Watch as Coach Willie Simmons shares how he initially believed coaching wasn’t for him until, just two days in, he realized it was his true calling. He reflects on the key principles coaches should embrace to achieve excellence and transform a program. Simmons emphasizes the importance of having non-negotiables: making no excuses, staying grounded in the reason they chose this path, never lowering their standards, and avoiding complaints, which he warns can spread quickly. He also highlights the need to build C.U.T.S. - confidence, understanding, trust, and school pride—as the foundation for a successful team culture.
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