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NIAAA Author Insights: Mastering Event Management in Athletics with Gary Stevens, CMAA – (Retired) Thornton Academy (ME)

View more from Human Kinetics here. • August 19, 2025 • By Human Kinetics

AD Insider, in collaboration with the NIAAA and Human Kinetics, is proud to present an exclusive interview with Gary Stevens, CMAA. Gary spent almost 11 years as an Athletic Administrator at Bonny Eagle High School (Standish, ME), then 17 years as Athletic Administrator at Thornton Academy (Saco, ME), and then as Interim Athletic Director for a year at Saint Joseph's College (Standish, ME).

In this special feature, Gary shares insights from his chapter on "Event Management" in the newly released NIAAA's Guide to Interscholastic Athletic Administration - 2nd Edition.

Key Takeaways:

  • Effective event management requires planning, collaboration, and safety focus.
  • First impressions at facilities set the tone for athlete/fan experiences.
  • Crowd management strategies improve overall event success.
  • Technology tools (like electronic ticketing/drones) play a vital role.
  • Continuous learning and reflection help ADs adapt.

----------------------------------------------------

...Inside the Book

NIAAA's Guide to Interscholastic Athletic Administration - 2nd Edition

Ebook - Click Here
Paperback - Click Here

The National Interscholastic Athletic Administrators Association (NIAAA) strives to preserve, enhance, and promote education-based athletics through the professional development of athletic administrators. The NIAAA's Guide to Interscholastic Athletic Administration, Second Edition, is the organization's primary text to further that mission.

Designed for current and aspiring administrators, the text addresses the role and responsibilities of an administrator as well as the skills essential for managing an athletic program that provides quality sport opportunities for student-athletes. The second edition features many new contributors, all experienced professionals who bring fresh and diverse perspectives to the issues affecting today's administrators.

Packed with advice, examples, and tools, this guide equips you to excel in the complex, demanding, and rewarding role of athletic administrator.

 
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