Mike Elder explains how athletic directors spend a lot of time behind closed doors speaking with disgruntled parents. Parents should be made aware of the things that the programs have done for the kids over the year. Having factual evidence that coaches and programs are meeting the goals that were established allows you as an AD to defuse any parental concerns.
More from ADInsider View all from ADInsider
The Gift of Time with Todd Gulluscio, CMAA – Shelter Island Unified School District (NY)
Ethics in Interscholastic Athletic Administration with Marc Haught, CMAA – KIAAA
4 Es of Impact and Influence with Reid McFadden, CMAA – Currey Ingram Academy (TN)

