Watch as Coach discusses the 3 Cs of Coaching: 'Caring', 'Connection', and 'Consumed'. Caring for a player establishes a bond, where the player will begin to believe and trust you which will impact performance. Use social media not to post, but to follow players because that is where they are present so, as a coach, you can relate and understand them. Being consumed is important in understanding Gen Z as players are consumed with what is going to happen in the future. Help them focus on the now and it is important to improve yourself and not prove yourself. Improvement and winning is what matters.