Watch as Coach describes social media as external factors that you, as a coach, have no control over. His concern is for his team and how the players use social media. Anything a player posts is creating an individual brand and coach wants that brand to be positive. The team is instructed to never post about the team but instead instructed how they can create and maintain a positive brand. Using social media in the wrong way can impact your brand and have a negative effect down the road in athletics or in the business community.