NIL: What High School Students Need to Know

By: David T. Morris

Author of: Student Athletes: Control Your Own Destiny

NIL is an exciting opportunity for both college and high school athletes, but before you dive into name, image, and likeness deals as a high school student, there are some important things to keep in mind. It's a good idea to start preparing early and understand how NIL could impact your path to college.

State NIL rules: Each state has its own NIL regulations, so what's allowed in one state may not be the same in another.
High school NIL rules: Though the NCAA permits high school student-athletes to monetize their NIL, check with your high school or sports association's rules to avoid violations.
Colleges and conference-specific NIL rules: In college, you'll also need to be aware of what your college or conference allows for NIL, not just the state law.
Know your risks: Engaging in NIL activities without considering the rules set by your state or high school sports association could jeopardize your eligibility to play college sports.
Prioritize school and sports: Keep up with your grades and improve your skills for college-level competition—this boosts both your college prospects and future NIL opportunities.
Seek guidance: Ask current college student-athletes for advice on name, image and likeness. They can connect you with NIL professionals and help you make smart choices! You can also explore the option of consulting with financial management experts, listening to industry-leading podcasts and attending NIL workshops.
Build your online presence: Even if you don't plan to engage in NIL deals in high school, begin building your online presence on social media. Sharing your journey and interests can help college coaches know you better for recruiting and set the stage for future NIL opportunities.
Stay informed: NIL rules and regulations are constantly changing as states, schools, and conferences assess their impact on athletes. Staying up-to-date on these developments and trends will help you make informed decisions during your high school and college journey.