Preparing for Media Interviews and Understanding Your Influence with Anne Marie Anderson

Three-time Emmy Award-winning sports broadcaster Anne Marie Anderson explains the steps you need to take when asked for a media interview. When the media calls, there is a real opportunity to get your message out if you know how to handle it. Be prepared by knowing who is conducting the interview, what is their style, and whether it will be for print or for television. The focus is on being prepared to get your message out there. Anne Marie explains why you should prepare your message in three different ways for a live or taped interview. She also emphasizes why you should record print interviews.