Joe Thomson explains that the steps of motivating athletes today is simple, but the process is hard. It starts with the premise of are your coaches building a safe, secure, and significant environment for your athletes. He encourages athletic directors to attend practices and observe the coaches and players. Coaches need to walk the walk and be consistent in how they treat the players regardless of the scoreboard.
More from ADInsider View all from ADInsider

Instagram Insights for Athletic Directors with Alex Johnson, CAA and Ryan Johnson, CAA

You Are Heroes in Every Sense of the Word with Sandy Zimmerman – Speaker / Author / Coach

Self-Evaluation: Doing Everything I Can to Make My Coaches Better with Jamy Bechler – Jamy Bechler Leadership
