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Follow These 2 Simple Rules to Maintain Balance

Follow These 2 Simple Rules to Maintain Balance with Brett Proctor – (Retired) Alta Loma High School (CA)

Brett Proctor discusses the two rules that are important to prevent burnout. The #1 rule is don’t sweat the small stuff and the #2 rule is everything is small stuff. It is key not to […]

Jul 20, 2023

Sports Parenting Checklist [NIAAA]

By: Dr. Mark Rerick, CMAA – Univ. of North Dakota Within education-based athletics, we spend large amounts of time critiquing and complaining about the role of parents in our programs. To combat the recent trend […]

Jul 20, 2023
The Ultimate Penguin Award
Jul 19, 2023

The Ultimate Penguin Award with Renee Putter – Carrollton-Farmers Branch ISD (TX)

Renee Putter explains what she believes separates a good coach from a great coach. A good coach is someone who does everything right and a great coach goes beyond that. The great ones always go […]

The Big 3 Create the Environment for Sports Success

The Big 3 Create the Environment for Sports Success with Mike Elder – Avon High School (OH)

Mike Elder explains that if the Big 3 (Superintendent, Principal and Athletic Director) are aligned then they, as a group, have the power to make changes and set the culture. This is important especially when […]

Jul 18, 2023
Athletes Understanding Their Roles Can Avoid Parent Issues

Athletes Understanding Their Roles Can Avoid Parent Issues with Ernest Robertson, Jr. – Palmer Trinity School (FL)

Ernest Robertson Jr. explains the importance of communicating with your athletes and this will help bridge the parent gap. Athletes need to understand their role and expectations and be able to explain this to their […]

Jul 17, 2023
How to Handle Negative Social Posts About Your Athletes with Dr. Melissa Kates - Grand Prairie ISD
Jul 10, 2023

How to Handle Negative Social Posts About Your Athletes with Melissa Kates, JD – Grand Prairie ISD (TX)

Melissa Kates, JD, Grand Prairie ISD Attorney, discusses what you should do when dealing with negative social posts about your athletes. She recommends to parents and kids that if something bad is posted, you should […]

Adversity Is Part of the Journey with Seth Greenberg - ESPN

Adversity Is Part of the Journey with Seth Greenberg – ESPN

Watch as Seth Greenberg explains that adversity ‘visits the strong and lives with the weak,’ so the only option is to deal with it. He encourages no whining, no complaining, no excuses, and no regrets. […]

Jul 10, 2023
Leaders Must Look for Opportunities to Serve with Robert Grasso - La Jolla Country Day School (CA)

Leaders Must Look for Opportunities to Serve with Robert Grasso – La Jolla Country Day School (CA)

Robert Grasso explains that leaders must look for opportunities to serve. Leadership is not about power, prestige, or a title, but about looking out for others. He explains to the athletes that their main job […]

Jul 10, 2023

Increasing School Spirit Through Athletic Participation [NIAAA]

By: Todd Parham, CMAA – American Community School in Amman, Jordan After having worked as an international athletic administrator in four schools, four countries, on three continents over the past 19 years, one thing remains […]

Jul 10, 2023
Building Relationships: This Is Not a Sunday Drive
Jun 26, 2023

Building a Strong Staff: This Is Not a Sunday Drive with Kate Leavell

Leadership involves building relationships with the ultimate goal of improving performance and, as the AD, it is your job to get your team to the highest level of performance possible. Building positive relationships can create […]

What Are Your Athletes' Biggest Influences?

What Are Your Athletes’ Biggest Influences? with Chet Scott – Built to Lead

Watch as Chet Scott explains the ‘leadership is influence’ concept, and that you know you are a leader if you have followers. If you are going to lead and influence your players, it would be […]

Jun 26, 2023
Clarification on NIL

Clarification on NIL with Ron Nocetti – California Interscholastic Federation

Ron Nocetti explains that California does not have a scholastic NIL rule, but they have a rule on the book for many years that student-athletes can have individual endorsement deals if they do not affiliate […]

Jun 23, 2023
Jun 21, 2023

EP 118: 10 Texas Takeaways from the 2023 THSADA State Conference

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we have compiled 10 takeaways from our time in Round Rock, Texas at the 2023 THSADA (Texas High School Athletic Directors Association) State […]

Manager or Leader with Darryl Nance - Greenville County Schools (SC)

Manager or Leader with Darryl Nance – Greenville County Schools (SC)

Darryl Nance discusses leadership and asks questions that highlight the difference between managing and leading. Leaders are invested in the process with preparation, purpose, and passion. He references books on leadership, working with people, coaching […]

Jun 21, 2023
Teaching Leadership: This Is What Most Coaches Do

Teaching Leadership: This Is What Most Coaches Do with Joseph Hoedel – Character Development & Leadership

Watch as Joseph Hoedel explains the different methods and approaches that coaches use to teach leadership to their athletes. He will discuss in detail eight approaches but realizes there are many more. The objective is […]

Jun 20, 2023
After Hours Emergency Plan with Michael Gulino - Sleepy Hollow HS (NY)

After-Hours Emergency Plan with Michael Gulino, CAA – 3 Dimensional Leadership Consultants, LLC

What is your plan for after-school emergencies? All school personnel understand the EAP and their responsibilities during school hours, but do they know what to do if an emergency happens after hours? Michael will discuss […]

Jun 19, 2023
Dos and Don'ts of Student Discipline
Jun 8, 2023

Dos and Don’ts of Student Discipline with Jon Payne – Lockland School District (OH)

Jon Payne believes that student discipline is an opportunity to build a relationship with each individual and help them understand that the goal is to help them, not get them. When a situation occurs, he […]

5 Kinds of Leaders in High School Athletics

5 Kinds of Leaders in High School Athletics with Michael Duffy, CMAA – Carroll County Public Schools (MD)

Michael Duffy discusses Athletic Directors working with their students to build student leadership. ADs should teach the students that there are different types of leaders and that they can come in all shapes and sizes […]

Jun 8, 2023

Name, Image, & Likeness at the High School Level [NIAAA]

By: Dr. Scott Grant, CAA – Asst. Professor at the University of Findlay & Founder of Triple Threat Leadership, LLC / NIL-Education.com Name, Image, & Likeness, or better known as NIL, probably brings certain thoughts […]

Jun 8, 2023
May 31, 2023

EP 117: Defying the Odds, Negotiation Tactics, and Keeping the Train on the Tracks with Todd Vesely – Fort Worth ISD (TX)

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Todd Vesely, Executive Director of Athletics at Fort Worth Independent School District (Texas). Vesely has a long list of […]

Shut Up and Cheer - Managing Poor Fan Behavior

Shut Up and Cheer – Managing Poor Fan Behavior with Joe Roberts, CAA – Princeton City Schools (OH)

Joe Roberts discusses student behavior at athletic events. Poor fan behavior has contributed to the loss of game officials and coaches and has added stress to the athletic department professionals as well as student-athletes. The […]

May 22, 2023
Developing GRIT

Developing Grit with Dr. Cindra Kamphoff – Mentally Strong

Dr. Cindra Kamphoff explains how grit is related to athletic performance and leadership in business and athletics. Grit can help individuals to move on quickly from negative situations and avoid burning out. She discusses how […]

May 22, 2023
Finding a Middle Ground: Incorporating a Middle School - Approach Into an Athletic Program

Finding a Middle Ground : Incorporating a Middle School Approach Into an Athletic Program [NIAAA]

By: Gary Stevens, Athletic Administrator – Thornton Academy (Saco, Maine) Introduction As the American middle school movement came into prominence in the late 1970s and 1980s, education-based athletics struggled to keep pace with the philosophy […]

May 22, 2023
May 17, 2023

EP 116: Political Skills, Leading with Influence, Time Management, and Girls Flag Football with Mike Krueger, CMAA- CHSAA

In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we met Mike Krueger, CMAA in his office to discuss his journey from a school counselor to AD to Commissioner of the Colorado […]

Have a Vision, But Be Flexible to Achieve It

Have a Vision, but Be Flexible to Achieve It with Michael Hughes – Lakewood High School (CO)

You must have a vision of where you want to take your department based on non-negotiable values and systems to be successful. Michael Hughes explains how flexibility is a must in dealing with coaches by […]

May 17, 2023
Evolution of Parent Issues and How to Take the Right Approach

Evolution of Parent Issues and How to Take the Right Approach with Doug Killgore (Retired)

Listen as Doug Killgore shares a few insights on taking the right approach when it comes to handling parent issues. Respect is key and it goes both ways. “You may be an expert in your […]

May 16, 2023
The Importance of Listening in Crisis Resolution

The Importance of Listening in Crisis Resolution with Andre’ Walker – Houston ISD (TX)

Andre’ Walker explains the importance of listening and understanding what a person is saying in a conflict-resolution situation. Repeat the other persons words, for example: “it sounds like you are saying” or “I’m hearing you […]

May 15, 2023
Athletic Department Anchors
May 9, 2023

10 Anchors of a Successful Athletic Department with Brian McClenny – McAllen ISD (TX)

District Athletic Director Brian McClenny discusses and explains his athletic department’s anchors: Maximize Participation Student-Athletes AND Coaches Culture and Climate of Teams and Staff Perfect Practices: “If you chase perfection, you’ll catch excellence on the […]

Student-Fan Behavior Needs C.P.R.

Student-Fan Behavior Needs C.P.R. with Dr. Mekia Troy, CMAA – Creekside High School (GA)

Dr. Mekia Troy discusses student-fan behavior, and she explains the acronym C.P.R. which stands for Communication – Proximity – Relationships. The purpose of this is to engage the students and allow them to have a […]

May 9, 2023
How To Get a Drink From a Fire Hose

How To Get a Drink From a Fire Hose [NIAAA]

By: Russ Waterman, CAA, Certified Mental Performance Coach & District Athletic Director – Eastmont School District (WA) On any given day across the country, an athletic administrator wakes up in the middle of the night […]

May 9, 2023
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Featured Lecture Clips

  • Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

    Improving Academic Performance with Donna Hayward & Lynne Flint – Haddam-Killingworth High School (CT)

  • Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA – Pewaukee High School (WI)

    Enhanced Livestream & Broadcasting Technology with Jeff Behrens, CMAA – Pewaukee High School (WI)

  • The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

    The Pros and Cons of the Paradox of Sport with Craig Perry, CMAA – U.S. Council for Athletes’ Health (USCAH)

AD Insider Thursday 30

  • EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

    EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA

  • EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

    EP 140: How to Maximize a School Sports Budget with Ben Tensay, CMAA – Bloomfield Schools (NM)

  • EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

    EP 139: Summer Strategies for a Winning Fall with Dr. Jeff Sullivan, CMAA – Montgomery County Public Schools (MD)

  • EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

    EP 138: District Dive: Mitigating Sportsmanship, Improving Coach Ed, and May Decisions NOT to Make with Boulder Valley School District (CO)

  • EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

    EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)

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