In this AD Insider LIVE | Thursday 30 episode, presented by Box Out Sports, we sat down with Mark C. Perna, speaker, author of Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, and founder of TFS Results, to review his insight on WHY:
"Today, parents, educators, and employers must realize that the young Americans of today are not a problem for older generations to mitigate. On the contrary, their inquisitive and innovative nature is what will drive the future—and make them the next Greatest Generation." - Originally published in Forbes by Mark C. Perna
Why the WHY Generation (anyone age 39 and under today):
- Values lifestyle plan over career plan
- Thinks laziness and entitlement are not their fault
- Doesn't believe in paying their dues
- Will be the next greatest generation
Resources Mentioned:
- Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations - by Mark C. Perna
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