

![Bringing the Core Principles of Your Athletic Department to Life [NIAAA]](https://d32hqtdnadtdcp.cloudfront.net/wp-content/uploads/2026/09/NIAAA-ARTICLE-09-2026-410x205.png)
Bringing the Core Principles of Your Athletic Department to Life [NIAAA]

Using AI as an AD: Smarter Workflow, Better Balance with Jacob Van Hofwegen, CMAA – Beaumont High School (CA)

Dos and Don’ts for the First Year Athletic Director with Dustin Smith – Broken Arrow High School (OK)
![Bringing the Core Principles of Your Athletic Department to Life [NIAAA]](https://d32hqtdnadtdcp.cloudfront.net/wp-content/uploads/2026/09/NIAAA-ARTICLE-09-2026-410x205.png)
Utilizing Social Media to Tell Your Own Story [NIAAA]

Athletic Department Culture: Developing and Maintaining with Kevin Guzzo, CMAA – St. Joseph High School (MI)

The Drama Stops Here with Jen Hardy – The Academy of MotivAction

Beyond the Eyes of Sports with Victoria Jones, CMAA – Dayton Public Schools (OH)

Parental Support: What Parents Should Be Doing or Saying with Will Christian – Lebanon High School (MO)

Use AI to Improve Your Athletic Office and Athletic Department with Michael Hart, CMAA – Weddington High School (NC)

Building Athletic Leadership Teams Using Triple Action Athletes with Clynton Elwood – Flour Bluff ISD (TX)

Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)

Educating Athletes That Social Media Is Their Life Resume with Kim Karr – ICANHELP

3-Year Plan for More Impact in Less Time with Nate Larsen, CMAA – O’Neill Senior High School (NE)

Winning the Digital Media Game with Brian Phelps – Indian Hill High School (OH)

Culture Translates to Gameday with Scott Battas – Mascoutah High School (IL)

The Gift of Time with Todd Gulluscio, CMAA – Shelter Island Unified School District (NY)

Ethics in Interscholastic Athletic Administration with Marc Haught, CMAA – KIAAA

Educating Athletes That Social Media Is Their Life Resume with Kim Karr – ICANHELP

Personal Growth Monday with Eliot Smith – Lick-Wilmerding High School (CA)

Culture Is More Than Just Winning with Chuck Richardson III, CAA – Norwood High School (OH)

Chief Educational Officer (Coach of Coaches) with Dr. David Hoch, CMAA

Athletic Leadership: Developing Life Skills Through Sports with Michael Duffy, CMAA – Carroll County Public Schools (MD)

Providing Feedback to Your Coaches with John Woods, CMAA – Libertyville High School (IL)

Effective Strategies to Navigate Difficult Conversations with Leslie Reeves, CMAA – West Brunswick High School (NC)

There Is Nobility in the Struggle with Dr. Colleen Hacker – Team USA / Pacific Lutheran Univ.

Including Students with Disabilities into Your Athletics Program with Joe Roberts, CMAA – Princeton City Schools (OH)

Starting and Maintaining a Hall of Fame at Your School with John Tibbels & Tacy Duncan

Advice for New ADs: Dos & Don’ts with Michael Duffy, CMAA – Carroll County Public Schools (MD)

