Mike Ellson explains the athletic department's philosophy on the use of social media. The key is to always show respect and be careful what is posted or re-tweeted. Opponents are not visitors but guests and should be treated accordingly which should be reflected on social media. This same treatment is applied to game officials. Be intentional about the little things and make their experience at your events as hassle-free and comfortable as possible.
More from ADInsider View all from ADInsider
Hiring Coaches: The Importance of Leadership & Communication Skills with Darryl Nance, CMAA – Greenville County Schools (SC)
Title IX Update with Peg Pennepacker, CAA – High School Title IX Consulting Services & Scott Lewis, JD – The National Group
Helping the World See the Game Through the Eyes of the Officials with Kyle Armstrong – RefReps


