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Leveraging Digital Organization Tools for Success with Missy Townsend, CMAA – Prescott High School (AZ)

Click Here for the NIAAA's Website • September 16, 2025 • By National Interscholastic Athletic Administrators Association

Missy Townsend explains how digital organization tools can assist in organizing an athletic department, streamlining an AD's workflow, and helping your athletes and coaches with technology.

Missy will cover in detail the following and offer examples of digital tools that organize and manage your athletic department.

  • The Why: benefits of using organizational tools
  • Workflow: increase efficiency using your calendar, email, and tasks
  • Communication: social media, websites, graphic design, and group communications registration

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The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.

Become a member of the National Interscholastic Athletic Administrators Association (NIAAA) and gain access to discounted courses, invaluable resources, best practices, $2 million in excess liability coverage, and a supportive network of more than 15,000 athletic administrators nationwide - click here.

Get certified as an Athletic Administrator with the nationally accredited NIAAA Certification Program here.

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