Chris Muskopf discusses managing your social media coverage of all the athletic events that happen on campus as well as off campus. The goal is to let the public and students know about the great things that your coaches, athletes, and teams are doing. Chris encourages relying on your students and reaching out to individuals for live streaming, photos, and videos. He suggests asking your IT department, student council, and athletes to recommend students who have an interest in helping to promote your school's athletic program.
The NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community. Find more information on their website here: niaaa.org.