Jay Hammes suggests that working the event and not watching the event is key in today's environment. Hammes explains how to analyze and identify problems, including how security should break the crowd into sections when scanning for potential trouble.
More from ADInsider View all from ADInsider
Preparing for the Unexpected with Dan Talbot, CMAA – Polk County Public Schools (FL)
Bringing the Core Principles of Your Athletic Department to Life [NIAAA]
Using AI as an AD: Smarter Workflow, Better Balance with Jacob Van Hofwegen, CMAA – Beaumont High School (CA)


