Social Media: Our Favorite Type of Post with Timothy Schultz, MSA, CAA – Tampa Preparatory School (FL)

Assistant Athletic Director Tim Schultz explains that the #1 type of social posts used to engage Tampa Prep's followers are the Game Day, Meet Day, and Match Day posts. These posts touch on all the athletic programs in the school, promoting individual programs and athletes. There are many elements in these posts including Varsity and JV start times, video links, ticketing links, and parking links. Results posts as well as video highlights and new coaching hires are also popular. Tim explains that he primarily uses X (Twitter) and Instagram as their main social networks.

This clip comes from a Digital Marketing Series episode, presented by Gipper. View this full episode here.