Brent Cook discusses some of the major issues that are impacting his school. He touches on declining enrollment and the lack of substitute teachers within the system. The biggest issue is transportation, as they use […]
Great Reasons to Be a NIAAA Member with Bill Fitzgerald – NSIAAA
Bill Fitzgerald, a member of the NIAAA for 25 years, believes in supporting an organization that supports him as an AD. Many young Athletic Directors think they can do it all, but the NIAAA is […]
Empowering Our Youth with Quality Programs [NIAAA]
By: David Tikker, CAA (WSSAAA Executive Director) – Spokane, Washington Our new executive director of the Washington Interscholastic Activities Association (WIAA), Mick Hoffman, has an interesting little saying right before his email signature. It says, […]
EP 83: Moving the Needle: Things That Make an Impact at My School with Steve Throne – Millard South High School (NE)
In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Steve Throne, CMAA, Assistant Principal and Activities Director at Millard South High School in Nebraska. In this episode, […]
Generation Gap Between an AD and Coaches with Lynn Pool – Austin ISD (TX)
Many times, coaches in a school are older than the Athletic Director. It is possible that new ideas may clash with old ideas, but it is important to focus on the goal and what needs […]
Defining Mental Toughness with Jack Clark – Univ. of CA, Berkeley
Watch as Coach discusses mental toughness and how the term is valued and used a lot but has no clear definition. He states how critical it is that definitions are consistent within an organization so […]
Is Sportsmanship Important? with Jake von Scherrer – Victory Educational Athletics
Sportsmanship is important to all members of the athletic community especially to your coaches. They are the keys to any change you want to implement in your school’s culture. Everything that you see is either […]
EP 82: The Economics of High School Sports and How to Win with Lanness Robinson – Hillsborough County Public Schools (FL)
In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Lanness Robinson, CMAA, Director of Athletics for Hillsborough County Public Schools in Florida. In this episode, we cover the […]
Adjusting Your Leadership Style to Be More Flexible with Don Baker – Cobb County Schools (GA)
Don Baker explains that you may have to adjust your leadership style based on the people you are serving. Depending on the issues or situations you deal with as an AD, it is sometimes necessary […]
One Vision, One Mission with Ben Tensay, CMAA – Bloomfield Schools (NM)
Ben Tensay explains that he uses a model called ‘One Vision, One Mission’ that is based on working together for a common goal. He stresses to his coaches that it is not about ‘me,’ but […]
You CAN Talk to Parents About Playing Time with Deran Coe – Wake County Public School System (NC)
Deran Coe explains that for him, it is possible to discuss playing time with parents. If you immediately put up a wall by saying that playing time will not be discussed, then parents will not […]
Essential Qualities of an Effective Activities Director [NIAAA]
By: Bill Fitzgerald, CMAA – Fremont, Nebraska As schools are looking to expand duties or consolidate positions for their current or next activities director, one should be aware of what it takes to be a […]
EP 81: 8 Paradoxes of Great Leadership: Embracing the Conflicting Demands of Today’s Workplace with Dr. Tim Elmore – Growing Leaders
In this AD Insider LIVE | Thursday 30 episode, presented by the 2022 National High School Basketball Coaches Virtual Leadership Summit (click here to view this event’s website), we sat down with Dr. Tim Elmore, […]
EP 80: Pillars of Growing an Athletic Department From the Ground Up with Vicki Nelms – Adrienne C. Nelson HS (OR)
In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Vicki Nelms, Assistant Principal and Athletic Director for Adrienne C. Nelson High School in Oregon. In this episode, […]
Digital Ticketing Talks EP 8: Creating Elite Event Experiences and Streamlining Processes with Steve Keasler – Carroll ISD (TX)
In this AD Insider Digital Ticketing Talks episode, presented by HomeTown Ticketing, we sit down with Steve Keasler, Executive Director of Athletics at Carroll ISD, to discuss: Sellout Crowds: What we simplified to manage full […]
EP 79: Hiring, Retaining, and Growing Championship Coaching Staffs with Doug Gnodtke – Univ. of Michigan Athletics
In this AD Insider | Thursday 30 episode, presented by Rogers Athletic Company, we sat down with Doug Gnodtke, Executive Associate AD and Chief of Staff for University of Michigan Athletics. In this episode, we […]
Battle of the Fans with Fred Smith – Bangor HS (MI)
Fred Smith explains that the battle of the fans was developed by students for the purpose of creating positivity and sportsmanship at school athletic events. The goal is to get the entire student body involved […]
Finding and Developing Coaches with Scott Garvis, Athletic Director in Residence – Bound
Scott Garvis explains that it is key to hire people that fit the mission and vision of your athletic department. He recommends making the effort to find candidates instead of them finding you by utilizing […]
Every Coach and Every Kid Matters with Stephen Mackey – 2Words Character Development
Stephen Mackey believes that everything needed to be successful in life can be learned through sports. Sports do not make great young men and women but coaches using sports can make great young men and […]
To Lead Is to Serve First [NIAAA]
By: Scott Paine, CMAA – Washington Leadership is influence, but you don’t need to have a title to be a leader. Everybody can have influence. To be an effective leader you have to be able […]
EP 78: Building a Positive Athletic Experience for All with Deran Coe – Wake County Public School System (NC)
In this AD Insider LIVE | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Deran Coe, CMAA, Director of Athletics at Wake County Public School System in North Carolina. In this […]
Don’t Let Public Speaking Stress You Out with Will Hostrawser – LaVille Senior HS (IN)
Will Hostrawser discusses public speaking and explains that it does not need to be stressful. He encourages practice and preparation and the realization that we are all in this together helps when he is public […]
Digital Ticketing Talks EP 7: Creating Premium Gameday Experiences and Maximizing Revenue with AJ Maestas – Navigate
In this AD Insider Digital Ticketing Talks episode, presented by HomeTown Ticketing, we sit down with AJ Maestas, Founder of Navigate, a data-driven consulting firm in the sports and entertainment industry that guides major strategies […]
AEDs Save Lives with Dan Newman – Union Public Schools (OK)
AEDs save lives. Dan Newman explains how the chances of surviving any heart issue increases with defibrillation treatment in a timely manner. Defib combined with CPR within 3 to 5 minutes of collapse can lead […]
Communicating Constructive Criticism with Darrien Harrison – T.L. Hanna HS (SC)
When it is necessary to have a discussion and deliver constructive criticism with an individual, always ask them a question pertaining to the situation. The criticism that comes up in the conversation gives them the […]
EP 77: Old Guy with New Ideas: How Out-of-the-Box Thinking Can Keep You Winning with Fred Smith – Bangor High School (MI)
In this AD Insider LIVE | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Fred Smith, Athletic Director at Bangor High School (MI). In this episode, we covered the following topics: […]
Use of Phones in Locker Rooms and During Coach Speeches with Lee Green, J.D.
Dr. Green explains that coaches DO have the ability to prevent cell phones with cameras in locker rooms, shower rooms, and restrooms due to numerous invasions of privacy issues. He cites several examples of individual […]
Hiring and Supporting a Technology-Challenged Coach with Jason Parker, CMAA, J.D. – Muskogee Public Schools (OK)
Dr. Jason Parker discusses how he works in a small district and feels that it is his role to be every coach’s assistant and provide help where needed. In hiring and supporting a technology-challenged coach, […]
CMAA Certification: Embrace the Challenge and Enjoy the Journey [NIAAA]
By: Kaleb Stoppel, CMAA – Kansas, Lisa Gingras, CMAA – New Hampshire, Colin Fegeley, CMAA – North Carolina, Pete Shambo, CMAA – New York The NIAAA Certification Committee has seen a significant increase with regard […]
EP 76: Lessons From a Lifetime Inside Notre Dame with Kevin Corrigan – Univ. of Notre Dame
In this AD Insider LIVE | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Kevin Corrigan, Head Men’s Lacrosse Coach at the University of Notre Dame. Kevin is the longest-active tenured coach […]