Dustin Kupcik explains the importance of creating a marketing plan of attack for your brand. He explains in detail the 7 Ps of marketing, focusing on the following: product, price, place, promotion, process, physical evidence, and people.
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The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.
Become a member of the National Interscholastic Athletic Administrators Association (NIAAA) and gain access to discounted courses, invaluable resources, best practices, $2 million in excess liability coverage, and a supportive network of more than 15,000 athletic administrators nationwide - click here.
Get certified as an Athletic Administrator with the nationally accredited NIAAA Certification Program here.
