Don Baker suggests that your athletic department create a set of standards based on how you use social media and who is responsible for it. He also thinks having a pause system in place before anything is posted will prevent unfortunate posts that may reflect poorly on the program. Make sure your staff is aware of any social guidelines that your state or high school athletic association has passed regarding social media. As the AD, you should know who is handling the social media accounts for each sport in your school or schools.