Watch as Coach PJ Fleck explains that the process is an investment every single day. The process is about teaching lifetime lessons in a cultural way that players can relate to. Coach uses a humorous analogy as an example.
More from Minnesota Football Coaches Association View all from Minnesota Football Coaches Association

If You Want to Be the Leader, People Are Not Going to Always Like You with PJ Fleck – Univ. of Minnesota

Continued Growth of Our Culture with P.J. Fleck – Univ. of Minnesota

What Your Mother Never Told You About Coaching with Craig Davis – GACA
