Axiology is the science of human value and decision making and this assisted in a study of how athletes, coaches, and athletic directors make decisions. Based on this study, Jeremy suggests that the word 'amazing' has the most value to a teenage brain and should be part of coaches' and ADs' communication.
This clip comes from a full-length session of our AD Insider LIVE Thursday 30 Show that was recorded November 5th, 2020. View the full session here.
