Joe Thomson explains that the steps of motivating athletes today is simple, but the process is hard. It starts with the premise of are your coaches building a safe, secure, and significant environment for your athletes. He encourages athletic directors to attend practices and observe the coaches and players. Coaches need to walk the walk and be consistent in how they treat the players regardless of the scoreboard.
More from ADInsider View all from ADInsider
Use AI to Improve Your Athletic Office and Athletic Department with Michael Hart, CMAA – Weddington High School (NC)
Building Athletic Leadership Teams Using Triple Action Athletes with Clynton Elwood – Flour Bluff ISD (TX)
Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)


