In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we sat down with Blake Lawrence, CEO of Opendorse, a platform 40,000+ athletes use to understand, build, protect, and monetize their brand.
The topics covered include:
- Opendorse Software Capabilities
- The Market Value of an Athlete's Brand
- What Are NIL Activities?
- How to Keep Athletes from Making Mistakes
Materials Mentioned in this Episode:
- Opendorse Platform
- NCAA Interim Name, Image, and Likeness Policy
- Name, Image, and Likeness Legislation by State
- Example Name, Image, and Likeness Policies
- What Are NIL Activities? Cartoon Poster
- Name, Image, and Likeness Policy Kit - Make sure to include "High School" in your institution name
For more AD Insider content, follow us on your favorite Podcast platforms:
![Finding a Shared Reality [NIAAA]](https://d32hqtdnadtdcp.cloudfront.net/wp-content/uploads/2026/09/NIAAA-ARTICLE-09-2026-262x131.png)