As an AD, you always want to appear to have it all together and have a presence that conveys you are in charge. As a leader, if you want to be good at your job you must put in as much time as necessary so that you have the confidence and presence to do your job successfully.
This clip comes from our AD Insider LIVE | Thursday 30 show that aired on March 18, 2021. Click here to view the entire session.
![Bringing the Core Principles of Your Athletic Department to Life [NIAAA]](https://d32hqtdnadtdcp.cloudfront.net/wp-content/uploads/2026/09/NIAAA-ARTICLE-09-2026-262x131.png)
