In this AD Insider | Thursday 30 episode, presented by Box Out Sports, we sat down with Barbara Barnes, Associate Athletics Director for Communications at Georgetown Univ.
In this episode, we cover the following topics:
- Building a Social Media Strategy that Fits Your Bandwidth
- Developing a Posting Process for Every Sport
- Delegating Posting without Losing Control
- Brand Value and How to Monetize it at the HS Level
- What the #$%# do we do with Tik Tok?
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![Utilizing Social Media to Tell Your Own Story [NIAAA]](https://d32hqtdnadtdcp.cloudfront.net/wp-content/uploads/2026/09/NIAAA-ARTICLE-09-2026-262x131.png)
