Lanness Robinson explains that sometimes as an AD you must communicate with your staff and coaches an unpopular message. The best approach is to discuss facts, truths and to be ok with being uncomfortable. If everyone is working for the same goals and results, the disagreements on the process will not hinder results.
More from ADInsider View all from ADInsider
Parental Support: What Parents Should Be Doing or Saying with Will Christian – Lebanon High School (MO)
Use AI to Improve Your Athletic Office and Athletic Department with Michael Hart, CMAA – Weddington High School (NC)
Building Athletic Leadership Teams Using Triple Action Athletes with Clynton Elwood – Flour Bluff ISD (TX)


