Watch as Keith Sinor discusses the necessity of building relations with administrators, teachers, coaches, athletes, parents, and community partners if you want to be successful. The job of the AD is to build a team but not everyone will buy in. As an AD, you can work with these people to get where they need to be or get them somewhere else that can be successful.
More from ADInsider View all from ADInsider
Athletic Department Culture: Developing and Maintaining with Kevin Guzzo, CMAA – St. Joseph High School (MI)
The Drama Stops Here with Jen Hardy – The Academy of MotivAction
Beyond the Eyes of Sports with Victoria Jones, CMAA – Dayton Public School (OH)

