Rob Seymour explains how he focuses on attaining and retaining game officials. The goal is to create a different atmosphere and experience for game officials. Rob states that early communications are key in sharing relevant information before the event. He explains in detail on-site hospitality and emphasizes a social-media-friendly survey for officials pertaining to the following: how on-site hospitality was, how the sportsmanship of the athletes was, coaches/parents, and a comment section on how we can be better.