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EP 99: An Athletic Director’s Guide to Sports Social Media with Barbara Barnes – Georgetown Univ.

September 14, 2022 • By ADInsider


In this AD Insider | Thursday 30 episode, presented by Box Out Sports, we sat down with Barbara Barnes, Associate Athletics Director for Communications at Georgetown Univ.

In this episode, we cover the following topics:

  • Building a Social Media Strategy that Fits Your Bandwidth
  • Developing a Posting Process for Every Sport
  • Delegating Posting without Losing Control
  • Brand Value and How to Monetize it at the HS Level
  • What the #$%# do we do with Tik Tok?

 
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