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Why Social Media Is Critical to Your Program with Dr. Kaleb Stoppel – Olathe East HS (KS)

Dr. Kaleb Stoppel explains how student athletes do amazing work, both in the classroom and on the field, and deserve to be recognized. Social media allows athletic administrators to reach out to their stakeholders and […]

Mar 2, 2022

Digital Ticketing Talks EP 6: Finding Your Digital Ticketing Fit with Ann Stewart – Los Alamos HS (NM)

In this AD Insider Digital Ticketing Talks episode, presented by HomeTown Ticketing, we sit down with Ann Stewart, Athletic Director at Los Alamos High School in Los Alamos, New Mexico, to discuss: What I Looked […]

Feb 28, 2022

EP 75: Why Young Athletic Directors Quit and How to Fix It

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we interviewed four young athletic directors from across the country to discuss why the industry loses so many ADs within the first […]

Feb 24, 2022
Credibility Is Like a Bank Account

Credibility Is Like a Bank Account with Dr. Greg Dale – Duke Univ.

Watch as Dr. Dale discusses how to establish credibility with athletes. Preparedness, empathy, and honesty are all keys to success. Dr. Dale also explains the importance of giving kids a purpose on the team. Like […]

Feb 21, 2022

How Do You Define Success? [NIAAA]

By: Mark Rerick, CMAA – Grand Forks, North Dakota Let me clarify one thing: I love winning. I’m not a “purple ribbons for everyone” guy who tries to devalue winning and the importance of winning. […]

Feb 21, 2022
Feb 17, 2022

EP 74: It Takes a Village: Support Systems That Create Success with Dr. Akua P. Twumasi, Regional Athletic Director – KIPP Texas Public Schools – Houston (TX)

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Dr. Akua P. Twumasi, Regional Athletic Director at KIPP Texas Public Schools – Houston (TX). In this episode, […]

Social Media: Your Messages/Views are Always a Reflection of Your Employer

Social Media: Your Messages/Views Are Always a Reflection of Your Employer with Garry Rosenfield – Coaches Inc.

Watch as Garry explains that coaches need to know their social messages and their views they express are always a reflection of their employer/program. Coaches are always on duty, thus always representing their school or […]

Feb 17, 2022
Know What Time It Is for Your Student Athletes

Know What Time It Is for Your Student-Athletes with Michael Hughes – Lakewood HS (CO)

Know what time it is for your kids (related to social media) and how, as an AD, you can show your student-athletes that you can and do support them. Twitter is a great example of […]

Feb 16, 2022

You Get What You Tolerate with Debbie Brown (Retired) – Saint Joseph HS (IN)

Debbie Brown explains that when dealing with coaches who are complaining about today’s kids, she tells them that you get what you tolerate. Coaches need to set their expectations and make sure the players understand. […]

Feb 15, 2022
Feb 9, 2022

EP 73: Leading Strategically, Not Stressfully with Eric Boles, President – The Game Changers, Inc.

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Eric Boles, Founder and President of The Game Changers, Inc., and former NFL Player. In this episode, we […]

Developing Coaches and Communicating Your Vision

Developing Coaches and Communicating Your Vision with Jeff Sitz – Wisconsin Lutheran HS (WI)

Jeff Sitz explains the importance of defining education-based athletics when developing your coaches. One of the challenges all ADs may deal with is the increasing number of coaches that are not teachers or educators. Finding […]

Feb 8, 2022
Practicing for Difficult Conversations with Ron Lanham, CMAA - Beaufort High School (SC)

Practicing for Difficult Conversations with Ron Lanham, CMAA – Beaufort High School (SC)

Ron Lanham shares his advice and techniques on preparing for upcoming difficult conversations. Practice is key and having the conversation in your head or out loud can be helpful. Being prepared helps you to remain […]

Feb 8, 2022

Finding Balance and Efficiency in the Athletic Office

By: Josh Lacy, CMAA – Greece Odyssey Academy, Rochester, New York As the president of Chapter 5 of the New York State Athletic Administrators Association (NYSAAA), I was recently charged with putting together the agenda […]

Feb 8, 2022
Feb 3, 2022

EP 72: Building an Unbreakable Team with Kate Leavell, VP of Leadership Development

In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Kate Leavell, VP of Leadership Development for The Jon Gordon Companies, Wall Street Journal Best-Selling Author, Speaker, and […]

The Importance of a Resume in the Hiring Process

The Importance of a Resume in the Hiring Process with Dr. Luke Clamp – River Bluff High School (SC)

The resume is an opportunity for a coach to share what is most important. When reviewing resumes, Dr. Clamp looks to see if the candidate has emphasized teaching first and coaching second. He is interested […]

Feb 2, 2022

EP 71: Overwhelmed? You’re Not Alone. Interview with Dr. Jason Parker, CMAA – Muskogee Public Schools (OK)

In this AD Insider LIVE | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we sat down with Dr. Jason Parker, CMAA, Executive Director of Athletics for Muskogee Public Schools in Oklahoma. In […]

Jan 26, 2022
Jan 20, 2022

EP 70: 2021 National Athletic Directors Conference Highlights and Hot Topics

In this AD Insider | Thursday 30 episode, presented by Clell Wade Coaches Directory, Inc., we have compiled highlights from our interviews and the hot topics shared during NIAAA workshops to provide you with the […]

Tips For Avoiding Burnout

Tips For Avoiding Burnout with Lacey London – Holy Names Academy (WA)

Lacey London discusses a common issue she encounters with Athletic Directors regarding burnout. ADs, especially new ones, believe that they must do everything to get the job done correctly. ADs must be able to delegate […]

Jan 20, 2022
Financials and Team Pathways for Women's Wrestling

Financials and Team Pathways for Girls Wrestling with Brett Diehl – Olentangy Orange HS (OH)

Brett Diehl explains how his school fulfilled the needs of their students and added a girls wrestling team. The focus was not on what can’t be done, but what solutions are available. He explains how […]

Jan 20, 2022

Practical Ways HS Athletic Directors Can Promote Participation in Athletics and Activities in Our Communities [NIAAA]

By: Kevin Bryant, CMAA and John Gray, CAA Participation in high school athletics is on the decline for the first time in 30 years. If we want to stem this tide, we must do several […]

Jan 20, 2022
Special Communication Tips for the Non-Teacher Coach

Special Communication Tips for the Non-Teacher Coach with Will Hostrawser – LaVille Senior HS (IN)

Will Hostrawser discusses some tips that he utilizes with his coaches and especially non-teacher coaches. Communication and following up with parents on any issue is key, as well as reaching out to the AD for […]

Jan 19, 2022
Monitoring Athlete-Led Punishments to Avoid Hazing with Dave Harms - Northridge HS (IN)

Monitoring Athlete-Led Punishments to Avoid Hazing with Dave Harms (Retired) – Northridge HS (IN)

Do your sports teams give extra duties to the freshman athletes? Watch as Dave Harms discusses a minor hazing incident involving an athlete-led punishment on his campus.

Jan 18, 2022
Overcoming the Fear of Title IX

Overcoming the Fear of Title IX with Peg Pennepacker – High School Title IX Consulting Services

Peg Pennepacker explains how Athletic Directors should learn and understand the law and be the expert in their school on Title IX compliance in athletics. She recommends seeking out resources including the NIAAA and the […]

Jan 6, 2022
Be a Culture Builder

Be a Culture Builder with Philip O’Neal – Mansfield ISD (TX)

Philip O’Neal explains that he wants his coaches to be culture builders, emphasizing the values, attitudes, and goals of their programs that are non-negotiable. The focus should be on academics, discipline, and respect. He thinks […]

Jan 6, 2022
Onboarding Musts

Onboarding Musts with Jim McClowry, CMAA – Appleton West HS (WI)

Jim McClowry explains his onboarding musts regarding bringing new coaches up to speed, being organized, and saving time. He is email-ready, which prevents him from constantly needing to draft new emails to coaches. He has […]

Jan 6, 2022

Hazing in Athletics [NIAAA]

Hazing in Athletics: A Culture that the Realm of Athletics and Coaching May Unknowingly Contribute To! By: Rick Farnham, Retired AD – University of Vermont Athletics have always professed that “sports build character,” but it […]

Jan 6, 2022
The Six Pillars of Core Values

The Six Pillars of Core Values with Stephen Mackey – 2Words Character Development

Stephen Mackey discusses the six pillars of core values that he talks about with student-athletes. Every situation or action comes back to the six pillars: servant leadership, work ethic, personal code, growth mindset, grit, and […]

Dec 16, 2021
Social Media: Focusing on Twitter

Social Media: Focusing on Twitter with Don Baker – Cobb County School District (GA)

Don Baker explains why Twitter is the social media choice for his district and considers it a happy medium amongst all the different social media platforms. Twitter works well for the parents and most kids […]

Dec 16, 2021
Leadership Is Not an Inherent Trait
Dec 15, 2021

Leadership Is Not an Inherent Trait with Joseph Hoedel – Character Development & Leadership

Watch as Joseph Hoedel discusses a common communication problem in athletics.

Taming Toxic Parents: Defining Toxic Behavior

Taming Toxic Parents: Defining Toxic Behavior with Meagan Frank

Watch as Meagan Frank defines toxic behavior and explains how it can break down the fabric of what you are trying to develop within your school and athletic programs if you do not set a […]

Dec 15, 2021
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Featured Lecture Clips

  • Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

    Coach Evaluation Checklist with Jeremy Schlitz, CAA – Madison Metropolitan School District (WI)

  • Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

    Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)

  • Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

    Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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