Don Baker explains why Twitter is the social media choice for his district and considers it a happy medium amongst all the different social media platforms. Twitter works well for the parents and most kids have an account to keep in touch with their school and athletic department. The goal for social media is to meet the kids where they live online and on their devices. He will discuss twitter analytics focusing on engagement rate which is the number of engagements (clicks, retweets, replies, follows, and likes) divided by the total number of impressions. A good engagement rate would be in the 2% - 5% range.
Social Media: Focusing on Twitter with Don Baker – Cobb County School District (GA)
