Mike Elder explains how athletic directors spend a lot of time behind closed doors speaking with disgruntled parents. Parents should be made aware of the things that the programs have done for the kids over the year. Having factual evidence that coaches and programs are meeting the goals that were established allows you as an AD to defuse any parental concerns.
More from ADInsider View all from ADInsider
Use AI to Improve Your Athletic Office and Athletic Department with Michael Hart, CMAA – Weddington High School (NC)
Building Athletic Leadership Teams Using Triple Action Athletes with Clynton Elwood – Flour Bluff ISD (TX)
Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)


