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Create a “Want to” Environment, Not a “Have to” with Lane Kiffin – Univ. of Mississippi

Watch full video with Football +Plus here. • October 22, 2025 • By Coach of the Year Clinics

Watch as Coach Lane Kiffin explains the advantage of creating a culture of a "want to" environment, not a "have to" one. The focus is on creating a positive environment where everyone feels included. Coach Kiffin will discuss the following points in detail:

  • No negativity
  • Praise players when they do well - Coach and correct when they don't
  • Coach your best players the hardest
  • Whatever you say, make sure you follow through
  • Be where your feet are - no thoughts on the future or past

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