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Culture: Standards Over Rules with Chip Kelly – Oakland Raiders

June 22, 2022 • By Nike Coach of the Year Clinics

Watch as Coach Chip Kelly explains that having a good culture involves having your players and coaches focused on standards and not rules. The objective is to create an environment where individuals can grow and reach their full potential. The coaches need to be great at the development phase for not just football but in all aspects of their players' lives.

Chip Kelly was previously coaching at UCLA and Ohio State University.

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