Watch as Coach Rhett Lashlee discusses how he uses analytics but also makes decisions based on what he trusts and feels. He believes in taking the ball on the opening kickoff and not deferring, citing two examples. #1. If the opponent is inferior to his team, he does not want to give them an opportunity to score and gain momentum. #2. If the opponent is better than his team, he wants the opportunity to score first and gain some momentum.
