Mike Elder explains how athletic directors spend a lot of time behind closed doors speaking with disgruntled parents. Parents should be made aware of the things that the programs have done for the kids over the year. Having factual evidence that coaches and programs are meeting the goals that were established allows you as an AD to defuse any parental concerns.
More from ADInsider View all from ADInsider

Show Up and Don’t Miss the Game with Randy Fox – FoxPoint.Net

You Have to Invest Time in Your Family with Albert Weeden, Jr., CMAA – Loachapoka High School (AL)

Creating a Framework for Professional Development with Kelli Wingate Hutcheson, CMAA – Georgia Athletic Directors Association (GADA)
