Putting a Branding Plan into Action with Mike Giles – Needville ISD (TX)

Mike Giles discusses the importance of creating and executing a branding plan for the athletic department. The goal is to change the atmosphere and create a brand that is important to the students, community, staff, and the administration. He explains in detail the steps they took to establish a branding program. Focusing on practice facilities, weight rooms, and locker rooms promotes buy in and motivates student-athletes to work together with pride.