Do Make a Difference with Jill Stobber – Waterford Union HS (WI)

Don’t focus only on the negatives. Jill explains that as hard as the AD position is, there are many positive things that happen day to day and ADs do make a difference.

May 16, 2022
May 12, 2022

EP 86: Beyond Grit: 10 Powerful Practices to Gain the High-Performance Edge with Dr. Cindra Kamphoff – The Center of Sport and Performance Psychology

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Dr. Cindra Kamphoff, Founder and Director of the Center for Sport & Performance Psychology, a professor at Minnesota […]

Explaining Title IX Equity, Equality, and Disparity

Explaining Title IX Equity, Equality, and Disparity with Peg Pennepacker – High School Title IX Consulting Services

Peg Pennepacker explains the biggest misconception concerning Title IX is the difference between equity and equality. It is important to understand that equity, not equality, is the key. She discusses how Title IX applies to […]

May 9, 2022

Leadership: Chess or Checkers with Dr. Tim Elmore – Growing Leaders

Dr. Elmore explains that leaders need to ‘read’ their people before ‘leading’ their people. Different people have different needs and, as a leader, you must be flexible in how you communicate with each individual. He […]

May 9, 2022

Putting Together Your Athletic Department Dream Team [NIAAA]

By: Michael Winslow, CAA – Crimson Cliffs High School, Washington, Utah The 1992 Olympic USA men’s basketball team was a historic, phenomenal group of players that were assembled for a single mission – to bring […]

May 9, 2022
May 4, 2022

EP 85: Athlete Mental Health 101: Supporting Gen Z in Their Times of Need with Dr. Josie Nicholson – Ole Miss Athletics

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Dr. Josie Nicholson, L.P., CMPC, Counseling and Sport Psychologist / Assistant Athletic Director for Sport Psychology for Ole […]

The Stats Behind the Media's Impact on Mental Health

The Stats Behind the Media’s Impact on Mental Health with Kim Karr – ICANHELP Foundation

Kim Karr discusses the impact that all types of news, including social media, have on students’ mental health. She reviews statistics on overall mental health and focuses on the #2 cause of death for the […]

May 4, 2022

EP 84: 13 Takeaways from the 54th California State Athletic Directors Conference

In this AD Insider | Thursday 30 episode, we take you to San Diego, CA, for the 54th Annual California State Athletic Directors Conference (CSADA) to share our 13 takeaways from conference workshop sessions and […]

Apr 28, 2022
Stomp the ANTs

Stomp the ANTs with Dr. Cindra Kamphoff – Mentally Strong

Dr. Cindra Kamphoff explains that ‘ANTs’ (automatic negative thoughts) can get in the way of being resilient. These thoughts are automatic and can influence the way you think about yourself, your community, or your coaches. […]

Apr 25, 2022
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Featured Lecture Clips

  • Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

    Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

  • Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

    Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

  • Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

    Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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