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Improving Your Players’ Confidence with Zack Etter – Univ. of Massachusetts

February 17, 2025 • By Nike Coach of the Year Clinics

Watch as Zack Etter discusses improving your players' confidence. It is key that the players understand that the conversations they have in their head (self-talk) can be either beneficial or detrimental. The words you use when you speak to your players matter not with the tone but with what you literally say. Studies have shown that our beliefs can be guided and manipulated by the way we are given information. When you provide your players with feedback about their performance or preparing for an opponent, the 'how' and 'what' you say will impact your players' confidence.

Zack Etter, LMHC, LPC, CMPC is a licensed Mental Health Therapist and a Certified Mental Performance Consultant with the Association of Applied Sport Psychology at the University of Massachusetts.

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